K12 education industry promotion and drainage plan

1 Project Background

Promotional activities: 0 yuan trial class, free materials, lucky draw, low-price group purchase

④Word selection direction

Based on the traffic mining of SEO tools such as 5118, find out the core search words related to the business and expand the keywords

According to the Baidu Index demand map, find out the core search words related to the business and expand the keywords

Use Baidu Keyword Planner and other keyword expansion tools to find business-related words for keyword expansion

⑤Account structure

It is recommended to restructure the account by region/business + part of speech, link different businesses to different landing pages, and design different landing pages for different businesses. The segmentation of promotional business helps us manage accounts and improve targeting and relevance.

① Copywriting direction

Port preference: Set port preference creatives, especially mobile creatives. It is recommended to have at least 2 mobile preference creatives to make the display more targeted.

Writing points: FAB rule, describe product features and advantages well. In addition, the most important point is to find the user pain points and give corresponding benefit points for the pain points. Products exist to help users solve problems. To do marketing, you have to find the user pain points and take drastic measures.

Copywriting direction:

Brand: 15 years of focus on English training, 50 direct-sale centers, serving more than 20,000 students

Cost: Free trial class, free learning package

Teachers: Small classes with pure foreign teachers and authentic accents

②Material points

The pictures suggest using learning scenarios, and the copywriting reinforces the learning effect and promotional activities;

③ Landing page design

Design logic:

The picture uses the classroom scene to make users feel more involved.

Use event information: Get a free trial class to attract users to fill out the form and convert; countdown 3 days to make users feel more urgent and generate the urge to convert immediately

Highlight the course features, foreign teacher teaching advantages and other user pain points and solve them to win user trust.

Each time a pain point is solved, a conversion entrance should be attached. The conversion button copy should be related to the module theme, such as free materials - get them now, free trial courses - click to try

The above is the children's English training industry

Author: Aiqi SEM

Source: Aichi SEM (CMOcollege)