Unveiling WeChat Enterprise Accounts: The Mobile Application Portal for Enterprise Customers

Enterprise accounts are mobile application portals provided by WeChat for corporate customers. They can help companies establish connections between employees, upstream and downstream supply chains, and corporate IT systems. Using enterprise accounts, companies or third-party partners can help companies quickly and cost-effectively implement high-quality mobile lightweight applications and realize the mobility of production, management, collaboration, and operations. As an enterprise IT mobility solution, enterprise accounts have obvious advantages over companies developing their own apps, specifically:

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1. Understanding Enterprise Account

1.1 What is an Enterprise Account?

1) Rapid mobile office. After opening an enterprise account, enterprises can directly use the basic capabilities of WeChat and enterprise accounts to strengthen employee communication and collaboration, improve corporate culture building, announcement notifications, knowledge management, and quickly realize the mobility of enterprise applications;

2) Low development cost. You only need to connect to the existing system according to the standard API of the enterprise account;

3) Zero threshold for use. Users can use it by scanning the QR code on WeChat and following it. When using WeChat, they can easily handle enterprise account messages without any learning process.

1.2 What are the characteristics of Enterprise Accounts?

For enterprise accounts, there are some characteristics:

Focus on safety

– Only members of the corporate address book can follow the corporate account. Various features such as hierarchical administrators and confidential messages ensure the security of internal corporate information.

Application configurable

– Enterprises can configure multiple service accounts in their enterprise accounts and connect to different enterprise application systems. Only authorized enterprise members can use the corresponding service accounts.

Unlimited messages

- Unlimited message sending, and provide a complete management interface and WeChat native capabilities to adapt to the complex and personalized application scenarios of enterprises.

More convenient to use

– Enterprise accounts have a unified message entry in WeChat, so users can manage enterprise account messages more conveniently. WeChat contacts can also directly access applications in enterprise accounts.

1.3 In what scenarios will the enterprise account be used?

WeChat Enterprise Accounts have four advantages for enterprise accounts:

1) Suitable for mobile office application scenarios where office staff are on business trips.

2) Suitable for order management and work collaboration between enterprises and their upstream and downstream partners and suppliers.

3) Suitable for front-line employees who mainly work on the move, such as front-line sales, marketing agents, after-sales service, inspection and store patrol, security and logistics personnel, etc.

4) Suitable for government agencies, schools, hospitals and other public institutions, as well as social organizations, which can also simplify management through enterprise accounts.

Manage processes, improve the efficiency of information release and reach, and enhance the efficiency of organizational collaborative operations.

In addition, the enterprise account can establish a connection between any internal IT system or hardware physical device of the enterprise and the employee WeChat account,

While mobilizing enterprise systems, we can also achieve an end-to-end closed-loop process. In the past, traditional IT was difficult to achieve, but now, based on WeChat and using enterprise accounts, everything is possible.

1.4 What are the differences between enterprise accounts and service accounts?

The interface capabilities provided by the enterprise account will be aligned with the service account, but in terms of overall positioning and services, the enterprise account is more suitable for internal management, internal publicity, and connecting upstream and downstream supply chain needs. The service account and subscription account are more suitable for enterprises to use for external promotion and consumer-oriented services.

1.5 What are the types of enterprise accounts?

Currently, there are three main types of enterprise accounts:

Registration Number

—For enterprises, governments, and organizations; supports up to 50 followers; each organization code can only apply for one account

Certification Number

—For enterprises, governments, and organizations; the account limit is dynamically allocated based on the size of the enterprise

Experience Number

It is for individual developers to learn and experience. It can be created by providing a mobile phone and email address. It supports up to 10 followers and can be used for up to 90 days. It will be recycled after the expiration date.

1.6 What versions of WeChat are currently supported by Enterprise Accounts?

Currently, users of version 5.4 and above can use WeChat Enterprise Account.

II. About Activation, Registration, Authentication and Fees

2.1 Which users or organizations can apply for an enterprise account? What information do they need to provide?

The registration process for enterprise accounts is the same as that for subscription accounts/service accounts. You can activate it by registering an account and information on the official website of the public platform. You need to provide the operator's identity certificate, the company's business license or organization code certificate, and operation authorization information. Enterprises, governments, institutions, and social organizations can apply.

