Understand the functional features and application scenarios of WeChat Enterprise Account

What is the difference between Enterprise Account and Service Account?

The interface capabilities provided by the enterprise account will be aligned with the service account, but in terms of overall positioning and services, the enterprise account is more suitable for internal management, internal publicity, and connecting upstream and downstream supply chain needs. The service account and subscription account are more suitable for enterprises to use for external promotion and consumer-oriented services.

The most suitable scenario for using corporate WeChat accounts

WeChat Enterprise Accounts have four advantages for enterprise accounts:

1. Suitable for mobile office application scenarios where office staff are on business trips.

2. It is suitable for order management and work collaboration between enterprises and their upstream and downstream partners and suppliers.

3. Suitable for front-line employees who mainly work on the move, such as front-line sales, marketing agents, after-sales service, store inspection, security and logistics personnel, etc.

4. It is suitable for government agencies, schools, hospitals and other public institutions, as well as social organizations. They can also use enterprise accounts to simplify management processes, improve the efficiency of information release and reach, and enhance the efficiency of organizational collaborative operations.

In addition, the enterprise account can establish a connection between any internal IT system or hardware physical device of the enterprise and the employee WeChat, realizing the mobility of the enterprise system and an end-to-end process closed loop. In the past, traditional IT was difficult to do, but now, based on WeChat and using the enterprise account, everything is possible.

How to ensure corporate information security with corporate WeChat account

1. What is the security verification mechanism of the enterprise account?

Enterprise accounts attach great importance to corporate information security. In order for the company to ensure that followers are people approved by the company, all members who follow the enterprise account need to undergo identity verification. By default, the enterprise account can perform verification based on the information imported by the enterprise account administrator.

In addition, for enterprises with higher requirements for information security, the enterprise account will notify the enterprise side of member messages, and the enterprise will verify the identity of the followers and conduct secondary security verification to ensure the safe use and transmission of corporate information.

2. How to ensure information security after an employee leaves or is transferred?

If an employee resigns, the enterprise administrator can delete the member from the address book, and the member will automatically stop following the enterprise account. At the same time, the enterprise account history in WeChat will also be cleared.

When an employee changes positions, the administrator can update the member's department information accordingly. At this time, the employee's visible permissions to the enterprise account information will also be adjusted according to the administrator's settings.

3. How to ensure corporate information security when an employee’s mobile phone is lost or his account is stolen?

When an employee's mobile phone is lost, the enterprise account administrator can disable the employee in the management background. After disabling, the employee will no longer be able to read or send and receive enterprise account messages on WeChat.

4. How to prevent employees from forwarding corporate account information?

Enterprise accounts have developed a confidential message function that prevents forwarding of targeted messages and can effectively restrict users from forwarding them by taking screenshots.

When the recipient of the message tries to forward it to others, others will not be able to view the specific content of the message. Even the recipient of the message will add the recipient's name watermark when reading the message content. If a screenshot is taken and forwarded, it can be traced back to the person involved.

5. How to ensure the data security of enterprises after using WeChat Enterprise Account?

As a leading information operation service provider, Tencent will take all possible measures to ensure the security of enterprise accounts and corporate information. Enterprise accounts are the mobile application portal of WeChat. They only provide connection capabilities. The data and information of the enterprise IT system are stored on the internal server of the enterprise. When the enterprise application calls the enterprise account interface to send messages, the data communication is encrypted throughout to prevent illegal eavesdropping and modification. The background of the enterprise account only establishes a connected message channel and sends the message correctly to the WeChat of the message recipient according to the instructions of the application.

What is the role of WeChat Enterprise Account Certification?

Enterprise account authentication is to ensure the authenticity and security of the enterprise account information. After the enterprise account passes the authentication, it will be upgraded from a registered account to a certified account. The certified account will:

1. Obtain richer advanced interfaces and provide users with more valuable personalized services.
2. The upper limit of the number of members you can follow can be adjusted according to the scale of certification. (The upper limit of members for a registered account is 50)
Certification Type