Only 3% of Chinese mobile game developers are profitable? Learn how to make money from mobile game tycoons

Mobile games experienced a round of wild growth in 2014, and were dubbed by people in the industry as "the first year of mobile ARPG", "the first year of mobile game going overseas", "the first year of mobile game design", etc. According to the "2014 China Game Industry Report", the actual sales revenue of China's mobile game market in 2014 reached 27.49 billion yuan, more than doubled compared with 2013. However, behind the rapid development of the market, it was revealed that only 3% of Chinese mobile game developers achieved profitability. The comparison of the two data is very surprising. Why is only 3% of the mobile game development group profitable? What secrets are hidden behind the current situation of ice and fire? What are the secret killers of those popular "*** games"?

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In 2014, there were more than 5,000 mobile game development teams in China, and more than 10,000 mobile games were developed in one year. The small but fine model has become the characteristic of mobile game development teams. For example, the popular "Dota Legend" in the market was created by a team of less than 20 people in six months. Newzoo pointed out in its 2014 industry analysis report that the mobile game industry will usher in a golden age in 2015. Can the small and medium-sized development teams continue the miracle and become the main force of development in 2015?

From a large number of industry data reports and many mobile game developers, we know that for a game to be successful, it will involve three important links: early game project establishment, mid-term research and development, and late market promotion. Therefore, the choice of game engine, the game development tools used, and whether the workflow is smooth are the key factors in the success of mobile game development.

How do mobile gaming giants make profits?

"Dota Legend", "My Name is MT", "Fishing Master", "League of Goddesses" and other popular mobile games have many common advantages: they are very fast from production to launch, timely seizing the golden period of product promotion; they meet the cross-platform needs of multi-hardware players and maximize the development of potential users; they have excellent graphics and stable updates...

In early January 2015, the Mobile Game Industry Annual Summit (MGAS) was held in Xiamen, and many high-quality mobile games won the Golden Plume Award. Fang Shien, senior vice president of Youzu Interactive, Xing Shanhu, CEO of Ledong Excellence, Lin Jiabin, vice president of Feiyu Technology, and other mobile game industry leaders expressed their support and encouragement for the Cocos engine in interviews. Could it be that Cocos is the key to solving their game development problems?

From these mobile game giants, we can understand that the first step to a successful mobile game is to lay a solid foundation. Nowadays, the prevalence of marketing and promotion makes small and medium-sized development teams and independent developers ignore the underlying design of the game. Even if the products launched in a hurry to achieve quick success attract a large number of users, they will eventually lose customers due to user experience issues such as game architecture, lag frequency, and picture quality.

In recent years, due to the crazy involvement of capital in the mobile game market, the industry as a whole has become impetuous. Relying on raping users' smartphones to make huge profits has become a deformed model. A truly profitable game must start with the underlying design of mobile game development. Only by providing users with the best gaming experience can the game be successful.

Unveil the mystery of Cocos!

Why has Cocos won the unanimous praise of a number of mobile game giants? At the same time, why can small and medium-sized teams and even independent developers easily enjoy these services?

It is reported that Cocos is a general term for game development tools, engines and services provided by Chukong Technology. Chukong Technology used it to launch "Fishing Master", which has a monthly turnover of more than 30 million and a total download volume of more than 200 million. "My Name is MT", developed by Ledong Excellence based on the Cocos engine, has become one of the most profitable mobile games in China. "Dota Legend", developed by Shanghai Lilith Technology using the Cocos 2d-x engine, has successfully created a mobile game legend.

There is news that Chukong Technology will integrate its many products, integrate its multiple tools, engines and services into one, and name it "Cocos", and strive to create a practical integrated game development solution, which will be open to all mobile game developers for free.

At the same time, Cocos not only integrates the Cocos 2d-x engine, which currently occupies nearly 70% of the best-selling lists, but also integrates a variety of effective tools such as Cocos Studio and Cocos Code IDE, which can not only greatly improve the work efficiency of developers and optimize the entire workflow of game development, but also greatly reduce the communication and time costs of the game development team. The one-stop service allows all those who dream of game development to be one step closer to success.

The time points to January 29th, let’s unveil the mystery of Cocos together!