For those who have experienced the early "flashing" craze of Android phones, they are no strangers to "third-party ROMs". They enjoy various "card flashing" and "line flashing". However, with the passage of time, the Baidu Cloud OS, Dianxin OS, Moqu OS and even LeWa OS, which is known as the largest third-party ROM platform in China, have all fallen . So can the third-party ROM market still be popular? Reasons for the rise In May 2009, Google released the Android 1.5 operating system and then entered China. By 2011, the Android smartphone market ushered in rapid growth, but during this period, most Android phones were equipped with native Android systems, which were not designed and optimized for the operating habits of Chinese people, and performed poorly in terms of practicality and aesthetics. During this period, third-party ROMs were more thoroughly localized and had a better experience, so mobile phone enthusiasts began to experience third-party ROMs by "flashing". At the same time, at that time, terminal mobile phone manufacturers had less investment in software systems due to financial and personnel reasons, resulting in weak system software development capabilities . In order to better gain the favor of consumers, most terminal manufacturers would choose to cooperate directly with third-party ROM manufacturers. This further promoted the popularity of the third-party ROM market. Reasons for the decline However, with the development of the mobile phone market, mobile phone manufacturers began to make their own ROMs, especially a large number of Internet brands entered the mobile phone industry, and third-party ROMs no longer had the advantages of software and services. The improvement and optimization of basic system functions and the continuous integration of local services became the key directions of mobile phone manufacturers' ROM development. In addition, the profit model of third-party ROM vendors is single, mainly pre-installing APPs in ROM to gain profits . Most developers, for the sake of temporary interests, have built-in multiple redundant APPs, and occasionally pop-up ads appear, sacrificing user experience. Many terminal manufacturers have therefore abandoned third-party ROM vendors with these serious problems. ROM vendors have lost terminal support, have no profits, and cannot support operating expenses. In addition, third-party ROMs also have security risks . In real life, many users have encountered problems such as ROM stealing users' personal privacy information when trying to flash their phones, which has caused a lot of trouble for users. Summary: With the current situation where mobile phone manufacturers are independently developing ROMs more and more perfect, the third-party ROM flashing craze is difficult to reproduce, and third-party ROM vendors will find it more difficult to survive . Those ROM vendors that lack financial support and terminal support will soon be eliminated. Of course, ROM vendors that have achieved the ultimate user experience still have certain development opportunities. For example, foreign CMs are still sought after by Android enthusiasts because of their clean and pure experience. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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