Aston Martin: Sales in China to plummet 49% in 2024

Aston Martin: Sales in China to plummet 49% in 2024
Recently, it was reported that, against the backdrop of the global automotive industry accelerating its electrification transformation, the British luxury car brand Aston Martin failed to keep up with the pace of industry development and announced a 5% layoff, which is expected to save about 25 million pounds. In terms of sales, the company's wholesale sales fell by 9% last year, of which sales in the Chinese market plummeted by 49% year-on-year. At the same time, the total debt reached 1.16 billion pounds, a year-on-year increase of 43%.

Amid fierce competition with leading electric vehicle companies such as BYD, Tesla, Xpeng and NIO, Aston Martin's market share continues to shrink.

Despite a late start in its electrification transformation, Aston Martin has once again postponed the launch of its first all-electric model.

Previously, Aston Martin has reached a strategic partnership with American electric car manufacturer Lucid Motors, planning to use its advanced technology to support future electric sports cars.

Aston Martin has become the latest luxury automaker to announce job cuts as it lags in the electric vehicle race.

Zikuai Technology

<<:  The new generation of MacBook Pro has many problems. Do you still dare to buy it?

>>:  Windows 10's new start screen revealed: Tile folders are born

Recommend

Does your nose itch when spring comes? Interesting facts about pollen

Spring Blossoms Itchy nose? Cool facts about poll...

Who is this girl?

I believe you have seen such a girl in many place...

When should I use copy and when should I use strong for NSString attributes?

When should I use copy and when should I use stro...

To eat this delicious mushroom, you may need to go to the desert to dig sand

Recently, there is a video that has been going vi...

How to plan an event promotion plan to achieve sales of 10,000 items?

Recently, the editor saw such a homework question...

The latest distribution of Android versions: Android Oreo has reached 4.6%

Google has released data on the distribution of t...