Zhengyi Wireless: Using Internet thinking to build AppCan enterprise mobile platform

Now, everyone and every company has begun to get used to enjoying the efficiency and convenience brought by smartphones and mobile applications. Mobile business management is no longer a slogan of "the wolf is coming". Mobile technology and mobile informatization are bringing revolutionary changes and innovations to corporate management and operation models.

At the center of this wave of mobile transformation, mobile technology and application platform providers represented by Zhengyi Wireless AppCan are like rising stars in the IT industry chain. They have cutting-edge concepts and advanced technologies, and more importantly, they do not have the old thinking patterns and ideological burdens of traditional software companies. They can lightly provide mobile technology and services to developers and enterprises.

To this end, let us understand the growth path of Zhengyi Wireless AppCan and what expectations it brings to the market.

Mobile technology gene incubator AppCan is launched

In 1984, the mobile phone, the ancestor of mobile communications, was invented and launched on the market. Mobile phone calls were the only communication need in the 1980s.

Since 1990, with the access of SMS, MMS, operator networks, and especially the development of smart phones, the functions and applications of mobile phones have become richer. At this time, Wang Guochun, the founder of Zhengyi Wireless AppCan, who started out as a mobile phone software designer, keenly sensed that the software platform supporting the operation of smart phone functions would have a very broad market in the future.

At that time, the competition between the smartphone systems mainly based on Symbian and Windows Mobile and the emerging smart systems represented by IOS and Android was very strong, and MTK and JAVA were also popular platforms at that time. "Their features are that they can dynamically load applications. It can be said that an application ecosystem was taking shape at that time. In particular, the launch of IOS and Android pushed the mobile phone smart system to a new stage. In particular, in 2009 and 2010, the smartphone system had entered an era of rapid development." Wang Guochun, CEO of Zhengyi Wireless, recalled.

While everyone's attention was attracted by IOS and Andriod, the question that Wang Guochun thought about was: How to use these two platforms interactively? For example, although JAVA can play a certain cross-platform role, IOS's support for JAVA is very weak, so using JAVA to achieve cross-platform support is actually very weak.

However, the release of 3G licenses is a booster for the integration of mobile applications and the Internet. Wang Guochun saw that it was impossible for so many intelligent operating platforms to support all machines at the same time. With his in-depth understanding of mobile operating systems and years of experience in mobile browser engine development, Wang Guochun founded Zhengyi Wireless (www.3g2win.com) in Beijing Zhongguancun at the end of 2009 and began to develop a cross-platform mobile application development system.

By the second half of 2010, the prototype of this cross-platform mobile application development system was ready, providing B2D cross-platform mobile application development tools for individuals and various organizational team developers, helping mobile developers lower the threshold of App development, develop mobile applications efficiently and quickly, and also provide a series of value-added services. This tool was officially named AppCan in 2011.

Internet thinking open operation AppCan.cn

In 2011, there were no decent mobile application development tools in China, and the foreign open source tool PhoneGap was still not very effective in application, with many problems and defects in application experience.

The initial core technical team members of Zhengyi Wireless AppCan all came from well-known companies such as Microsoft, Google, and ACCESS, and have always been based on the research and development and design of mobile terminals and mobile operating systems. Such a strong technical team ensures that AppCan is the best in China in terms of performance and functional design, and is popular among developers.

"Based on our application development platform, the mobile applications developed can be installed on different mobile phone systems for use, so in fact we have an overlapping relationship with platforms such as IOS and Android. Developers design applications based on our platform that can run on multiple platforms. Cross-platform was the most important feature of AppCan at the time." Wang Guochun said proudly.

In the promotion and operation of AppCan, the Zhengyi Wireless team took the Internet thinking route of lowering the development threshold and investment cost for developers and providing mobile application development tools to the majority of developers for free. "My dream is to help developers develop mobile applications for free." At that time, Wang Guochun's forward-looking approach was considered extremely crazy and unreasonable by industry insiders and investors. However, it was his unique Internet strategic thinking that enabled AppCan to inherit the open and free spirit of the Internet and quickly attracted 200,000 developers on the Internet, and developed nearly 200,000 mobile apps such as Tax Pass, Xinhua Time Express, Lishui, Huashan Lunjian, Fantong.com, etc., and www.appcan.cn became the largest mobile development community and communication platform in China so far.

The benefit of doing so is that not only do people get to know the product better, but AppCan also collects a lot of valuable opinions on optimizing and upgrading product functions and performance. As a preemptive strategy to seize the market, the free method also lays a solid foundation for technical accumulation and good word-of-mouth communication in the subsequent enterprise mobile market.

Market opportunities to develop enterprise mobile information market

The most fundamental core of Internet thinking is that the company's products will be user-centric, respect users, communicate and interact with users at a high frequency, and grow with users. In the early stage, Zhengyi Wireless promoted AppCan using the Internet model, which accumulated a large amount of developer resources and continuously optimized and upgraded product strategies for Zhengyi Wireless.

However, the business model of the developer line is always a long-term and strategic layout, and it is impossible to achieve the growth of commercial profit value in the short term. In Wang Guochun's view, with the rapid development of cloud computing, big data, and mobile Internet, the management and business models of enterprises will also move from the information age to mobile information age. Mobile management will set off a round of innovative changes in the IT industry, and this is a rare development opportunity for Zhengyi Wireless.

