Washing machines are a traditional category in the home appliance industry and an indispensable household item in users' daily lives. However, as users' demands for washing machines continue to upgrade, traditional water washing methods can no longer meet users' multiple demands for fast, clean, quiet and environmentally friendly washing. Against this background, Haier washing machines, after understanding user needs, have provided users with solutions through original technology and have led the industry development trend several times.

On September 11, 2023, Haier's one millionth "Essence Wash" washing machine rolled off the production line at the Hefei Washing Machine Internet Factory, once again proving Haier washing machines' ability to create hit products.

From direct drive to "essence washing", Haier washing machines have repeatedly created "explosive products"

In 2012, Haier washing machines pioneered direct drive motor technology, which completely ended the vibration and noise problems caused by traditional belt washing machines. Haier direct drive washing machines ushered in the direct drive era of the washing machine industry and led a new development trend.

So far, direct drive technology has become one of the "core symbols" of Haier washing machine technological innovation. On this basis, Haier washing machines have successively launched new product categories such as zone washing and washing and drying care machines to meet the needs of user groups with different needs. According to data, Haier direct drive washing machines have entered more than 30 million user households across the country. Products that truly solve user pain points will naturally win user recognition.

Ten years later, in 2022, the "Essence Wash" technology, as an iterative upgrade point of direct drive, once again promoted the overall upgrade of the washing machine industry. Haier's "Essence Wash" washing machine subverts the "immersion wash" mode of traditional drum washing machines. Through instant premixing and high-pressure direct injection technology, it quickly penetrates clothes, achieving the dual goals of efficient washing and green environmental protection.

In less than a year, Haier's "Essence Wash" washing machines have rolled off the production line for 1 million units. This also means that Haier washing machines still have a steady market growth potential when the industry enters the stock competition stage. At the same time, Haier washing machines continue to upgrade the "Essence Wash" technology and popularize the category, and have iterated to the Essence Wash 2.0 version, which achieves a cleaner rinse with pure water, bringing users a higher quality washing and care method.

In addition, Haier's "Essence Wash" has also had a profound impact on industry trends, mainly in the following two aspects:

Upgraded washing experience. Haier's "Essence Wash" washing machine improves users' laundry efficiency. For the most frequently used smart wash and mixed wash programs, Haier's "Essence Wash" can upgrade the washing time from the original 62 minutes to 39 minutes, saving 23 minutes, truly achieving fast and clean.

Green energy-saving upgrade. Haier's "Essence Wash" washing machine saves 37% of time, 38% of water, and 29% of electricity, saving a lot of resources and energy for society. Haier's "Essence Wash" washing machine has also obtained national green certification, demonstrating the company's social responsibility and environmental awareness.

Accurately understand user needs and use original technology to lead industry trends

Looking back at the development history of Haier washing machines, we can find a characteristic: Haier washing machines have always insisted on being user-centric, innovation-driven, scenario-oriented, and ecologically supported, continuously launching disruptive product innovations and service innovations, and ultimately achieving an upgrade in user experience.

Obviously, consumers have also responded to Haier's technological investment and innovation with their "votes". According to GfK data, Haier occupies 4 seats in the top 5 best-selling models in the first half of this year, including 3 direct-drive washing machines and 1 "essence washing" washing machine; Haier occupies 11 seats in the top 15, including 8 direct-drive washing machines and 3 "essence washing" washing machines.

From direct drive to "essence washing", behind it is Haier washing machines' accurate insight into the changes in user needs. At the same time, Haier washing machines are constantly exploring and breaking through technical difficulties, constantly meeting and exceeding user needs, and constantly creating and leading consumer trends.

We believe that Haier washing machines are not only an excellent brand, but also represent the highest level and best image of China's washing machine industry. We expect Haier washing machines to continue to maintain their passion and strength for innovation and bring more surprises to China's home appliance industry. At the same time, we also hope that Haier washing machines can make progress together with other home appliance brands and industries, jointly promote the development and transformation of China's home appliance industry, and lead China's home appliance industry into a new era of greater prosperity, diversity, intelligence and greenness.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.