With the entry of Fortune 500 companies, the national treasure 212 is about to be revitalized

In recent years, the rapid development of the new energy vehicle industry has prompted more powerful companies to enter this emerging industry. With its deep industry background and strength, Weiqiao Group has actively laid out its plans since 2022. In 2023, Weiqiao Group officially holds a controlling stake in Beijing Automobile Manufacturing Plant, the only automobile company in Shandong Province with full-category vehicle manufacturing qualifications.

(Photo: National flag raising ceremony of Weiqiao Group and Beijing Automotive Manufacturing Plant)

At this time, Beijing Automobile Manufacturing Plant is focusing on reviving the national treasure brand 212. The strength of Weichai Group has provided valuable support for the revival of 212 like a timely rain, and has also added confidence and confidence to Beijing Automobile Manufacturing Plant, and is destined to make 2024 the first year of the revival of 212.

A marriage of strength and spiritual harmony

Automobile is a capital and technology intensive industry. It is difficult for new entrants to gain a foothold in the automobile industry without certain strength. Weiqiao Group started from the "cotton" industry and relied on the "aluminum" industry to become a name card of Chinese private enterprises. Its strong strength is obvious to all.

Weichai Group has been listed in the Fortune Global 500 list for 12 consecutive years; it has been listed in the Top 500 World Brands for five consecutive years; in the top 200 Chinese manufacturing companies with comprehensive strength in 2023, Weichai Group ranked 8th and ranked first among the shortlisted Shandong companies.

(Photo: Weiqiao Group)

In the past two years, Weichai Group has seized the development opportunities of the new energy vehicle industry, built an industrial cluster for the manufacturing of core components such as recyclable aluminum bodies, batteries, motors and electronic controls for new energy vehicles, and cooperated deeply with Beijing Automobile Manufacturing Plant. It can be said that it has responded to the trend and acted in line with the trend, and it can be called a perfect marriage of industries.

On the other hand, Weiqiao Group has always adhered to the corporate value of "starting a business for the country and benefiting the people", and Beijing Automotive Manufacturing Plant has always been guided by the "Jinggangshan Spirit", never forgetting its original intention and actively practicing corporate social responsibility. The spiritual cores of the two powerful companies are full of positive energy. The two sides came together because of the coincidence of core values, which is indeed a good story of industrial strategic cooperation.

Adhering to the "long-termism", the new 212 is a great success

Car manufacturing is not something that can be done overnight. It requires considerable strength and strategic determination. Lu Fujun said: "Car manufacturing requires the accumulation of one or even several generations. We cannot rush to make profits. As long as we find the right path, stick to it, bravely take on responsibilities, work hard to make good products and services, and spread through word of mouth, we will eventually make great achievements." Weiqiao Group adheres to the business philosophy of "long-termism". Its investment and support for Beijing Automobile Manufacturing Plant is sustainable and unwavering, which is a major benefit for Fuxing 212.

In fact, 212 itself is the product of Beijing Automobile Works' practice of "long-termism". From its birth in 1966 to its gradual fading out at the end of the last century, it has long contributed to the national defense cause, and has long maintained a reputation for high passability, high ease of use and high reliability. It is one of the off-road vehicles with the longest sales time and the largest production and sales volume in China.

(Photo: 212 Special Vehicle)

With the backing of Weiqiao Group, Beijing Automobile Manufacturing Plant has doubled its confidence, focusing on product and quality management, not rushing for quick success, not seeking quick success, and striving to create a hardcore off-road vehicle with the ultimate off-road experience for users. This will mean higher quality consistency and more stable and reliable performance for the new 212; for prospective users of the new 212, they can buy and use it with confidence, and the new 212 will still be as durable as the 212 in memory, not afraid of any complex road conditions, and allow car owners to enjoy the ride.

Inherited and evolved, the new 212 may show its strength

Relevant public information shows that the new 212 will innovate and evolve on the basis of inheriting the classics. It not only inherits the family classic design language of one arch, two circles, three horizontals and four verticals, but also has a design concept that conforms to the aesthetics of the times. It can awaken the memory and glory of the 212 among the people and successfully attract the attention of the younger generation of users.

(Photo: New 212 design manuscript)

Lu Fujun believes that the love for 212 is engraved in the bones of many soldiers and off-road enthusiasts. As long as we can inherit and carry forward the excellent qualities of 212, create a "toughest" off-road vehicle, do a good job in quality management, and meet the ultimate experience needs of consumers in this era, then 212 will have unique charm and competitiveness.

The automotive industry generally recognizes that 2024 will be the year when square-box hard-core off-road vehicles will be launched in large quantities. The comeback of the "national treasure" 212 is expected to become the most anticipated landmark event. With the full support of Weiqiao Group, the new 212 may once again show the glory of Chinese off-road, continue the classic and create a legend.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.