Why aren’t second-hand iPhones popular?
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According to relevant media reports, Apple is preparing to sell second-hand iPhones to the Indian market to improve its competitiveness in this market, but it has encountered strong opposition. First, local mobile phone manufacturers in India are worried that second-hand iPhones will impact their sales and make their already meager profits even more miserable; second, the Indian government does not want a large number of second-hand products to come to India. They are worried that electronic waste will flood the country. After all, the scrap rate of second-hand iPhones will be higher, and these are very difficult to deal with electronic waste. Frankly speaking, when Apple launched the second-hand iPhone plan, the author was very optimistic. Thanks to the high quality of the iPhone, these second-hand goods can basically meet the needs of ordinary consumers and will eat into some low-end markets to a certain extent; in addition, the second-hand iPhone plan is also one of the important means to solve electronic waste. In fact, while the mobile phone giants are continuously breaking sales records, they should also care about the whereabouts of old mobile phones. If calculated according to the current replacement frequency, we will not be able to place these old mobile phones in 20 years; but if Apple can lead the trend and make consumers accustomed to using second-hand products, then it will be a very meaningful thing for all mankind. Unfortunately, the second-hand plan launched by Apple and its partners did not cause much stir, let alone profoundly change society. It seems that Apple is only good at leading the trend of "using luxury mobile phones", but not good at leading the trend of "second-hand iPhones". Moreover, in the implementation of the second-hand plan, Apple did not show enough sincerity, which really hurt Apple fans. In general, Apple's official second-hand iPhone plan is relatively unsuccessful, very unsuccessful! Arrogant attitude, second-hand iPhones can't afford to hurt As mentioned above, the author strongly supports Apple's official second-hand iPhone plan, which can not only thoroughly tap the quality potential of iPhones, but also has certain social significance. As we all know, every material on the iPhone has been polished and tempered for a long time. When Steve Jobs was alive, he often spent time with Harvey in the design laboratory, arguing about the material configuration and concentration of the outer frame. The production environment of the camera requires complete dust-free. In order to ensure performance, engineers often need to lose weight, because fat people sweat easily, which affects the dust level in the production environment... The production process of any beautiful thing is always boring and repetitive, but it definitely requires hard work. The iPhone was refined in this way. Because of this, the quality of Apple mobile phones can stand the test of time. Many Apple fans still use iPhone 4. They especially want to ask their wives for an upgrade, but the problem is that the old machine can still be used, and their wives will not approve it. Because of this, Apple has the confidence to launch the second-hand iPhone plan. The second-hand iPhone plan is simply the right time, place, and people: durable quality is the foundation, and the excellent brand effect makes consumers feel that it is not shameful to use second-hand goods. At the same time, there are strong partners. In the entire universe, I am afraid that only Apple can gather such good conditions. No competitor can match it, including Xiaomi and HTC. Probably because of Apple's carelessness, the second-hand iPhone plan did not gradually become popular as planned, but gradually disappeared from view. The main reason is Apple's attitude towards this plan and the state of resource investment. First of all, Apple does not regard consumers as God. They are so strong and arrogant. The luxury iPhone bought with the money of "selling kidneys" can't even buy a bottle of kidney treasure with the money from recycling. This arrogant attitude has seriously frustrated the progress of repurchase. In addition, the mobile phones refurbished through official channels have no problem with function and quality, but their appearance is greatly discounted. Obviously, Apple did not adhere to the concept of better and better in the second-hand iPhone plan; secondly, Apple is very busy now, so busy that it has no time to take care of the second-hand iPhone plan. Before, Apple only launched 1~2 new mobile phones every year, and after the new products were launched, the old products quickly died out. The entire industry chain was very focused, and this situation often gave birth to fine products. 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 Black gold industry, exploring the underground iPhone world The official second-hand iPhone plan is not popular, at least, not yet, but this does not affect the increasing popularity of the underground iPhone world. In fact, the high quality and high durability of iPhone materials not only benefit the official supply chain, but also are very attractive to the underground second-hand mobile phone market. In addition, after years of practice, refurbishment technology has made great progress across the country. Among them, Shenzhen Huaqiangbei is the leader of the refurbishment martial arts world. Any iPhone can be completely renewed here. It is said that after the iPhone SE was launched, a skilled master can turn an old antique iPhone5s into a new iPhone SE in just half an hour. It can be said that masters are among the people. The author does not want to praise these black gold industries. After all, they still violate the principles of social fairness and justice, but I really admire their skills. Moreover, their low-key and pragmatic mentality is also worthy of praise. What's more, when Apple continues to launch new products, they are also constantly upgrading their skills. The difference is that Apple has a lot of automated equipment, while the masters basically rely on their hands. Existence is reasonable. The underground iPhone world is a powerful supplement to Apple's official channels. They can't see the sun, but they live a comfortable life. From the perspective of skill exchange, these people are worth pondering. In fact, the Pearl River Delta region can now manufacture most of the parts on the mobile phone. They can use waste boards to make iPhone motherboards that can be turned on, and can separate and reassemble broken displays. As for some counterfeit accessories, it is not a big deal. If customers have needs, they can even provide blue, yellow and other colors that are not available officially. What's more amazing is that they actually have laser engraving machines that can laser out some words such as "limited edition" in minutes, and the price will naturally be higher... These gray industrial chains have existed for many years and are bound to continue to exist for many years. The author believes that as long as you really use labor and technology to exchange for wealth, it is harmless. What's more, it is their existence that has allowed a large number of second-hand mobile phones to have a home, thereby alleviating the problem of electronic waste disposal to a large extent. We do not encourage underground refurbishment, but we should not be too busy to ban them. Apple's official second-hand iPhone program is deserted and seems like an unfinished project; in the underground iPhone world, black money is surging and in full swing. The author believes that there is no distinction between noble and lowly in these two programs, and both should be guided and supported. After all, if we don't pay attention to the recycling of second-hand mobile phones and electronic waste issues, our cities will be filled with iPhones in 20 years. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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