Does having Leica or Zeiss logo make you superior? Mobile phone lens certification is complicated
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Recently, a piece of news has attracted widespread attention from consumers. HMD announced that Nokia will no longer launch mobile phones equipped with Carl Zeiss lenses in the future. This has broken the hearts of many Nokia fans. Old Nokia models equipped with Carl Zeiss lenses such as Lumia 1020, Lumia 808 and even N86 have been brought out by netizens to commemorate them again. Nokia fans are sad, but another group of people are happy. Huawei's Leica lenses have become the most famous mobile phone lenses on the market. Do you think "Hua Fans" are happy? In fact, there are many similar cooperations between camera and mobile phone manufacturers. Schneider has cooperated with Samsung (in the era of feature phones), OPPO (R5) and BlackBerry (BlackBerry Priv). Sony has also simply brought the "G" lens certification from its own high-end cameras to Xperia phones. But then again, are these mobile phone lenses certified by Leica and Zeiss worthy of such pursuit? Not necessarily. First, let's understand the process and details of the cooperation between these camera manufacturers and mobile phone manufacturers. These mobile phone lenses with Leica and Zeiss logos are not designed and manufactured by these camera manufacturers. In short, they are lenses made by third-party manufacturers, and then handed over to Carl Zeiss and Leica for a series of testing standards, and then the logo is put next to the lens to prove that the lens meets the standard requirements of Zeiss and Leica. The cooperation between Huawei and Leica may be even higher. Leica's Summilux optical structure is used in Huawei's mobile phones. That is to say, although the Leica certified lens of Huawei's mobile phone is not designed and manufactured by Leica, it uses Leica's optical structure. Secondly, Leica is also involved in the specific design and manufacturing process of mobile phone lenses, including the control of astigmatism, ghosting and light spots; finally, even in the process of photo signal processing, Leica also provided assistance to Huawei mobile phones, that is to say, the cooperation between Leica and Huawei is carried out in all aspects from lens design, manufacturing to post-production color grading. In fact, similar cooperation is also very common among camera manufacturers. The most well-known ones are still Zeiss and Leica, who cooperate with Sony and Panasonic respectively. Sony's famous ZA series is the product of cooperation with Carl Zeiss. It uses Zeiss's double Gauss and Planar optical structures, but it is produced by Sony itself and supervised by Zeiss engineers. Therefore, the Sony ZA lens package purchased by users is signed and certified by Zeiss engineers. And the optical quality of Sony ZA lenses is indeed talked about by many players. The cooperation between Huawei and Leica is actually very close to the above. In this way, Huawei's Leica lens should be very worth buying! Why did the editor say that it is not worth pursuing before? Because even without cooperation with camera manufacturers such as Leica, mobile phone manufacturers actually have very high standards for their flagship phones to take pictures. Just like even without cooperation with Leica and Zeiss, Canon's red circle, Nikon's G lens, Sigma's Art series and other high-end lenses can also achieve similar optical quality. In the mobile phone industry, vivo Xplay6, Samsung Galaxy S7, Apple iPhone 7 Plus and other models that are good at taking photos, although they have not been certified, their photography capabilities are still at the same level as Huawei P9 and Mate 9. If you say that Nokia's Zeiss-certified mobile phone photography is the best, then it is actually the key role played by Pureview technology, which belongs to Microsoft. In fact, whether it is the cooperation between manufacturers in the camera industry or the cooperation between camera manufacturers and mobile phone manufacturers, there is actually a certain meaning of "advanced leading the backward". Sony and Panasonic, as companies with relatively little accumulation of optical technology, can quickly make the optical quality of their products among the top ones by cooperating with Zeiss and Leica. So if you ask whether the cooperation between Leica and Huawei is meaningful, it is definitely meaningful. Leica has helped Huawei's flagship phone to take photos at the top level. However, if you buy Huawei phones just because there is a Leica logo, or even think that Huawei's Leica lens is the best in the world, then it is too extreme. However, there are definitely people who doubt that mobile phone manufacturers have no technical accumulation in the field of cameras. Why does Huawei need Leica to "lead the backward" while other manufacturers don't? In fact, other manufacturers have used it, but everyone just doesn't know it. The most famous imaging solution provider should be Arcsoft. Almost all manufacturers' camera post-processing solutions have Arcsoft's technical support, especially the dual-camera solution. Sunny Optical, Q Tech, Truly, Lite-On and O-Film have almost monopolized the lens design and OEM of all manufacturers. Even the P9 Leica lens that Huawei fans talk about is made by Lite-On and Sunny Optical. Although these manufacturers, as industry chain manufacturers, have provided a lot of help to mobile phone manufacturers, they don't have names like Leica and Zeiss! So even if the technology they provide is good, manufacturers can only print the logo on the packaging box and manual at most. This also further illustrates that: XX certified mobile phone lenses are basically a gimmick. If XX is not famous, mobile phone manufacturers will not bring them out for publicity! As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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