One sentence review: Apple, you are going to heaven! In order to increase iPhone sales in Apple Store retail stores, Apple is preparing to launch a new project. According to sources, Apple will soon launch a new second-hand mobile phone recycling project and begin to accept non-Apple mobile phones for recycling, especially Android devices. When users hand in second-hand Android phones to Apple Store, they can get gift cards, which can be used as cash when purchasing iPhones. To attract Android users, Apple will use the same system as the second-hand iPhone recycling program, where Apple Store retail employees give valuations based on the appearance and functional condition of the phone. The new program will be implemented in the next few weeks, and retail employees will begin training later this week. Apple employees can export the address books on competitors' smartphones and help customers transfer the data to newly purchased iPhones. However, other data migration work needs to be done by users themselves.
Apple launched its second-hand iPhone recycling program in mid-2013, when old iPhones could be exchanged for gift cards that could be used to buy iPhone 5, iPhone 5s and iPhone 5c. A few years later, the program quickly took off in Canada, Europe and Australia. The second-hand iPhone exchange gift card activity also led to a number of consecutive quarters of iPhone sales growth. Last summer, Apple launched a similar program for iPads. Although Apple's iPhone recycling program is convenient, its prices are lower than those of similar programs from Apple's competitors. Amazon's used smartphone recycling program supports a variety of different smartphones and electronic devices. |
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