How to play Baidu bidding ocpc second level

For SEMers who often play with small Baidu accounts, the second level of ocpc may be unfamiliar, because the daily budget of a small company's Baidu bidding account is about 500 yuan. If you want to play with large accounts, it is recommended to have a daily budget of 1,000.

When you see an abnormality in Baidu's bidding price, check two aspects. The first is to see if it is due to the coefficient or the ocpc level. The reason why the word "Zhengzhou sanitation trash can manufacturer" has a click price of 75 yuan is the ocpc2 level. Normally, see whether this word brings conversions and whether it is within the cost range of the ocpc2 level. For example, if we set the conversion cost to 200, then under normal circumstances, if your single word click cost is around 100 yuan, this is also in line with the ocpc level. If you look at this word, Marketing Tong will definitely bring you conversions.

It is a good thing to enter the second stage. Don’t adjust the account frequently afterwards. Add negative words once a week. Add words in a positive way. The cost will be stable without any adjustment in the future. Many accounts want to enter the second stage but cannot.

If you want to be a big investor, you must master the second-level OCPC. It can also reduce your workload, pay attention to the later clues efficiently, and have an impact on the second-level OCPC model.

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Author: SEM Thinking

Source: SEM Thinking (sem_sw)