Can the rising power of AI in the television industry open up new imagination space?

After experiencing a golden period of rapid development, the TV industry is facing an important juncture of transformation and upgrading. Faced with increasingly fierce market competition and changes in consumer demand, it is particularly urgent to tap into new market drivers. From the current development trend, large-screen high-end continues to lead the industry's innovation trend, and the rapid rise of AI technology has become a new driving force for experience upgrades.

Strong impetus for industrial upgrading, continuous development of large-screen high-end

According to data released by research firm Loto Technology, global TV shipments will reach 201 million units in 2023, down 1.6% from 2022, hitting a new low in nearly a decade. This data does reveal that the TV industry is facing multiple challenges, including overall weak consumption, pain in implementing rectification, updated user needs, and reshaping of the industry structure. However, in this context, the trend of large-screen and high-end products can still bring a lot of confidence to the industry, and are the core keywords in the main growth points of the TV industry.

The "Summary of China's Color TV Market in 2023" released by Aowei Cloud Network mentioned that in 2023, although the performance of the entire color TV market showed a certain downward trend, it is worth noting that new technologies such as Mini LED, high refresh rate 120Hz+ and large size 75 inches+ have shown strong growth momentum in the market segments, becoming a key factor in supporting the upward development of the color TV industry.

The author believes that in 2024, the trend of large-screen and high-end TVs in the TV industry is expected to be further strengthened. With the intensive holding of sports events, especially the promotion of major events such as the Olympic Games and the European Cup, the demand for high-end large-screen TVs will become more prominent. At the same time, the trend of large-screen and high-end TVs will continue to deepen, and the integration of the two will have a more significant impact on the upgrading and development of the entire industry.

With in-depth insights into the development trends of the industry, major color TV companies competed to launch their own high-end large-screen new products in the first half of the year, aiming to seize the market opportunity and accurately meet consumers' pursuit of high-quality viewing experience. Among them, well-known brands such as TCL, Hisense, Skyworth and Konka have demonstrated strong innovation capabilities and keen market insight. Taking Konka as an example, its Tianjing Mini AI-LED A8 series not only further consolidated its position in the high-end large-screen market, but also demonstrated the brand's strength and vision. This TV is not only equipped with flagship hardware, but also provides ultra-large screen options such as 75 inches, 85 inches, 100 inches and 110 inches to meet the personalized needs of different consumers. The full-link native 4K 144Hz high refresh rate and 288Hz one-button fast mode enable this TV to show extraordinary smoothness and clarity when presenting high-speed motion pictures and film and television blockbusters, bringing users an immersive viewing experience.

Experience upgrade, new impetus, AI TV explodes

If larger screens and higher-end technologies represent upgrades in TV hardware, then the rising power of AI in the TV industry is expected to open up new room for imagination in terms of experience upgrades.

This year, AI TVs have ushered in a comprehensive explosion. Mainstream TV manufacturers have made layouts in the field of AI, and through the combination of AI chips and AI big models on the device side, they provide users with a more intelligent and personalized viewing experience. Among them, the combination of Hisense Visual Xinxin AI perception chip with Xinghai big model and Ju Cloud massive data enables AI TVs to not only understand and execute more instructions, but also have the ability of self-learning and proactive service; Samsung’s new generation AI chip NQ8 AI Gen3 adopts advanced neural network architecture and relies on the big model Gauss to provide algorithm support, realizing the transformation from "passive reception" to "active service"; TCL TSR independent picture quality chip, after adding big model support, realizes the three major experiences of full-domain information collection, full-dimensional image analysis, and full-domain picture quality enhancement...

Konka is not to be outdone. Its latest self-developed "AI ERA Human Sensing Big Model" has a global computing power of 1,000 Tops end-cloud. Through the coordination of global computing chips, combined with the human sensing image engine and precision-controlled backlight chips, it deploys a lightweight big model on the TV end and a 100 billion-level voice big model on the cloud. It is also equipped with 8GB of super-allocated RAM and supports Wi-Fi 6, enabling fast connection to the cloud big model, thus providing powerful human sensing interaction and creation capabilities. With the support of AI, Konka TVs show higher-quality images, which are highly consistent with the real application scenarios of TVs and achieve a more efficient AI TV experience.

In my opinion, artificial intelligence technology has become more and more mature, and has made significant progress and applications in many fields. AI TV is no longer a simple concept or gimmick, but has gradually penetrated into users' daily lives and become an important tool to improve viewing experience and enhance life convenience. This change will not only change the way users watch TV, but will also have a profound impact on people's lifestyle and quality.

