Although OPPO is still a smartphone manufacturer at this stage, as the mobile phone market becomes more mature, OPPO has begun to extend its tentacles into wider areas. At the end of 2019, OPPO's head Chen Mingyong came out and announced: OPPO will transform from a mobile phone company to an intelligent company where "everything is interconnected." A quarter later, OPPO brought us OPPO Watch, a strategic entry product for the OPPO IoT ecosystem. Although we have seen too many smart watches, OPPO's concept of using smart watches as the entrance to IoT is probably the first time many people have seen it. Although this broadens the usage boundaries of OPPO Watch, it also puts forward two levels of high requirements for OPPO Watch. The first is to complete the tasks that a smart watch should complete at the basic level, and the second is to be able to connect to IoT products at a high dimension. Exceeded the smart watch task Overall, OPPO Watch is the first in the industry to introduce a 3D dual-curved flexible screen, and uses the ColorOS Watch system based on Android rather than Wear OS. Coupled with highlights such as the independently developed dual-engine power and battery life architecture, OPPO Watch has made great breakthroughs compared to traditional smart watches in terms of appearance and function. 3D hyperbolic flexible screen highlights artistic atmosphere Although OPPO Watch adopts the industry-wide rectangular screen design as a whole, OPPO still follows its own unique aesthetic orientation in terms of details - the front of the watch uses a 1.91-inch AMOLED 3D flexible square screen with a 100% NTSC color gamut, and the screen-to-body ratio reaches 72.76%. When worn on the wrist, the high screen-to-body ratio of OPPO Watch brings a natural feeling, while the hyperbolic curves on the left and right sides bring a sense of fluidity, further increasing the artistic atmosphere of OPPO Watch. The back shell of OPPO Watch is made of plastic + ceramic material, which fits the wrist very well. The 4-channel optical heart rate sensor can accurately fit the wrist and monitor the heart rate in real time. In addition, there are two OPPO self-developed one-touch quick release buttons at the upper and lower ends of the back shell. You can easily remove the strap by just pressing the button. In terms of strap, the OPPO Watch 46mm comes standard with a fluororubber strap, which is extremely stable, resistant to dirt and scratches, and also very skin-friendly. Therefore, when wearing the OPPO Watch, the ceramic body + fluororubber strap will bring a very comfortable wearing experience. High-quality software experience is the core competitiveness of OPPO Watch Since OPPO Watch is equipped with the ColorOS Watch system built on Android, OPPO Watch has greater imagination at the software level. First of all, when it comes to specific use, the interaction of OPPO Watch is very similar to that of a mobile phone, and the entire process can be operated through gestures, which greatly alleviates the user anxiety caused by the small screen size. Interestingly, OPPO Watch also adds Breeno voice assistant, which on the one hand can make up for the shortcomings of some touch interactions, and on the other hand may also hide OPPO's greater ambitions. OPPO Watch has many independent apps built in, and supports viewing and replying to messages. Combined with the eSIM card function mentioned below, the independence of OPPO Watch will be further enhanced. Because the system is built based on Android, OPPO Watch has an independent app store, where you can install special software such as Fit and Gudong to enhance the functions of OPPO Watch. Of course, OPPO Watch is also not left behind in the health field where traditional smart watches excel. On the hardware level, OPPO Watch is equipped with 5 professional sensors, which can detect 8 sports modes and support up to 50 meters of waterproof, so it can always accompany you whether it is land sports or water sports. On the software level, GoMore, the exclusive partner of the Institute of Sports Science of the General Administration of Sport of China, also provides OPPO Watch with professional sports analysis technology, which can help users analyze their own sports more rationally and make long-term sports plans. eSIM cards expand usage scenarios In order to avoid the limitations caused by the need for traditional watches to be strongly connected to smartphones, OPPO Watch also supports eSIM cards, which enable the watch to make and receive calls independently, share a number with a mobile phone, and forward calls to a single terminal. OPPO Watch supports eSIM cards, which can maximize the advantages of the Android system and make the watch a truly independent smart terminal. On the other hand, the attribute of always being connected to the Internet also lays a solid foundation for the Internet of Everything. This has a strong driving force for the subsequent development of OPPO Watch. Two-pronged approach to relieve power anxiety Battery life has always been the biggest concern for smart watches. Although the properties of lithium batteries limit the room for improving the battery life of smart watches, OPPO has found a different way to alleviate battery anxiety for OPPO Watch users. OPPO Watch is equipped with OPPO's self-developed dual-engine power and battery life architecture. By switching between Qualcomm Snapdragon and Apollo chips, it takes into account both performance and long battery life. When the battery level of OPPO Watch is less than 20%, users can switch to long battery life