The OnePlus phone started out at 1,999 yuan, but now the 7 Pro is priced at 4,000 yuan. Is it still worth buying?

OnePlus officially released its new OnePlus 7 series of mobile phones. This is the first time that OnePlus has tried to release two new products at once. The price of the product has also exceeded the 4,000 yuan mark for the first time. The initial sales volume is very amazing, and the total network sales volume exceeded 100 million in just 1 minute. OnePlus CEO said that they are urgently transferring overseas supplies back to China.

So, starting from the previous price of 1999 yuan, and now taking off to the high-end, what are the highlights of the OnePlus 7 series of mobile phones, and is it worth paying 4000 yuan for it? Let's find out now.

The screen smells really good!

DXO ranked second, UFS3.0, 2K+90Hz, HDR10+, fluid screen, lifting camera, 4000mAh battery, this series of nearly perfect flagship configurations has been hotly discussed by netizens as soon as it was released, and they called it really good.

As OnePlus’ flagship model, most of the highlights are unsurprisingly concentrated on the OnePlus 7 Pro. Not only is it the world’s first 2K resolution 90Hz true full screen, it is also the first to be equipped with UFS3.0 storage chips. The first launch and the first batch have left a deep impression on OnePlus 7 Pro in the hearts of geek players.

The most attractive feature of OnePlus 7 PRO is the screen, which is said to have a great origin. It is said that it cost 100 million yuan just to customize this screen from Samsung. This is the world's first 2K+ resolution OLED screen with a refresh rate of 90Hz.

The high refresh rate means smoother display, and 2K+ means a more delicate screen. It has received an A+ rating from the well-known third-party organization DisplayMate and has also passed the HDR10+ screen certification. It can be said to be of great value.

Especially the 90Hz refresh rate, OnePlus believes that this can greatly enhance the sliding and display effects of the screen. It is said that if you go back to a 60Hz phone after experiencing it, you will even feel that you can't go back. Moreover, this 90Hz 2K+ screen is not used in Samsung's own mobile phones, only OnePlus (home).

However, the increase in screen refresh rate also poses new challenges to the battery life and software compatibility of mobile phones. OnePlus has reset the system animations, all of which are presented at 90Hz, adapting to this high refresh rate screen from the bottom layer. As for battery life, we will mention it later.

OnePlus' first triple-camera

In terms of camera, OnePlus 7 Pro is equipped with a rear triple camera for the first time. The main camera uses the most popular 48-megapixel IMX586, supports OIS optical image stabilization, and has a maximum aperture of f1.6. The secondary camera is a combination of ultra-wide angle + telephoto. The telephoto end is 8 megapixels, supports 3x zoom, supports OIS optical image stabilization, and the ultra-wide angle is a 16-megapixel sensor that supports 117° ultra-wide angle. This triple-camera combination is more in line with the current thinking. It does not have a 10x zoom like Huawei and OPPO, but it is completely sufficient.

To prove that the camera of 7 Pro is not bad, OnePlus also asked DXO to measure the score, and finally scored 111 points, ranking the same as Samsung S10 5G, and only 1 point behind the first place Huawei P30 Pro. With mainstream hardware configuration and OnePlus's software algorithm, the camera of OnePlus 7 Pro is considered good this time.

The front camera of OnePlus 7 Pro is a lifting camera, similar to vivo NEX, with a pixel of 16 million pixels, a lifting speed of only 0.53 seconds, and a service life of 300,000 times without failure. If it is called up 150 times a day, it can be used for 5.5 years. In addition, OnePlus has also equipped it with a drop recovery mechanism, which can detect the phone's fall with a three-axis sensor and retract the camera in time to avoid structural damage.

True Fragrance Flagship

There’s nothing much to see about the processor - Snapdragon 855, Qualcomm’s most powerful flagship processor at present. Xiaomi Mi 9, S10 and other flagships are equipped with this processor.

In addition to the processor, storage performance is also very important. In addition to the two Samsung flagships, S10 5G and Galaxy Flod, this is the second manufacturer to use UFS3.0 in large quantities. The read and write speeds are increased by 79% compared to UFS2.1. Whether it is data transfer or photo and video loading, we will experience what a flagship is.

As an all-around flagship, battery life is a very important indicator. OnePlus has unprecedentedly equipped a 4000mAh large battery and 30W Warp flash charging. However, according to actual experience, the measured battery life of OnePlus 7 Pro is not satisfactory. The screen-on time under normal use is only about 5 hours. Compared with the previous generation 6T, there may be a slight regression. The reason may be this 90Hz screen. You can't have your cake and eat it too.