Intelligent empowerment, how does AI change the television industry?

Thinking back, how will AI change the TV industry in a concrete way? I think AI will change the TV industry in a comprehensive and far-reaching way. For example, in terms of picture quality, AI technology can realize automatic adjustment functions to solve the pain point of users frequently changing settings; or AI technology can realize accurate film search and matching functions to solve the problem that the current Internet TV is too complicated and troublesome to use; or in other words, AI technology can also bring more abundant application scenarios and business models to the TV industry, and so on.

Taking Konka's latest Konka A8 series as an example, its understanding of the AI ​​form of TV includes three core dimensions: AI+image, AI+content, and AI+scene. Simply put, first, AI can give the TV the best adaptive picture quality performance; second, it can give the software platform accurate content recommendation and voice control experience; third, it can realize multi-scenario applications in real life. In this way, Konka A8 series has achieved optimization and innovation in multiple aspects such as image, content and scene by integrating advanced AI technology. Specifically:

First of all, AI is applied to images. By carrying the AI ​​ERA human-sensing image model, it can deeply train massive data based on the user's real perception, and use advanced AI algorithms to intelligently identify and adjust the subtle parameters of the picture frame by frame. This processing method not only exceeds the original performance of the source, but also allows the image viewed by the user to have a more realistic picture tension and texture. At the same time, it is equipped with AI ERA human-sensing audio and video technology, combined with the millimeter-wave human-sensing module and the ambient light sensing module, as well as Dolby Vision IQ technology, to accurately perceive the user's spatial position and ambient light conditions in real time. In this way, the Konka A8 series can intelligently optimize the sound and picture quality effects to ensure that no matter what environment the user is in, through the in-depth application of AI technology, the image experience can be reconstructed, and the advanced image experience can be obtained without paying unnecessary extra premiums.

Secondly, AI is applied to content. The traditional single-line mechanical voice interaction mode can no longer meet the needs of modern users for intelligent and personalized experience. Therefore, this TV deploys the AI ​​ERA voice model in the cloud, which is not only a reshaping of the existing interactive link, but also a major innovation in the human-computer interaction mode. The AI ​​ERA voice model gives the TV the ability to understand cross-language languages, generate multi-style and multi-task long texts, almost omniscient open-ended questions and answers, situational thinking chain logical reasoning, and multi-semantic understanding, realizing a human-like interactive experience. This new way of interaction makes the communication between users and TVs richer and more efficient, and also enhances the application value of TV in life, learning, entertainment, creation and other aspects.

Finally, let's look at the application of AI in the scene. In the application scene of life, this TV provides a super-complete and super-fast screen projection method through the human-sensing interactive cross-screen scene center, and is compatible with the installation of a large number of small-screen applications. This means that users can easily project the content on mobile phones, tablets and other devices to the TV and enjoy the visual feast brought by the larger screen. At the same time, the TV also supports the screen-to-screen viewing function of various signal sources, allowing users to watch multiple programs or applications at the same time to meet the diverse entertainment needs of family members. Whether it is a couple doing yoga while watching a drama, or watching football and tennis at the Olympics and European Cup, users can freely match various new scenes and enjoy more fun in life. In addition, in the home matching scene, the A8 series can be integrated into different home styles and usage scenarios and become part of the home decoration. Through style pictures, birthday background pictures, art galleries and other functions, users can set different backgrounds and themes for the TV according to their preferences and needs to create a more comfortable and personalized home atmosphere. Whether it is a modern minimalist style or a traditional retro style, it can complement it and enhance the quality of the entire home space.

In my opinion, the internal and external contradictions of TV manufacturers are constantly intensifying, and the pressure of the living environment continues to increase. They need to adapt to the times and constantly explore the irreplaceable nature of TV. In addition to picture quality, Internet content, game adaptability, etc., AI may have the opportunity to become the "second engine" that truly promotes product upgrades and experience upgrades, and for TV manufacturers, the earlier they enter the game, the more advantages they have. There is no doubt that TV leading companies represented by Konka actively embrace AI technology, apply AI to multiple dimensions such as images, content, and scenes, and actively deploy the "Reconstruction of Human Experience under the AI ​​Wave" strategy, showing strong innovation capabilities and market insight, and are expected to achieve faster development in the future TV market. At the same time, this will also set a positive example for the entire TV industry and promote the entire industry to develop in a more intelligent and personalized direction.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.