Ocpc has high costs and low efficiency?

The main reasons for low lead efficiency are problems with creativity, keywords, pages, relevance, whether the form is verified, and whether there are too few required items.

1. Self-examination

First, check the relevance of the account’s search terms, creatives, pages, and conversion components, for example: Does the creative avoid the crowd? Do the keywords avoid the crowd? Are there any thresholds set on the page to avoid invalid people?

Secondly, check whether the conversion channel is set up properly and make sure that there is a button that can be clicked at any time on each screen;

In addition, you should also check whether the guiding copy of the conversion channel is effective? It is important to note that different module contents use different guide copy.

2. Creative Optimization

What is the role of creativity in bidding? Some might say it's to impress users. In fact, this is only a superficial function. Its real function is to control the traffic while impressing it.

Therefore, we can avoid low-intent groups through creativity and improve the quality of leads while controlling the click-through rate.

Specifically include: improving the relevance of search terms and creativity to avoid invalid people; creativity should highlight user needs and make promises; creative content should be strongly related to the first screen of the page, and some advanced styles can also be used.

3. Landing Page Optimization

The first page that users visit when they click on a creative is the landing page. This is an important step in converting potential customers, so 90% of your energy should be spent on the first screen to ensure that the landing page is highly relevant to the keywords.

Secondly, if the words for different needs are quite different, they can be placed on different pages (use Jimuyu to carry different traffic) to allow more keywords to be converted before obtaining more traffic.

In addition, you can use content to target the audience, introduce the threshold and approximate cost on the page to avoid leaving leads for too many people who cannot be converted.

Final words