In fact, OnePlus is not the only phone that uses a high refresh rate screen, but the high refresh rate mode of other brands is only triggered in specific scenarios such as games, and the standard 60Hz is used in normal use, so the battery life is not significantly reduced. On the other hand, the default setting of OnePlus 7 Pro is 90Hz, and the price paid is the decline in battery life.

However, OnePlus still provides three adjustment options: 60Hz, 90Hz and adaptive adjustment. Users have to choose between smoothness and battery life. It seems that the high refresh rate screen will still have a relatively large impact on battery life, which also poses a multiple-choice question to users - battery life or 90Hz?

The Warp flash charging power of OnePlus 7 Pro is as high as 30W, and the charging speed is very fast. It seems to have inherited the true teachings of OPPO. It can be charged to 48% in 20 minutes. It feels like it can compete with Huawei's 40W for 500 rounds.

Because it uses the same low-voltage fast charging technology as OPPO, it can maintain a relatively high charging power even when the screen is on. The benefit is that the charging heat on the phone is relatively low, which is good news for users who like to play games while charging.

Dual speakers have always been a gap in OnePlus products. This time, the OnePlus 7 series has filled this gap. The entire series is equipped with dual speakers as standard and supports Dolby Atmos, which provides a better sense of presence when watching videos. Coupled with an HDR10+ level screen, it is definitely an excellent audio and video entertainment phone.

With dual speakers, not only can you enjoy watching movies, but it is also more convenient to listen to the sound and determine the position of the game. In addition, the feel when playing games has also improved. The OnePlus 7 Pro is equipped with the largest vibrator motor in its class. Compared with the 6T, the sensitivity of the vibration unit is also better, and the operation feels more realistic.

What is the difference between OnePlus 7 and OnePlus 7 Pro?

The differences between OnePlus 7 and OnePlus 7 Pro are mainly concentrated in the screen and camera. In terms of basic functions such as Snapdragon 855, UFS3.0, dual-frequency GPS, under-screen fingerprint, dual speakers, NFC, USB3.1, etc., you can feel that OnePlus is trying to balance as much as possible to ensure the consistency of basic functional experience, which also makes OnePlus 7 look less like a "simple configuration" and worthy of the title of flagship.

OnePlus 7 is available in two colors: Obsidian Gray and Amber Red (exclusive to China and India), with configurations of only 8+256 and 12+256, priced at 2999 and 3499 respectively. OnePlus 7 Pro is available in three colors: Star Mist Blue, Obsidian Gray, and Moonlight Gold, with configurations of 6+128, 8+256, and 12+256, priced at 3999, 4499, and 4999 respectively.

OnePlus and Robert Downey Jr.

OnePlus invited Robert Downey Jr. to be its brand ambassador, which shows that OnePlus is interested in increasing its brand awareness. As a Chinese company with 60-70% of its global shipments coming from overseas, OnePlus phones are far less well-known and influential in China than its half-brothers OPPO and vivo.

In my opinion, hiring Robert Downey Jr. as a brand ambassador is very similar to Xiaomi's hiring of Tony Leung Chiu-wai, both of which value the high-end and tasteful market impression of their spokespersons. However, Xiaomi's own product problems led to the failure of the Note series. OnePlus learned from Xiaomi's failure and made every effort on the screen and system of the 7 Pro to make it smoother, which allowed OnePlus to create its own brand characteristics in the high-end mobile phone market.

Summarize:

OnePlus' pricing strategy this year is very interesting. Although the small version has simplified camera and screen, it has increased storage configuration, which is the most easily perceived part for users. It can be said to be very pleasing. Everyone can brag about the quality of the camera, but in the eyes of users, the storage capacity is a real upgrade, which can be regarded as a disguised way to increase the market competitiveness of OnePlus 7. Its price starting from 2999 is also aimed at Xiaomi 9. It is unique that you can buy 8+256 855 for 2999.

The reduced camera and screen are upgraded on the Pro, and the starting price of 3,999 yuan directly challenges the Huawei P30 and Samsung S10. The excellent screen, smooth user experience, and almost perfect configuration make the OnePlus 7 Pro absolutely eye-catching in the 4,000 price range. From my personal point of view, both machines belong to the "really good" series. As for whether it is worth buying, it ultimately depends on your personal preference.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.