Quark College Entrance Examination Information Service upgrades AI search capabilities to help candidates choose their preferred choices

In the 2024 college entrance examination, not only did the number of applicants hit a record high, but candidates in seven provinces also ushered in the new college entrance examination reform. In response to the new trend of filling out college entrance examination applications this year, Quark App product manager Chen Bin said that Quark will focus on three aspects: AI search for college entrance examinations, quality improvement of recruitment data, and exclusive live broadcasts by experts to help candidates fill out their applications more efficiently.

(Chen Bin, product manager of Quark App)

Data from the Ministry of Education show that the number of applicants for the 2024 national college entrance examination is 13.42 million, a record high. In terms of the application environment, the subject selection mode, volunteer application plan, and admission policy have all changed. Chen Bin mentioned that a more obvious difference this year is that some universities' science and engineering majors have begun to require candidates to have studied physics and chemistry, while in the past they generally only required physics. In addition, seven provinces have started the new college entrance examination, and candidates in the relevant provinces have no past data to refer to when applying.

In this complex context, Chen Bin said that Quark, which has provided college entrance examination information services for six consecutive years, has also upgraded its product functions in three aspects to help candidates and parents better fill in their applications:

First, further improve the accuracy of the data to make users feel more at ease. Quark not only cooperates with many official institutions, but also cooperates with the leading platforms in the industry for content. At the same time, it will invest a lot of manpower in data processing and analysis, and use large model algorithms to make volunteer recommendations more scientific and reasonable. The product experience of Quark College Entrance Examination has been further improved. For example, with the intelligent volunteer selection tool, candidates only need to enter some basic information to automatically generate a set of volunteer filling suggestions including rushing, stabilizing and guaranteeing grades. Quark College Entrance Examination can also meet more segmented needs of users, such as which provinces and cities they want to go to school in and what tuition requirements they have, which can be accurately screened and recommended.

Second, upgrade the AI ​​search function of the college entrance examination to meet more personalized needs of users. The AI ​​search function in Quark College Entrance Examination can not only search for universities and majors, but also search for more personalized questions, such as "What universities can I apply for with 605 points in Physics, Chemistry and Biology in Liaoning, and I want to enter the Internet industry in the future." Quark College Entrance Examination collects high-quality content from the entire network through AI search, and extracts a comprehensive recommendation result for users, and each recommendation result will also give a specific reason for the recommendation, so that users can understand the reason.

Third, gather experts to answer questions in real time through live interactive broadcasts. This year, Quark College Entrance Examination invited authoritative experts and scholars in the field of college entrance examination volunteer application, and will launch more than 20 free live broadcasts. During the live broadcast, users can not only interact with experts, but also receive relevant information with one click and save it to the network disk.

Chen Bin also mentioned that through the analysis of search terms, it was found that users' focus on volunteering has become more and more detailed, and AI capabilities allow Quark College Entrance Examination to better meet these increasingly in-depth needs. Regarding the positioning of the college entrance examination volunteer service, Chen Bin also said that Quark College Entrance Examination's product positioning has always been very clear, that is, it is a universal and free auxiliary tool that provides candidates and parents with a large amount of accurate information to help them improve the efficiency of information screening and complete the final volunteering.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.