Sharp's return to China lets Xiaomi MIX know what black technology is

August 8, 2017 is a magical day. On this day, VAIO, Sharp, and BlackBerry, three technology giants that once swept the world, once again returned to China with new products. After several years, these digital products carrying the 1980s and 1990s have been revived again. Recalling the vicissitudes of the past, we can see the present is full of life!

Many people may not know that the Sharp Beauty Peak AQUOS S2 is the 29th full-screen mobile phone released by Sharp. This phone focuses on "full screen", but as a return product, it is different from all previous full-screen products. It uses the world's first Sharp FFD special-shaped full-screen technology, and the front camera is embedded in the top center of the screen.

The first advantage of this phone is the unique screen in the world, which Sharp calls the special-shaped full-screen technology, with a resolution of 2040*1080, a screen brightness of up to 550 nits, and a color gamut of 135% sRGB. Compared with the previous Xiaomi Mix, this screen has achieved a transformation from regular to irregular, and the special-shaped full-screen will replace the regular full-screen to obtain a larger screen-to-body ratio.

At the same time, the back of AQUOS S2 also uses triple dual cameras, namely dual 1.4μm pixels, dual-core focus, and dual-camera professional blur. Previously, Sharp CEO Luo Zhongsheng posted a photo of Sharp's professional-grade blur on Weibo. Sharp can support 7 levels of blur, and it is not an exaggeration to call it the world's most professional blur photography.

The first new product to return, AQUOS S2, was "fully" unveiled and exclusively launched on JD.com on August 14. This is the first product to be publicly sold after Sharp and JD.com signed a three-year exclusive agreement in May this year. How will the sales volume be? The market will give the answer.

It is reported that in May, JD.com signed a strategic cooperation agreement with a domestic naked-eye 3D company, joined hands with Tencent as a content provider, and formed a cluster with 10 to 20 terminal manufacturers to jointly promote the market promotion of this technology. The sales volume of 3C products is declining, and naked-eye 3D is the outlet that can form a large-scale replacement, and well-known international first-line manufacturers will also produce products equipped with naked-eye 3D technology.

Since the beginning of this year, JD.com has established cooperation with many companies in 3C hardware. From August 8, it can be seen that JD.com will make big moves in 3C by successively arranging VAIO, Sharp, and BlackBerry for exclusive sales on JD.com. From the cooperation between Sharp and JD.com, it is impossible to be just a sales platform cooperation. Further technical cooperation is also possible. Considering the previous strategic cooperation between JD.com and a domestic naked-eye 3D manufacturer, it is very likely that JD.com will cooperate with hardware manufacturers to launch products. The news that Sharp will launch a naked-eye 3D mobile phone at the end of the year is not groundless. Operators, channel providers, hardware providers, and content providers all need the explosion of a new generation of products to provide continuous growth potential in the future. Naked-eye 3D may be the outlet of the next round.

Sharp AQUOS S2 uses "triple dual cameras", namely "front and rear dual 1.4 micron super large pixels", "full pixel dual core focus" and "front and rear depth of field dual camera". The front and rear 1.4 micron high-sensitivity large pixel design has a larger single pixel imaging area, which doubles the amount of light entering compared to ordinary mobile phones. With the rear F1.75 large aperture, it can achieve clear photos in dark environments; the full pixel dual core 0.1 second ultra-fast focus can achieve precise capture.

This is a mobile phone targeting Samsung S8 and iPhone market users. Foxconn is worthy of being an Apple mobile phone OEM manufacturer and is well aware of what kind of products can attract the public's attention. One month before the release of iPhone 8, Sharp AQUOS S2 can be seen as a sneak peek of the Android version of iPhone 8.

However, Sharp's full screen is obviously not enough to win a victory in the fierce domestic mobile phone market. It is understood that Sharp AQUOS S2 is only the first step for Sharp to return to the Chinese market. In the next six months, Sharp will launch a number of products. After this full screen, naked eye 3D is the next black technology in screen display technology. In any case, we welcome more mobile phone manufacturers to return to China. As Sharp CEO Luo Zhongsheng said at the Sharp press conference, we are tired of the same mobile phones. It's time to make some changes.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.