Hisense VIDAA LED55V1UC curved TV review: content value mining is more important than hardware upgrades

As a leading traditional TV manufacturer in China, Hisense has separated the VIDAA brand as an independent Internet brand this year. This not only shows that the pace of traditional brands' transformation to the Internet is accelerating, but also means that VIDAA-TV will challenge the industry landscape with the posture of high-end Internet TV.

Hisense VIDAA LED55V1UC is at such a development node and is currently the main product launched by the VIDAA brand on the market.

Under the curved screen, the appearance structure brings three major innovations

In terms of appearance, Hisense VIDAA LED55V1UC is a 55-inch curved TV with a 4000R curvature. This not only meets the actual needs of most users in terms of size, but the selling point of the curve also conforms to the attitude of young people to pursue new things. In addition, the unique appearance and structure of Hisense VIDAA LED55V1UC is an external manifestation of product innovation.

First of all, in the use of body materials, Hisense VIDAA LED55V1UC adheres to the idea of ​​simplification. From the screen frame to the back panel to the base, a large amount of metal materials are used to achieve an ultra-thin thickness of 8.9mm and a visual borderless effect on the front, allowing the TV to bring more technological sense to the home environment.

Secondly, Hisense VIDAA LED55V1UC is a rare product in the industry that adopts a visual front-sound design. Compared with traditional flat-panel TVs that place the speakers on the back, the sound system with a dual-channel 4-driver speaker combination design faces the user, which can bring a better audio-visual experience.

It is also worth mentioning that the design of the circular hollow breathing light in the lower right corner of Hisense VIDAA LED55V1UC is the finishing touch of the entire TV's appearance. It breaks the unchanging button design in the TV industry. Users can turn the TV on and off by touching the light ring. At the same time, long pressing the light ring wall can activate the beep of the remote control, which is used to find the remote control, which can be said to kill two birds with one stone.

It should also be emphasized that the quality of the screen is the most core component for judging the quality of TV products. The true 4K resolution display equipped with Hisense VIDAA LED55V1UC has a wide color gamut performance of NTSC reaching 85%. At the same time, it uses an independent Hi-view Pro picture quality chip to greatly improve the dynamic range, color gamut, clarity and motion smoothness of the TV picture. The response speed is as fast as 4ms, and the full HDR high dynamic display technology can bring a contrast ratio of up to 100000:1. On the whole, the A+ level display on the product parameter table is still worthy of its name.

The hardware is excellent, and there are even more outstanding content resources

We all know that with the rise of smart TVs, television has fully entered the Internet era. High-quality screens and excellent hardware parameters are only the basis for presenting us with more Internet resources. VIDAA is defined as an Internet brand, so naturally it needs to show some real skills in soft power such as content resources.

The VIDAA4 64-bit system built into Hisense VIDAA LED55V1UC is deeply customized based on Android5.1, and runs smoothly with the support of its internal 22-core processor unit and 2+16 memory. At the same time, unlike the LAUNCH of most smart TV systems with a long overall design or complex functions, the VIDAA4 system main interface of Hisense VIDAA LED55V1UC attempts to concentrate all functions on one interface, with simpler logic and suitable for family members of all ages to get started quickly.

Of course, the intuitive and clear interface design does not mean that Hisense VIDAA TV will lag behind in content construction. The five major sections of "Ju Haokan", "Ju Haoxue", "Ju Xianggou", "Ju Haowan" and "Ju Haoyong" have recommended displays and direct entrances on the homepage, closely focusing on the most commonly used themes of smart TVs, such as video, education, shopping, and games.

"Ju Haokan" emphasizes working with strategic partners to provide users with the most content services, and joins hands with four major content sources, namely Wasu TV, iQiyi, CNTV and Tencent Video, to bring more than 1 million hours of video content, including more than 15,000 movies, 150,000 episodes of TV series and 73,000 episodes of animation.

In terms of content update timeliness, through Hisense VIDAA TV, users can already watch the latest and hottest resources such as the movie "Operation Mekong" and the TV series "Infernal Affairs", providing up to 1080P clarity, and a real-time network speed of about 2M/S to meet the needs of smooth viewing, which is in line with the actual network environment of most families.

For new users, they can have a 6-minute trial viewing time for newly released movies. In terms of membership, Hisense's Lizhi VIP is also offering discounts at the end of the year, with annual packages of 360 yuan, quarterly packages of 74 yuan, and monthly packages of 25 yuan for new users. Considering VIDAA TV's 99% coverage of domestic popular TV series and 90% of its content quality in high-definition sources, the pricing is still quite cost-effective.

In addition, for sports content users, another large group of TV products, Ju Haokan gathers mainstream events including football, basketball, tennis, fighting, and golf, providing live and on-demand broadcasts of CBA/NBA for basketball fans. Tennis enthusiasts can also watch the Australian Open, French Open Wimbledon/US Open, ATP series and WTA tour.

