Thanks to the advancement of technology, television has changed from a one-way information carrier to an immersive experience window that is infinitely close to hyperreality. First, the large size that is hard to touch brings an infinitely enhanced sense of presence; second, the high resolution visible to the naked eye, from HD, Full HD to the current 4K and 8K, the discernible picture has blurred the boundary between the real and virtual worlds.

On weekends, you can stay at home, drink Coke and hold the controller, enjoy a whole day of 3A masterpieces in front of the HDTV with fine details, switch seamlessly between reality and virtuality, and appreciate the visual shock brought by the ninth art; or watch TV series and movies, immerse yourself in the plot through the big screen, and experience the dramatic life with the male and female protagonists... If we were still fantasizing about such a life in the past decade, now, with the development of the economy and the advancement of TV technology, such scenes have become daily routine.

In fact, 3A game masterpieces, which are the highest standard for measuring TV display technology, have been constantly raising users' expectations for high-quality images. On the display device side, display giants led by Samsung always lead the forward-looking standards of game manufacturers with an advanced attitude, just like the Tick-Tock pace popular in the semiconductor industry, or the tacit understanding between the Wintel alliance.

In short, in our ultimate pursuit of realistic game images, display device manufacturers have given us above The game developers try to fill the limit with plots and characters.

Next-generation game consoles push gaming TVs into the public eye

With the launch of more high-performance game consoles, more and more players choose to use a combination of game consoles and large-screen TVs for entertainment.

If the game console is a meal, then the display device that carries it is the white porcelain plate. The two complement each other and are indispensable.

With the continuous emergence of 3A masterpieces, a user group with a "nitpicking" pursuit of display quality has emerged. They require the screen refresh rate to be measured in milliseconds, the color accuracy to be measured in pixels, and even the contrast of the screen has more detailed requirements than ordinary people.

Due to the functional limitations of previous game consoles, the output resolution and frame rate were within the realistic range of ordinary TVs. However, as next-generation game consoles support 4K 120Hz high-definition and high-frame rate image output, the signal transmission bandwidth of ordinary TVs is far from meeting the needs of game consoles.

Therefore, more and more gamers will choose gaming TVs with stronger processor performance and higher picture transmission interface bandwidth in order to get a better console gaming experience.

Data from a TV industry research organization show that sales of gaming TVs with a refresh rate of 120Hz or above in the Chinese market reached 2 million units in 2021. And because it has maintained a high growth trend in the past three years, it is estimated that shipments of TV panels with a refresh rate of 120Hz and above will reach 2.66 million units this year.

From this, it is not difficult to infer that the market size of gaming TVs will become larger and larger in the future, and gaming TVs are expected to become standard equipment for every deep game player. In other words, high-quality TVs represented by gaming TVs are becoming a weather vane for the future development of the industry.

Ultra-high-definition resources are deployed to accurately trigger user needs

For consumers who like to stay at home and watch movies and TV series, although they do not need as high signal transmission bandwidth and picture refresh rate as gaming TVs, they have higher requirements for the TV's audio and video experience. Only the most extreme and exquisite visual performance can win the favor of these consumers.

Unlike the newly emerging gaming TVs, ultra-high-definition TVs such as 4K and 8K came out much earlier. They were once sought after by a large number of consumers with their stunning picture quality. Unfortunately, due to the immature supporting ultra-high-definition content ecosystem, many consumers spent huge sums of money to buy ultra-high-definition TVs, but faced the embarrassing situation of "no movies to watch" when they got home.

The reason is simple: the threshold and cost of producing ultra-high-definition videos are much higher than those of producing high-definition videos. Therefore, both professional film and television teams and independent content creators have strategically given up producing ultra-high-definition content.

However, with the improvement of computer performance and the popularization of high-performance workstations, the threshold and cost of producing ultra-high-definition content have been greatly reduced. Thanks to the increase in network bandwidth on the C-end, the threshold for viewing ultra-high-definition content has also been greatly reduced, allowing more people to have the opportunity to access ultra-high-definition content.

In terms of TV stations, China Central Television produced as many as 4,000 hours of TV programs in 2020 alone. of Ultra-high-definition TV programs; as of September 2021, there are 8 ultra-high-definition TV channels in the country.

In terms of the Internet, mainstream online video platforms including iQiyi, Tencent Video, Bilibili and Youku have all launched 4K video playback functions. By adopting more advanced encoding and decoding technologies, users can play ultra-high-definition video content online at lower network speeds. They are also still actively supporting platform content creators to upload 4K video content and continue to vigorously build the platform's 4K content ecosystem.

