Cocos Autumn Developer Conference convenes industry leaders to discuss mobile game trends

According to the news from Shangfang.com on October 28, the 2014 Cocos Autumn Developer Conference hosted by Chukong Technology was held at the Beijing International Convention Center at 9:00 this morning. At the main venue in the morning, Chukong Technology CEO Chen Haozhi delivered a speech, and senior executives from well-known mobile Internet and game companies such as Google, Facebook, Microsoft, Intel, ARM, Changsi Advertising, and Junmeng Games gave keynote speeches and roundtable discussions.

In his speech, Chen Haozhi introduced the achievements of Touch Technology in recent years, including the development convenience brought by Cocos2d-x to domestic and foreign developers. He also mentioned two products that Touch Technology is currently investing heavily in, including Cocos Play, which provides users with a traffic source for click-and-play, and Any SDK, which is used to help developers adapt to hundreds of SDKs in China and reduce duplication of investment. He reiterated Touch Technology's determination to "improve industry efficiency and reduce industry costs."

Wang Zhe, VP of Chukong Technology, introduced the products and services of the Cocos family in detail at the meeting, including the complete installation package that Chukong will launch in the next step, which integrates all the functions of Cocos from game development to profit-making. Two technical directors, Lin Shun and Zhang Xiaolong, demonstrated the use process of Cocos on the big screen.

Zhang Bo, General Manager of Facebook Platform Engineering Partnerships in Asia Pacific, gave a speech on using Cocos 2d-JS to build cross-platform games on Facebook, introducing the role of Facebook as a gaming platform, including mobile games and web games. Also focusing on cross-platform games, Colin Liotta, General Manager of Big Fish, gave an explanation.

Huang Ping, Director of Google Business Partnerships in Greater China, delivered a keynote speech titled "AdMob's Three Steps to Promote Developer Success: Analysis, Monetization, and Promotion". Similarly, Li Jian, General Manager of Changsi Advertising, delivered a speech titled "The Changes and Future of Mobile Marketing" on advertising.

Zhu Beibei of Junmeng Games introduced the cooperation with Cocos in detail through the case of a single game "Qin's Moon".

***, mobile Internet giants including Sergio Salvador from Google, Zhang Bo from Facebook, Ma Boning from Amazon, Zhao Liwei from Microsoft, Yu Zhiqiang from Intel, Dennis Laudick from ARM and Steven Jiang from Qualcomm discussed the topic of "mobile game ecosystem".

Approximately 2,000 practitioners from different fields of the game industry attended the Cocos Developer Conference. Many industry leaders shared their insights on game design and development, operation and promotion, developer platforms, and game ecosystems, and further discussed the future trends of mobile games.