Especially for football fans, Hisense is also the first top Chinese sponsor of the European Cup in 56 years. This allows VIDAA TV to cover live broadcasts of top events such as the Champions League, Europa League, Bundesliga, European Cup, and World Cup qualifiers, and at the same time present fans with information and highlights on demand for the Champions League, AFC Champions League, European Cup, the top five European leagues, and World Cup qualifiers. Unfortunately, although Hisense is also a sponsor of the Red Bull team in the F1 event, VIDAA TV has failed to provide timely live broadcasts or information related to racing. For the majority of racing fans, there is still room for improvement.

Of course, in addition to making the TV look better, Hisense VIDAA TV is also actively building a new ecosystem for Internet TV services. The value-added services in education, games and even large-screen shopping have been fully demonstrated on the Hisense VIDAA LED55V1UC TV.

Educational content is a content section that cannot be ignored in Hisense VIDAA TV. From the large-screen education strategy released earlier by Hisense, we can understand that it is trying to build a multi-dimensional and three-dimensional learning ecosystem. After experiencing "Juhaoxue" on Hisense VIDAA LED55V1UC TV, we can interpret it as learning coverage for all age groups and all fields.

First of all, in the education of school-age and preschool children, VIDAA TV provides different content for the four major stages of preschool, elementary school, junior high school and high school. In the K12 education stage, it also covers subject examination education and extracurricular quality education, using the large-screen TV platform to assist the comprehensive development of children at home.

In addition to the common tutoring for teenagers and children, another focus of VIDAA TV's educational resources is the improvement of personal abilities of people of all ages. The projects that have been launched include popular life skills, English tests for adults studying abroad, and professional business management. The advantages of these educational resources come from the close ties between "Juhaoxue" and dozens of top partners such as Offcn Education and Youzayou.

Relevant research data shows that in the United States, South Korea and Japan, where TV shopping is relatively developed, TV shopping sales account for approximately 8% to 12% of the total retail sales of consumer goods. Unfortunately, in China this proportion is less than 1%. Hisense's joining of "Juxianggou" for VIDAA TV is undoubtedly an attempt to seize the industry's initiative.

Taking Hisense VIDAA LED55V1UC TV as an example, on the "Juxianggou" platform, users do not need a shopping guide. They can fully understand the details of the product through product videos and high-definition pictures, and can complete payment by scanning the code with their mobile phone on the TV, bringing a seamless TV shopping experience.

It is not difficult to find out from the product catalog that "Juxianggou" focuses on family boutique shopping, covering multiple fields such as home appliances, cosmetics, clothing, and furniture. It is particularly worth mentioning that Hisense has previously signed a good faith covenant with suppliers, promising authentic guarantee, making TV shopping truly worry-free.

Finally, in the industry-leading large-screen gaming business, VIDAA TV is gradually reducing the original lightweight TV game content and developing it towards multi-faceted and heavy content.

Based on the usage scenario of the family living room, the built-in somatosensory interactive games of VIDAA TV allow the whole family to participate together. Applications such as smart gyms can also make rational use of the activity range in the living room. In addition, the newly launched game guns and other accessories already have the ability to link with TV terminals including Hisense VIDAA LED55V1UC. The immersive simulated FPS shooting through the large-screen TV has always been the most popular large-screen game type for users.

It is particularly worth noting that the "Hisense Sports Club" jointly launched by VIDAA TV and Sports Plus is an interactive TV content suitable for all ages, and various sports are the main forms of play, covering mainstream projects such as badminton, bowling, track and field, shooting, etc. Just imagine, in your own living room, through the big screen of TV, you can do aerobic exercise with your family to strengthen your body. Smart TV undoubtedly makes our home life more colorful than ever before.

VIDAA is not just about TV, it also explores more value for TV

One thing that almost everyone can notice is that under the impact of various small-screen devices such as smart phones, portable computers and mobile Internet, the long-standing television in the home, although a must-have in every household, has become more and more a symbol of home, and its important position as the main device for information transmission is no longer as important as before.

Fortunately, the rise of Internet TV has given television a chance to be reborn. As an important step for Hisense TV to face the future, VIDAA TV not only aims to improve the most basic Internet video content, but also to make unremitting efforts to expand education, shopping, games and other levels to create new scenarios for large-screen use. This is the most impressive part that is higher than the hardware and parameter level of Hisense VIDAA LED55V1UC TV.

Yu Zhitao, CEO of Juhaokan Technology Co., Ltd., said that what needs to be paid attention to in Internet TV is not simply sales volume or market share. The essence of the living room economy should be the number of Internet users on the large screen. Since Hisense made its first Internet TV in April 2012, now more than 9 million users use Internet services every day rather than TV sales. This number can highlight the core value of Internet TV. With the construction of VIDAA TV's complete content system, this number is bound to have great room for growth.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.