2.2 How to open an enterprise account

It only takes four steps for a company to open a WeChat account and start using it

1) Enterprises go to the WeChat official website (http://qy.weixin.qq.com) to apply for activation;

2) After activation, the enterprise imports members in the enterprise account management backend and publishes the QR code;

3) Enterprises call the enterprise account API to connect with their own systems for development;

4) Employees follow and receive WeChat messages, and interact with the company through WeChat.

2.3 What conditions must be met for enterprise account authentication?

The authentication of enterprise accounts mainly includes three aspects:

1) Enterprise identity authentication

Enterprises and operators that open enterprise accounts are authenticated from the perspective of authenticity and legality.

2) Enterprise scale certification

Review the scale of enterprise accounts used by the company’s employees and upstream and downstream supply chains (if any) to set the upper limit of enterprise accounts.

3) Enterprise account naming certification

Review whether the naming of the enterprise account complies with the regulations.

2.4 How do enterprise employees follow enterprise accounts?

Employees can follow the enterprise account by scanning the QR code of the enterprise account or recommending business cards to each other.

Unlike subscription accounts/service accounts, enterprise accounts limit the identities of followers. The administrator of an enterprise account needs to import member information into the address book first. When a WeChat user tries to follow, the user can only follow successfully if the information provided by the user matches the information in the address book.

2.5 What is the difference between a certified enterprise account and a non-certified enterprise account?

Enterprise accounts that have not passed WeChat authentication. The maximum number of members is 50, and the registration account management terminal can use the normal interface function.

The maximum number of members of the certification number will be determined by the size of the enterprise being certified when applying for certification. The certification number can use all interface functions.

2.6 Will there be any charges for Enterprise Accounts?

During the public beta period, just like the public platform service account and subscription account, only the certified enterprise account will be charged an annual certification fee of 300 yuan/year. Currently, all services of the enterprise account are provided free of charge to users and enterprises.

3. About safety

3.1 What is the security verification mechanism of Enterprise Account?

Enterprise accounts attach great importance to the information security of enterprises. In order to ensure that the followers are all people approved by the enterprise, all members who follow the enterprise account need to undergo identity verification. By default, the enterprise account can verify based on the information imported by the enterprise account administrator. In addition, for enterprises with higher requirements for information security, the enterprise account will notify the enterprise side of the member message, and the enterprise will verify the identity of the follower and conduct a secondary security verification to ensure the security of the use and transmission of enterprise information.

3.2 How to ensure information security after an employee leaves or is transferred?

If an employee resigns, the enterprise administrator can delete the member from the address book, and the member will automatically stop following the enterprise account. At the same time, the enterprise account history in WeChat will also be cleared.

When an employee changes positions, the administrator can update the member's department information accordingly. At this time, the employee's visible permissions to the enterprise account information will also be adjusted according to the administrator's settings.

3.3 How to ensure corporate information security when an employee’s mobile phone is lost or their account is stolen?

When an employee's mobile phone is lost, the enterprise account administrator can disable the employee in the management background. After disabling, the employee will no longer be able to read or send and receive enterprise account messages on WeChat.

3.4 How to prevent employees from forwarding corporate account information?

Enterprise accounts have developed a confidential message function that prevents forwarding of targeted messages and can effectively restrict users from forwarding them by taking screenshots.

When the recipient of the message tries to forward it to others, others will not be able to view the specific content of the message. Even the recipient of the message will add the recipient's name watermark when reading the message content. If a screenshot is taken and forwarded, it can be traced back to the person involved.

3.5 How to ensure the data security of enterprises after using WeChat Enterprise Account?

As a leading information operation service provider, Tencent will take all possible measures to ensure the security of enterprise accounts and corporate information. Enterprise accounts are the mobile application portal of WeChat. They only provide connection capabilities. The data and information of the enterprise IT system are stored on the internal server of the enterprise. When the enterprise application calls the enterprise account interface to send messages, the data communication is encrypted throughout to prevent illegal eavesdropping and modification. The background of the enterprise account only establishes a connected message channel and sends the message correctly to the WeChat of the message recipient according to the instructions of the application.