mode to alleviate battery anxiety. According to OPPO, the OPPO Watch 46mm can be used for 40 hours on a single charge in smart mode. According to my daily use, the OPPO Watch 46mm still has 20% power left after two days of use. In the long-life mode, the OPPO Watch 46mm can provide up to 21 days of battery life, which is absolutely top-notch in the entire smartphone market. On the other hand, OPPO Watch also continues OPPO's proud flash charging technology advantage. According to OPPO, with the support of Watch VOOC flash charging technology, OPPO Watch can charge 46% of power in 15 minutes. After actual testing, it was found that OPPO Watch 46mm can be fully charged in about 1 hour. On the one hand, it consumes power slowly, and on the other hand, it charges quickly. By fighting on two fronts, OPPO Watch cleverly avoids the problem of short battery life of traditional smart watches. OPPO Watch can shoulder the heavy responsibility of IoT entrance After exceeding the tasks that a smart watch should accomplish, OPPO Watch further uses these strengths to meet the needs of IoT entry points. For example, the entire OPPO Watch series is equipped with an independent eSIM communication function, which allows it to be connected to IoT devices at all times. Secondly, the strong battery life of up to 21 days also avoids the frequent battery life anxiety of traditional smart watches. The combination of these two factors provides a strong guarantee for its control of IoT devices. On this basis, the Breeno voice assistant mentioned above has broadened the application boundaries of OPPO Watch, making it more convenient to control IoT products. For example, when we go to bed at night, if we want to turn off the desk lamp, we only need to say "help me turn off the desk lamp" to Breeno of OPPO Watch, and then OPPO Watch can turn off the light with one click. Smartphones are only suitable for use in private scenarios, which is contrary to the open scenarios of IoT; smart TVs can only be used in fixed locations and cannot cover all aspects. On the one hand, OPPO Watch cleverly avoids the inherent deficiencies of these traditional devices as IoT entrances, and on the other hand, its open attitude allows family members to have the same set of standards. Therefore, the data interoperability of OPPO Watches in these families has both openness and mobility. These two factors also show that OPPO Watch can bear the heavy responsibility of IoT entrances. On the other hand, OPPO has not lacked in the basic functions of its products just because it has made OPPO Watch a portal to IoT. On the contrary, the basic functions of OPPO Watch have even surpassed all traditional smart watches on the market. On this basis, OPPO Watch's goal of becoming a portal to IoT can be regarded as a very brilliant and responsible product strategy. Following this product strategy, OPPO's achievements in IoT will not stop there. OPPO's IoT strategy will reshape the IoT industry When we observe OPPO's IoT strategy from the perspective of the industry, starting from OPPO Watch, we can find that its comprehensive and steady approach is likely to reshape the entire IoT industry. First of all, considering that IoT devices require high-bandwidth data, OPPO released the OPPO 5G CPE as early as the end of 2019. It only requires a 5G SIM card to allow products connected to the device to use the 5G network, which provides strong network support for OPPO's IoT products. Secondly, at the IoT entry level, Chen Mingyong also said, "Smartphones are not the only entry point. In the future, there will be multiple core entry points that will interact with each other." In addition to the OPPO Watch product that we are talking about today, OPPO has also demonstrated AR glasses products early on - these will surely become OPPO's core products in the future. More importantly, OPPO avoids putting all its eggs in one basket. Through the design of multiple entry points, on the one hand, it lowers the entry threshold, and on the other hand, it caters to the entry needs of different users in different scenarios and device focuses. At this point, if we compare it with traditional IoT manufacturers who are still competing for smartphones and smart TVs, two IoT entrances that seem to have great potential but are unreliable, we will find OPPO's uniqueness even more clearly. Having laid the foundation, OPPO did not "build its products behind closed doors" like traditional IoT manufacturers, but instead adopted an open attitude and built the IoT building together with its partners. At the end of 2019, OPPO announced that it would launch the IoT enablement campaign, opening up the HeyThings IoT protocol, HeyThings IoT service platform and audio interconnection protocol. On the one hand, OPPO has built a strong foundation for the supply chain. On the other hand, OPPO is attracting partners with an inclusive attitude. These two factors will greatly benefit the prosperity of OPPO IoT products. On the whole, although OPPO has only launched the OPPO Watch as its core entry product in the IoT field, from an industry perspective, OPPO is not blindly entering this field, but has made careful plans in the early stages. This will ensure consumers' experience on the one hand, and avoid wasted resources caused by going the wrong way on the other. It is foreseeable that as OPPO gradually gains strength in the IoT field, it will reshape the entire IoT industry in terms of entry, central control, standards, etc. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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