The outlook for Android is not optimistic. The deployment rate of the new version has dropped by 20%.
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According to foreign media reports, compared with Google's optimism about the Android system at Google I/O 2015, the current Android system's market share in high-end smartphones has further decreased , and Android tablets have not attracted enough consumers, nor have they gained more market initiative in the video game field. In the past year, Google's Android software deployment speed has continued to slow down, and has fallen behind by 20% compared to the previous year. The pace of Android software deployment is regressing At Google I/O 2015, Google pointed out that only 9.7% of Android users have upgraded their systems to Android 5.0 (Lollipop), released by Google in 2014, while 39.8% of users are still using Android 4.4, released in 2013, and 39.2% of users are still using Android Jelly Bean, released in 2012. 11% of users are even using Android systems released in 2011 or earlier. However, at the 2016 Google I/O annual conference, the situation was even less optimistic. Only 7.5% of users are using the latest version of Android 6, which means that the success rate of Android system deployment has dropped by 20%. At the same time, 35.5% of users are using Android systems updated two years ago, a year-on-year decline of 10%; 32.5% of users are using Android systems updated three years ago, a year-on-year decline of 17%. The number of users using Android systems that are four years old or older is 24.4%, an increase of 120% year-on-year . As early as 2013, Apple released statistics on the update of its iOS system, showing that 93% of users were using its latest version of iOS. At that time, only 33% of Google users were using its latest version of Android. Now, the deployment of Android systems has further declined. High-end mobile phones are a major pain point for Android systems. On the one hand, the growth rate of the entire smartphone market has slowed down, and some market segments have even disappeared completely in the past year. In 2014, smartphone shipments increased by 282 million units, a year-on-year increase of 28%. By 2015, this figure was 130 million units, a year-on-year increase of only 10%. In 2016, overall sales are expected to be the same as the previous year. In fact, the slowdown in smartphone shipments has had a much greater impact on Android than iOS. Not only that, but since 2010, the average selling price of Apple iPhones has remained around $700, while the average selling price of Android phones has fallen from $441 to $250 . Generally speaking, the premium of Apple iPhone over Android phones is more than $400. Google targeted low-end smartphones, while Samsung targeted high-end smartphones, but both failed without exception. Of course, the price of high-end Android smartphones has not dropped. For example, the price of Samsung Galaxy S and Note series smartphones is higher than that of Apple iPhone in the same period. However, the fundamental reason for the decline of Android smartphones is that the proportion of mid- and low-end smartphones is increasing . On the one hand, if Android phone manufacturers can supply more advanced smartphones at a lower price, the cost of users updating the latest version of Android system will be lower, and the deployment of Android system will be more active. In fact, Android 6 (Marshmallow) version is not a system developed for high-end smartphones, and its hardware requirements are not high. Google CEO Sundar Pichai once regarded this version of Android system as a system developed "for the next billion users". However, the deployment of this version of Android system hit a new low, indicating that Google's strategy for Android deployment has failed. At the same time, Samsung's current situation in the high-end smartphone market is not optimistic. Samsung shipped 9 million Galaxy S7 units in the first quarter, accounting for only a small part of Samsung's smartphone shipments (80 million units) in the same quarter. In fact, apart from Samsung's high-end smartphones, Samsung rarely takes the initiative to update its low-end and mid-range smartphones. The cooperative operators have also slowed down the pace of Android system updates to a certain extent. For example, telecom operator Verizon is still promoting Samsung's Galaxy S5 smartphone. The widespread existence of old versions of the Android system means that the Android system released by Google every year has not been effectively deployed. Apple does not have this problem, which effectively ensures that Apple users can quickly switch to new services, and third-party developers can immediately use the newly launched API functions, thereby ensuring the smooth operation of the entire iOS ecosystem and the stable growth of Apple services.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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