Since the second half of 2012, Zhengyi Wireless has officially launched AppCan MEAP, a standardized enterprise mobile application platform for the future. The timing is perfect and the business model can be well borrowed from the original information model. This AppCan integrated enterprise mobile platform can help enterprises plan and layout the overall mobile strategy, and solve a series of problems faced by enterprises in mobile application development, management, operation and maintenance, security, etc. in one stop. "Our earliest major customers, such as China Eastern Airlines, Guangdong Foreign Transportation, Sinochem Group, etc., all actively came to us through AppCan's popularity among developers and good word-of-mouth communication." Wang Guochun said.

Where there is a market, there is competition. By 2013, the entire IT industry was talking about mobility, and all large and medium-sized enterprises were also salivating over it. There were IBM's worklight, SAP's SUP, UFIDA's UAP mobile platform, etc. Faced with the strong entry of large manufacturers and enterprises, as a small and medium-sized technology company, Zhengyi Wireless still insisted on taking a technology and product-oriented route, and built a standardized third-party independent enterprise mobile application platform. Such enterprises have stronger execution and error correction capabilities, better service awareness, and can continuously innovate to cope with changes in the industry.

"We are a software technology company with Internet genes. Our product development is refined and upgraded through continuous verification by hundreds of thousands of developers, and when we serve our customers, we are a mobile professional company that best meets market demands." Facing competitors, Wang Guochun expressed great confidence in AppCan.

Standardized mobile platform helps enterprises truly reduce operating costs

In China, the information construction of enterprises is complicated. Different business needs will choose different suppliers. For example, the implementation of a mobile information strategy has resulted in a huge supply chain of various mobile application developers, mobile platform technology providers, mobile security providers, terminal manufacturers, enterprise mobile application stores, etc., which makes it more difficult for enterprises to manage suppliers, makes system operation and maintenance management more complicated, and has inconsistent technical standards, gradually generating a series of security risks and management risks, until the enterprise is "kidnapped" by the supplier or is forced to start over.

The new generation of standardized mobile platform ideas can help enterprises plan and deploy in advance, and deal with unexpected emergencies or business expansion needs in advance. This can not only greatly help the enterprise IT department reduce a lot of costs, but also facilitate the iterative update of the enterprise's subsequent management needs, unlimited expansion of functions, and flexible operation and maintenance. "The establishment of an enterprise's mobile standardization system can serve as a barrier between the mobile implementers and traditional system providers, and at the same time take back the enterprise's control over informatization, so that it can truly be served rather than controlled." said Wang Guochun of Zhengyi Wireless.

Although the implementation strategies of mobile informatization of different enterprises may vary, the overall idea is roughly the same. The "standardized mobile platform strategy" advocated by Wang Guochun is the product needs and experience summarized in the process of continuous interaction and communication with developers and enterprise implementation and deployment. What Zhengyi Wireless really does is the AppCan MEAP enterprise mobile application support platform. This standardized platform is similar to the standardized basic support such as database and storage of internal enterprise applications.

These large and medium-sized enterprises with platform needs are the target customers of Zhengyi Wireless's AppCan MEAP platform solution. The enterprise mobility market is a blue ocean market with a clear business model for Zhengyi Wireless.

Four advantages of AppCan MEAP standardized mobile application development platform

As the basic support for the enterprise mobile strategy, the enterprise mobile platform still forms corresponding unified standards from the four levels of development, security, management and integration to regulate the enterprise's mobile information construction.

1. Unified mobile development standards

The standardization of mobile application development is the foundation of enterprise mobility management. A mobile application of an enterprise may involve the support services of developers of multiple systems. Therefore, a unified and standardized mobile application development language, cross-platform support, standardized plug-in extension interface, etc. will surely reduce the various communication costs of enterprises in the process of mobile implementation and realize cross-platform code reuse and developer reuse.

At present, there are three types of App development models: web app, Native app and Hybrid app. The Hybrid app hybrid development model integrates HTML5 technology. It has become the first choice for enterprise mobile development because it has the advantages of good user interaction experience of Native app and cross-platform development advantages of web app.

2. Unified mobile management standards

In establishing mobile application management standards, the process must be controllable and the cost quantifiable in terms of enterprise mobile application version management, application operation and maintenance control, message push, report statistics, etc. Standardization can also facilitate enterprises to freely realize the replacement of suppliers at any time.

3. Strict mobile security standards

Due to the anytime, anywhere nature of mobile devices, higher-level information security standards are required for enterprise-level mobile applications in order to fully address the security risks brought about by BYOD.

A complete and standardized mobile security strategy is spread across the MAM platform and the backend service integration system to form an overall security system that provides services to mobile terminals while ensuring sufficient security. Specifically, it must take into account standards at three levels: terminal security, transmission security, and service security.

4. Open system integration standards

The speed of informatization iteration and update can be described as rapid. From a long-term perspective, the standards provided by a standardized mobile platform should be open, universal, and comprehensive, rather than proprietary and closed. It can quickly complete the business integration with various system providers, aggregate services with different protocol standards from different service providers, and provide data protection for mobile informatization.

In short, choosing a platform that can lead the business to be as stable as a rock is actually choosing a reliable partner to help the enterprise develop innovation. Therefore, the enterprise's deployment of mobile strategy is in line with the trend of information development, and the standardized mobile platform is the key for the enterprise to outperform the trend and the market.

This may also be the reason why many well-known domestic companies such as China Eastern Airlines, State Grid, China Mobile, State Administration of Taxation, Sinochem Group, Xinhua News Agency, etc. choose Zhengyi Wireless and AppCan MEAP. In the process of helping enterprises move from traditional informatization to mobile informatization, Zhengyi Wireless has no burden and can go into battle lightly, directly communicate with enterprises, solve various problems in the process of enterprise mobility, and provide enterprises with effective mobile strategic deployment planning opinions, thereby ultimately helping enterprises improve ROI return on investment, business operation efficiency and core competitiveness.