The same conclusion can be drawn from market research data.

Data shows that in 2020, the scale of my country's ultra-high-definition video industry has reached 1.8 trillion yuan, and the sales of 4K TVs in the same year also successfully reached 33.38 million units. Both have very objective growth rates. The former's industry scale in 2021 has grown to 2.45 trillion yuan, and is expected to reach 4 trillion yuan this year.

Therefore, judging from the increasing maturity of the UHD content ecosystem and the sales growth rate of UHD TVs in recent years, the UHD TV market will most likely continue to maintain rapid growth in the future, and C-end consumers' recognition of UHD TVs will continue to increase.

Taking advantage of the industry chain, Samsung TV leads the new market trend

In order to adapt to the two new market trends of gaming TVs and ultra-high-definition TVs and grasp the industrial trend of consumption upgrading, many TV manufacturers have rushed to launch a large number of new products. Samsung, which has won the global TV sales champion for 16 consecutive years, has a comprehensive layout in the upstream and downstream of the TV industry chain, and has the ability to quickly respond to the actual needs of the market and consumers, and adjust and launch corresponding products.

In this trend of gaming TVs, Samsung's QX series gaming TVs fully demonstrate the strong product power of the TV industry giant. QX1, QX2, and QX3 gaming TVs are all equipped with quantum dot technology, and with Samsung's self-developed quantum dot 4K processor, they can automatically optimize the game screen display and provide players with the best screen display effect at all times.

As more and more 3A games adopt cinematic narratives, the game graphics are becoming more and more complex. Even a small object in the scene may become an indispensable element in the game plot. Therefore, Samsung's QX series gaming TVs are all equipped with Q HDR technology as standard. Combined with depth of field enhancement technology, the visual performance of dark areas of the game is equally deep and vivid, presenting rich picture details to players without reservation.

Over the past two years, Microsoft's racing game series "Forza Horizon" has immersed many players in it with its excellent operating feel and ultimate graphics performance. However, because the dynamic effects of the racing game are extremely strong, many players have encountered blurred and torn images when the car moves at high speed.

Samsung's QX series gaming TVs solve this problem by adopting enhanced dynamic acceleration technology and FreeSync Premium technology. Even if the dynamic changes in the picture are very strong, Samsung's QX series gaming TVs can still output tear-free, clear game pictures, allowing you to clearly grasp the situation.

For players who need to watch game video tutorials while playing games, the "multi-window" function of Samsung QX series game TVs is very practical. You only need to pair the TV and the mobile phone with each other to display the game screen and the mobile phone interface on the same screen, making it convenient for players to quickly complete their favorite games.

Samsung's Neo QLED and QLED series of ultra-high-definition TVs demonstrate its powerful technological reserves. These two series of TVs have unparalleled hardware strength. The quantum dot processors they are equipped with can bring high-definition visual effects with 4K and 8K resolutions. The Neo QLED series combines quantum dot technology with MiniLED technology, greatly improving the bright area range, and can show deep black and bright white, with the picture details reaching a higher level.

Samsung's Crystal UHD series TVs also have powerful 4K image enhancement technology. The Crystal Color 4K processor can use intelligent technology to improve videos with original image quality that are not 4K resolution to a level of near 4K clarity. This series features the Crystal Color function, which makes each color more delicate and transparent, greatly improving the color perception of the picture, but at the same time, it also achieves color saturation, restoring the color closest to the original film.

Although the Crystal UHD series is not a gaming TV, considering that consumers will watch video programs such as football and racing, this series is also equipped with dynamic acceleration technology, which can intelligently predict and interpolate frames based on the video images, thereby reducing the blur and tearing problems of high-dynamic images and improving the viewing experience.

In general, with the promotion of next-generation game consoles and the maturity of the ultra-high-definition video ecosystem, gaming TVs and ultra-high-definition TVs have gradually been recognized and praised by consumers, and the TV market has undergone earth-shaking changes compared to many years ago.

However, what remains unchanged is that Samsung TV, which has a complete layout in the upstream and downstream of the TV industry chain, has the ability to create good products that meet consumer needs. Samsung TV not only leads the direction of industry development in hardware configuration, but also has extremely high aesthetic value in appearance design.

Therefore, if you want to buy a gaming TV or ultra-high-definition TV at this stage, Samsung QX series gaming TV, Neo QLED, QLED and Crystal UHD series ultra-high-definition TV are all good choices.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.