Who is being cheated by the Windows 10 forced upgrade?
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As early as when Windows 10 was released, Microsoft announced that users with genuine Windows 7/8.1 licenses could upgrade to the system for free. In May of this year, Microsoft announced that 300 million active devices worldwide have installed and used Windows 10. However, Microsoft is not satisfied with this achievement and continues to remind users to upgrade to Windows 10. Today, Microsoft has not only set Windows 10 as a "recommended upgrade", but has also recently changed the user interface of the Windows 10 upgrade pop-up window. Microsoft changed the past "recommended upgrade" window to "plan to install recommended updates", and if you click the X in the upper right corner of the window to close the window, it becomes a tacit consent that the "planned update" can continue. After Microsoft adjusted the Windows 10 upgrade pop-up window, many users found that their devices started to automatically upgrade to Windows 10 without their consent. What makes them even more annoyed is that there seems to be no effective way to prevent the upgrade at present. Some time ago, a foreign player encountered the "intrusion" of the Windows 10 upgrade when he was live-streaming "Counter-Strike: Global Offensive" on Twitch, and more than 130,000 people witnessed the process. At that time, the game was in full swing, and suddenly a prompt for Windows 10 update restart popped up, and then the whole screen "turned blue", and the game screen disappeared, which shocked and angered the anchor. In fact, not only foreign users, but also Chinese users have suffered from the Windows 10 upgrade policy. On Sina Weibo, there are already more than 12 million posts complaining about Microsoft's Windows 10 upgrade policy. One user said that because of the automatic upgrade of Windows 10, his business worth 3 million yuan was ruined. Some users also said that Microsoft's Windows 10 upgrade policy does not respect the user's right to know and right to choose, and consumer rights protection agencies can completely initiate a lawsuit against Microsoft. A legal adviser of the China Internet Association said: "Microsoft is abusing its market dominance and it is breaking the fair market competition order." In fact, Microsoft's Windows 10 upgrade strategy is indeed not friendly enough. Some netizens even used three-frame cartoons to satirize Microsoft's move to "force" users to upgrade Windows 10. However, what makes Microsoft happy is that it is not all negative news on the Windows 10 upgrade. Data from StatCounter shows that there has been a small peak in Windows 10 upgrades in the past two weeks. This is the period with the highest number of Windows 10 upgrades since August last year. On the one hand, Microsoft has confirmed in early May that the Windows 10 free upgrade policy will end on July 29. This prompted many users who were previously on the sidelines to decide to upgrade to the Windows 10 system. On the other hand, Microsoft's "forced upgrade" strategy also played a certain role. Starting from May 12, Microsoft's Windows 7/8.1 system adopted a new upgrade plan. If the user does not do anything to the Windows 10 upgrade pop-up window, Microsoft will automatically schedule a time to upgrade by default. Microsoft's mandatory strategy not only aroused the disgust of many users, but may even cause users to "escape" from the Windows system. Japanese cartoonist Kenjiro Hata said that because of the problem of Windows 10 mandatory upgrade, his data was not saved in time. He said angrily: "I will never buy a device with Windows system again!" From Microsoft's perspective, it is natural to hope that more and more users will use Windows 10. However, the mandatory upgrade strategy has seriously affected the user's system experience. Perhaps when it comes to Windows 10 upgrades, Microsoft should start from the user's perspective and avoid becoming the "bad guy" in the eyes of users. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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