33 data points on Apple in 2014

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The technology industry continued to change rapidly in 2014. As a well-deserved star company, Apple demonstrated convincing product, marketing and innovation capabilities in this year, but also had disappointments that made some people sigh.

This year, Apple held two new product launch conferences, released two new mobile phones, two tablets, a One More Thing smartwatch, in addition to Apple Pay, iOS 8, Swift language... This year, iPad sales declined, a large number of nude photos were leaked from iCloud, and Tim Cook announced his coming out...

It was also in this year that Apple's market value reached a new high: based on the current stock price, Apple's market value is about $665 billion, an increase of nearly $200 billion compared to $475 billion at the beginning of this year. This achievement is due to the hot sales of iPhone 6 and iPhone 6 Plus, although people still complain that these two phones are not as good-looking as their predecessors.

Computer World summarized Apple's performance highlights in fiscal year 2014 with 33 data points. These data basically cover all of Apple's products. From these figures, perhaps we can see what Apple will look like in 2015.
iOS and OS X

1. In fiscal year 2014, Apple sold 243 million iOS devices and 19 million Mac computers, the highest sales volume in Apple's history.

2. OS X system traffic is 41%, and OS X Yosemite's adoption rate has surpassed Windows 8.

3. 63% of iOS devices are already equipped with iOS 8.

4. Tim Cook said in a recent financial conference call that there are currently about 10 million registered Apple developers worldwide.
Mac

5. In 2014, Mac sales climbed 9.3% as the PC market continued to shrink.

6. Apple has increased its market share in 33 of the past 34 quarters.

7. In China, Mac sales climbed 54% over last year.

8. Apple is now one of the top five PC manufacturers in the world.
Enterprise Market

9. In the enterprise market, Apple accounts for 69% of activated mobile devices and 88% of enterprise app users.

10. 98% of Fortune 500 companies and 93% of the world's top five companies are using iOS devices.

11. During Thanksgiving and Black Friday in the United States, iOS devices accounted for 22% of total sales, while Android devices accounted for 6%.

12. 9/10 US companies “officially support” Apple products – iPhone (91%), iPad (89%), Mac (60%).
iPhone

13. As of September, iPhone sales in fiscal 2014 were 169.22 million units, up 12% from 150.226 million in 2013.

14. From October to December 2014, iPhone occupied four of the five best-selling smartphones in the world.

15. The sales ratio of iPhone 6 and iPhone 6 Plus is 3:1.

16. The new iPhone sold 21 million units in its first week of sales. If you stacked them up, they would be 16.5 times taller than Mount Everest.

17. In the UK, 5% of iPhone 6 buyers were previous Android users.

18. Samsung, Apple's biggest competitor, has frequently reported a decline in profits in its mobile division.
iPad

19. iPad sales in fiscal year 2014 were 12.3 million, down from 14.1 million the previous year.

20. In December, 55% of users who plan to buy a tablet intend to choose iPad.

21. Before the release of iPad Air 2, 73% of American consumers were interested in purchasing this device.

22. In September 2014, the iPad generated 79.9% of North American tablet traffic.

23. In the North American education tablet market, iPad accounts for 90% of the market share.

24. Total iPad sales in four years are 237 million.
Serve

25. iTunes has maintained a 10% revenue growth every quarter for seven consecutive years, reaching $18 billion in revenue in 2014.

26. 92% of App Store revenue comes from in-app purchases.

27. Since the App Store went online, more than 85 billion apps have been downloaded, but 23% of them have only been used once.

28. In the mobile payment market, although Android-based solutions dominate, among users who pay for orders of $250 or more, those willing to use Apple Pay are three times those of users of other payment methods.

29. Within 72 hours of Apple Pay’s launch, more than 1 million credit cards in the United States were activated on the service.
One More Thing

30. 100%. Trip Chowdhry, an analyst at Global Equities Research, predicts: "Every iPhone user will be an Apple Watch user."
other

31. Apple has 437 retail stores around the world, which receive a total of 1 million visitors per day.

32. 70% of Apple employees are male and 30% are female. 7% of Apple employees are black, 11% are Hispanic, and 15% are Asian.

33. 3.3 million iOS users listened to the U2 album provided by Apple for free.