Yipai 007, the price is only half of Xiaomi SU7, the "price killer" among new energy coupes

After the special offer, the Dongfeng Yipai 007, with the price dropping to 119,900 yuan, has begun to look more attractive.

At the beginning of the new year, Dongfeng Yipai 007 entered the C-class new energy market with a half-price replacement attitude, and watched the Xiaomi SU7's every move accurately from a distance. In this battle between the price butcher and the technology geek, who will win more user favor?

The pricing strategy of Dongfeng Yipai 007 after the special offer is quite radical. The Air version is only sold for 119,900 yuan. In comparison, the starting price of Xiaomi SU7 is 215,900 yuan. The price difference is as high as more than 90,000 yuan , which is almost half of that of Xiaomi SU7.

eπ007 adopts fastback coupe shape, with a drag coefficient as low as 0.209Cd, frameless doors, electric scissor doors and butterfly shadow light carpet projection lights, which are both technological and recognizable. The body size is 4880×1895×1460mm, and the wheelbase is 2915mm. Although it is slightly smaller than Xiaomi SU7, it can still meet daily needs through optimized space layout.

The Xiaomi SU7 has become a "beauty harvester" in the hearts of young users thanks to its frameless doors, streamlined body and high-value color schemes such as rosy purple.

eπ007 is available in extended-range and pure-electric versions. The extended-range version has a comprehensive range of 1,200km, the pure-electric version has a maximum range of 620km, and the four-wheel drive high-performance version can reach 100 km/h in 3.9 seconds. Its Mach E electric drive system performs well in power response and energy consumption control, and the extended-range version has a fuel consumption of only 4.2L/100km. In comparison, the Xiaomi SU7 dual-motor Max version accelerates in 2.78 seconds, but its high-speed range is reduced to 462km (CLTC nominal 800km), and its performance in winter is even weaker.

eπ007 is equipped with 8155 chip, L2 intelligent driving assistance and 15.6-inch central control screen as standard, and supports advanced parking functions. Its SOA intelligent cockpit can realize multi-scenario personalized customization, and the voice recognition rate is as high as over 95%. Xiaomi SU7 relies on the advantages of ecological linkage to achieve seamless switching between mobile phones and car machines, but the intelligent driving system has controversy such as hesitation in changing lanes and high urban takeover rate.

Advantages and disadvantages of eπ007:

Advantages: The price-performance ratio is praised, and users say it is "fully equipped within 140,000 yuan", and the electric rear wing and scissor doors add points to its social attributes. Test drivers reported that its chassis tuning is more comfortable and its high-speed driving stability is excellent.

Shortcomings: As a new brand, the after-sales service network has insufficient coverage and the brand value retention rate is questionable; some users reported that the rear space is cramped and the chassis tuning is relatively stiff.

Advantages and disadvantages of Xiaomi SU7

Advantages: The design, acceleration performance and ecological linkage are favored by young users. The test drive experience subverts the traditional perception of electric vehicles. The smoothness of the car system and the deep integration of the intelligent ecology are suitable for technology enthusiasts.

Shortcomings: The space and comfort are average, the intelligent driving system is said to be less worry-free than manual driving, and northern users turn to hybrid models due to reduced battery life.

Dongfeng Yipai, relying on its background as a central enterprise, seizes the market with a combination of price and configuration, targeting consumers with limited budgets but pursuing a sense of technology. Xiaomi SU7, relying on its brand premium and ecological advantages, attracts users who value brand loyalty and smart experience, but it has to face doubts about its insufficient cost-effectiveness.

In fact, the radical pricing of eπ007 not only impacts Xiaomi SU7, but is also likely to trigger a chain reaction.

If its sales continue to rise, it may push domestic new energy vehicles to evolve towards the trend of "high configuration and low price", forcing traditional car companies to accelerate technology iteration. Xiaomi SU7 needs to find a balance between brand moat and user needs to avoid falling into the dilemma of being well-received but not popular.

In terms of charging efficiency, the eπ007 pure electric version supports an 800V high-voltage platform and can be charged from 30% to 80% in 30 minutes. The fast charging power of Xiaomi SU7 is 400kW, but the actual charging speed is greatly affected by temperature.

In terms of battery life, the eπ007 extended-range version has a comprehensive range of up to 1,200km when fully fueled and fully charged, making it suitable for long-distance travel; the Xiaomi SU7 pure electric version has a CLTC range of 700km, but is greatly affected by environmental factors in actual use.

As a brand with central enterprise background, Dongfeng Yipai has a wider after-sales service network and provides a 7-year or 150,000-kilometer battery warranty, but the brand value retention rate still needs to be verified by the market. Xiaomi SU7 relies on the Xiaomi ecosystem and has a large user base, but as a new car company, its second-hand car value retention rate has not yet been clearly supported by data.

If your budget is within RMB 150,000 and you are looking for scissor doors, long battery life and practical configuration, Dongfeng Yipai eπ007 is a more pragmatic choice; if your budget is sufficient and you value brand ecology and acceleration performance, Xiaomi SU7 is still attractive, but you need to accept the compromise between space and intelligent driving.

What we can see is that this price-performance war will ultimately drive industry innovation, and consumers will undoubtedly be the biggest beneficiaries.