For voice navigation, do you prefer Lao Luo or Lin Chiling?
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Would you rather listen to Luo Yonghao’s voice navigation or Lin Chiling’s? This actually answers the question: Why are the voices of those automated technology products all female, not male? In the movie “Her”, although Samantha has no real body, she still attracts Theodore. Smart, creative and considerate, Samantha has the comfort that no other human can give, including Theodore’s ex-wife. She has the most ideal and purest femininity: obedient, quiet and gentle. Let’s take a look at a brief history of female robot voices: In 1878, “Emma Nutt” became the world’s first female telephone operator, but at the beginning, male operators were actually used. However, it was later discovered that their attitudes (impatient) and behaviors (pranks and cursing) were not very suitable, so female operators were used, and the response was very good. Later during World War II, people also found that voice reminders using female voices could better attract the attention of pilots. Humans are poor. We need love, trust, time, patience, attention, guidance and support. In childhood, we can meet these needs from our parents; after adulthood, we need to obtain them through other means, such as robots. In many cases, the role replaced by entertainment robots is the mother, not the father. Find a voice that everyone likes, and female voices are easier to satisfy than male voices . "People generally want to seek help from their mothers, and for their fathers: they dare not walk loudly, and he may be busy or don't know what to do, anyway, it seems that they should not be disturbed." But in other cases, such as authoritative information broadcasters and tour guides, male voices are processed more. Bennett, the original voice actor of Siri, said that it is because it seems more powerful and authoritative. The female robot voice is like a capable secretary Samantha, Siri and other artificial intelligence voices belong to this category. Tannen, the director of the movie "Cut Robot", said that the robot's voice must become "cute" so that it can be accepted and trusted by people. At this level, female voices have an advantage over male voices, which is why female voices are mostly used in digital assistants. "For the role of an assistant, people want her to be easygoing, approachable and have a positive impact." However, companies that design robot voice systems have a responsibility to ensure that those automated products do not fall into the "gender stereotype" impression and become victims of the market. For example, Bennett said that many companies nowadays do not consider ethical issues and blindly choose to develop female voices - there are male voices in the prompts on transportation, so voice assistants such as Siri can also have male voices. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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