Recently, the automotive market data research organization Jielanlu released a research report on the after-sales service capabilities of new energy vehicle brands in the second half of 2024. The survey covered 26 new energy brands and comprehensively evaluated the after-sales service capabilities of each brand based on four dimensions: return store service experience, technical quality perception, service product satisfaction, and official channel recognition. The list shows that Xiaomi’s automotive after-sales service index scored a high score of 92.23, surpassing luxury brands such as NIO and Mercedes-Benz, ranking first on the list. The report pointed out that the service measures launched by Xiaomi during the Spring Festival, such as "no store closures, 24-hour free roadside assistance, 500 yuan taxi subsidies, and vehicles delivered to designated cities", can intuitively show Xiaomi Auto's high attention and actual investment in improving its after-sales reputation. As a domestic high-end pure electric luxury brand, NIO has always been known for its user service. It ranks second on the list with a capability index of 88.45, ahead of traditional luxury brands such as Mercedes-Benz, Audi, and BMW. As for the third to seventh places, they are Mercedes-Benz, Ideal, Tesla, Audi, BMW and other brands, which are also the top 25% of the after-sales service capabilities on the list. Wenjie, a subsidiary of Hongmeng Intelligent Driving, has an after-sales service capability index of 82.53, ranking second, close to BYD's 81.98. The tenth and eleventh places are Xiaopeng and Great Wall's Tank brands, respectively, with capability indexes above 80. The industry average is 79.61. |
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