Strong IP enters TV game again TV version of "Flower Journey" game review

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For television, a rapidly developing game display platform, the introduction of IP has become another new prospect for the rapid development of TV games.

Recently, a game with the same name as the TV series "The Journey of Flower" has also landed on the big screen. After owning the hot IP "The Journey of Flower", can this game give people a refreshing feeling?

As a TV game, the operation of the TV version of "The Journey of Flower" is not simple. In addition to the necessary handle operations, cursor operations are also added. In the entire game, except for the use of handle operations in battle scenes, most of the optional buttons require the cursor to be called out for movement and selection. Moreover, during the movement process, the cursor under the control of the handle is quite flexible and it is not easy to move accurately to the selected button.

Before the game starts, there is a short CG animation related to the TV series, which briefly introduces the entire story of "The Journey of Flower". The entire game uses the original voices of the TV series characters, which is a big highlight. From the picture, "The Journey of Flower" has a cute Q version style, and the three optional character models are also close to the character modeling of the TV series "The Journey of Flower", but the outlines of the characters can still see some jagged edges.

The TV version of "The Journey of Flower" follows the model of the mobile game during the gameplay, and the gameplay is also similar to the previously reviewed "Fighting Arena". However, as a strong IP, Zhao Liying, who plays the role of "The Journey of Flower", always appears in the novice tutorial to provide guidance and help to the players. However, the novice tutorial cannot be skipped and takes a long time. Zhao Liying's fans can now watch enough.

Although the game content still uses the level flipping reward model, the game fighting scenes are not the previous 2D horizontal version, and the 3D model is easier for players to accept. The game process is relatively simple, and there is system hosting, so players don't need to spend too much energy on the battle process, and other modes, such as fairy arts and pets, will be opened one by one in the novice tutorial.

In today's TV games, charging for props has become an indispensable part of the game. The charges for "The Journey of Flower" are also calculated with its unique currency, magatama. In the prop mall, the props that can be purchased with magatama are also relatively reasonable and not to the point of deterring players. There are 6 payment methods such as Alipay and WeChat, but like the previous game operation form that required calling up the virtual cursor, the payment method is also not well adapted to the TV screen. Using the handle to enter the account password is more troublesome than the common scan code payment in TV games.

With powerful IPs entering TV games, what can TV games change? What can they improve?

Regardless of the type of game, there are tens of millions of them every year, but to be fair, having a good IP is indeed a shortcut for a game to succeed. And for R&D, the investment in the game is not only the energy of R&D, but also the early publicity of the game. The importance of IP often promotes the development of a game.

There are many successful cases of combining strong IP with games, from the success of "The Great Master" in the second half of 2013 to the IP dispute of "The Legend of Qin", to the signing of "Naruto" by Tencent Interactive Entertainment, and the signing of "Teenage Mutant Ninja Turtles" by Taomi Glove Games, which have pushed the IP adaptation craze to its peak. The recent success of the mobile game "Where Are We Going, Dad 2" also shows the influence of film and television IP on games.

As for introducing strong IP into TV games, the combination of strong IP and TV games can not only attract the attention of many users with the influence of IP, but also break the TV game structure that has long been dominated by casual games and small games, making TV games richer. Card games like "Hearthstone" with Warcraft IP, in addition to being well received by players on IOS, Android and other platforms, have also been quite popular on smart TVs.

With its wide popularity, a strong IP can quickly raise the awareness of the TV game of the same name and attract more users to participate in the game. However, most of today's TV games are still ported from mobile games, which are restricted by issues such as adaptation and machine performance, which has caused a considerable bottleneck in the development of TV games.

An excellent IP is enough to become a powerful stepping stone to promote games to the public. The entry of IP is also expected to bring a new round of explosion to TV games. The biggest challenge and opportunity facing the industry in the future is how to make good use of IP and maximize the value of the integration of IP and games.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.