Foreign trade tips | SNS marketing methods

Although social media tools vary and marketing methods are also varied, for cross-border e-commerce sellers, successfully attracting traffic is the ultimate goal.

So this article will talk about foreign trade SNS marketing methods.

The SNS community has not been developed in China for a long time, but now SNS has become a network communication model popular among the majority of users.

SNS marketing is a type of marketing that uses the sharing function of SNS websites and is based on the six-dimensional theory, allowing more people to learn about products through viral means.

So, if cross-border e-commerce wants to do a good job in SNS marketing, the following steps are indispensable.

① Set SNS marketing goals

Social media marketing goals should be more about more advanced metrics like sales, popularity, and website traffic than just the number of retweets, likes, and more. There is no doubt that setting marketing goals is the first thing cross-border sellers must do. How much marketing goals do you want to achieve through social media marketing tools, and how much traffic do you expect to get?

Don't just go into things blindly without a plan, or you'll end up with nothing to show for it. This means you won’t be able to measure whether your marketing is effective or prove whether your return on investment is reasonable.

② Evaluate the current SNS marketing situation and conduct marketing

This mainly targets the social media marketing tools currently used by cross-border companies and cross-border sellers.

For example, you need to accurately assess how much traffic your Facebook marketing can bring to you each month.

Understand how the social media marketing tools you use can bring you more traffic and how your competitors use social media marketing tools to attract traffic.

Then make targeted improvements and optimizations, and evaluate them regularly to optimize and adjust your marketing plan in a timely manner.

Experiential advertising that leverages word-of-mouth is a form of viral marketing that makes full use of the information flow between social network users and integrates e-commerce behavior with word-of-mouth marketing.

Compared with promotional TV commercials, consumers may be more likely to trust a few words from their friends. This approach can encourage businesses to pay more attention to the intrinsic quality of their products. Excellent products will likely receive more praise and be more widely disseminated in interpersonal networks.

③ Enhance the social media presence of corporate brands

Generally speaking, each social network has a different audience and they should be treated differently. You should distinguish these and optimize your business brand homepage accordingly to achieve your desired business goals.

By optimizing your business brand homepage, you can help you get more web traffic. Simply put, this is an improvement after evaluation.

This is a long-term task and sellers need to put a lot of effort into this step.

④ Adjust your SNS marketing plan in time

For any company or brand, your marketing plan cannot remain unchanged forever. You need to change and adjust it according to product sales and business development, especially SNS marketing.

Event marketing in the form of applications packages advertisers' promotional activities into applications and publishes them, allowing users to freely add and use them and spread them through interpersonal interactions.

Author: Chao Shang chose

Source: Chaoshang chose