Unlock Didi's mysterious function and test the "Didi Ticket" zero-threshold taxi-hailing experience

You don’t need to download Didi, register an account, or even link various online payment methods. You can still use Didi to call a car. Can you do it?

Recently, a mysterious new Didi feature, "Didi Ticket", has been quietly launched and tested in cities such as Wuhan, Guangzhou, and Chengdu. Didi Ticket is different from the traditional taxi-hailing service. It is a new feature with social attributes. The ticket buyer enters the passenger's mobile phone number and destination to create a Didi ticket, which is sent to the passenger via WeChat. The passenger does not need to download and register Didi. After receiving the ticket, he can call a taxi at any time with one click.

How to use Didi Tickets? How to achieve the legendary zero-threshold experience? Let's take a look at the editor's personal test.

First, we need to find the entrance to purchase Didi tickets. If the user's city is within the public beta range, open the latest version of the Didi Chuxing App, click "Wallet", and you will find the entrance to purchase "Tickets".

The first step in creating a ticket is to choose a background picture you like. Didi Tickets provides 12 exquisite pictures of different styles to choose from, depending on the group of people you are sending to, such as friends, parents, etc. "Little Happiness" is suitable for giving to besties, and "Refuse to Stay at Home" can be given to friends. These words full of emotional elements make the ticket very humane and also give the experiencer more surprises.

Next, enter the recipient's mobile phone number and destination to complete the creation of the ticket. Through the "Address Book" function, you can directly select a contact or manually enter the phone number. There is also a very user-friendly feature here. In order to maximize the convenience of use, you can choose not to enter the starting point when creating a ticket. When the recipient uses the ticket, Didi will automatically locate the current departure point. In this way, the ticket purchaser does not need to ask the passenger where to depart or when to depart. Just send the ticket to the passenger and let him arrange the time flexibly.

Enter the above two simple pieces of information to complete the creation of the ticket. The next step is to reflect the biggest feature of Didi Ticket, which is to share it with users through WeChat.

Passengers can see the Didi tickets sent to them in the WeChat dialog box, without having to download and register the Didi Travel App. After confirming the receipt of the ticket, passengers can call a car at any time with one click, which greatly improves the convenience of using Didi to call a car. It is worth noting that the ticket needs to be confirmed within 24 hours and the validity period is 3 months.

When the ticket is used, the ride-hailing page that the passenger sees is basically the same as the one that is used to hail a ride using the Didi Chuxing App. It focuses on displaying information such as the driver's information, the pick-up route, and the distance. The clear and concise page design enhances the passenger's sense of security.

At the same time, the ticket buyer will receive reminders via the Didi App and text messages to ensure that the ticket buyer is aware of the ticket usage in real time. During the trip, the ticket buyer can also see the passenger's trip information in real time, and Didi Chuxing's series of safety features will also escort the passenger. After arriving at the destination, the passenger does not need to communicate with the driver to pay, and the ticket buyer can complete the online payment of the fare in the Didi Chuxing App.

Through actual testing, it can be confirmed that the creation and use of Didi tickets give people a very simple feeling, eliminating the steps before calling a car, such as downloading, registering, and binding a bank card. It is very suitable for giving to friends and relatives who have not downloaded Didi, do not know how to use Didi, or do not know how to pay online, helping them to travel simply and quickly.

Using mobile phones to call a taxi, order takeout, shop online, chat... Intelligent software has taken over almost all life needs, including food, clothing, housing and transportation. At the same time, it is worth noting that a part of the population, mainly the elderly, is getting further and further away from the Internet age. Not only can they not enjoy the convenience of the Internet, but they also feel a sense of being "abandoned".

The emergence of Didi Taxi has made it possible for the elderly, who have difficulty learning to operate various software, to use online ride-hailing services independently. It can be said that any elderly person who can use WeChat can conveniently use Didi to call a ride.

In fact, Didi tickets are suitable for many social scenarios in life. For example, when it is windy and rainy, you can give your girlfriend a Didi ticket so that she can go home early. When you invite a friend to dinner, giving him a ticket is a good invitation letter, and you don’t have to send him the map location, and it also expresses your sincerity. After working overtime at night, the boss can give employees a ticket and let them take a taxi home, being a warm-hearted boss.

It is reported that Didi Ticket will be launched nationwide soon. Use a Didi Ticket to express your feelings and a convenient taxi-hailing experience to show your thoughtful care. Didi Ticket combines the dual attributes of travel and social interaction. It will become a new social tool for young people and truly solve the problem of difficulty in hailing a taxi for the elderly in the era of mobile travel.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.