How to monetize private domain traffic?
|
As early as April 2019, at the main venue of the China International Retail Innovation Conference, Tencent Vice President Lin Jinghua faced thousands of retail industry practitioners on site to discuss the trend of dissolving the boundaries between people, goods and places driven by user digitalization, as well as the new .com 2.0 business model that will help the retail industry achieve substantial growth in digital transformation. Among them, digital users are used to promote the integration of people, goods and places from separation; The digitization of user assets makes omni-channel digital operations possible. It is a new business model that conforms to .com 2.0. Platform e-commerce uses goods as a link, focusing more on hot items and promotions; online customer flow is becoming clearer, but offline customer flow is fragmented Mobile social networking directly links users with touchpoints, and at the same time, it provides more touchpoints and social fission properties around the WeChat ecosystem, integrating people, goods, and markets, online and offline How is the link between enterprises and consumers formed?2. Employee perspective: Mini Program - Poster entrance; required poster - select enterprise WeChat QR code generation - forward and share, easy to operate, not affected by low willingness of shopping guides and inconvenient operation 3. User perspective: Use copywriting and posters to guide users to add assistants and obtain discounts. It is intuitive, convenient, and easy to communicate. You can find your own dedicated service consultant at any time. " Private Domain Traffic " Conversion and Monetization Link
Second: Product scene Third: Service scenario Fourth: Marketing strategy scenario It is not through WeChat Mall that many business needs are met, such as: clearing inventory or responding quickly to goods... Need to focus on traffic operations? Commercial traffic monetization? Product side - the problem that needs to be solved: What to sell? Product planning for the mall? What is the difference between the main products sold in the mall and those sold offline? Operational side - Problems that need to be solved: Can operational strategies solve the conversion rate problem? The page layout of the mall? What are the daily marketing activities of the mall? How to carry out regular activities such as fission/group buying, etc.? How does the mall integrate with offline marketing scenarios? When will shopping guides receive training? What to train? Author: Xu Zixu Source: Zixushuosiyu |
<<: When will Shanghai express delivery resume in 2022? Can I send things to Shanghai now?
>>: Baidu searched for 18 details of ocpc
Recommend
How to acquire customers through low-cost fission? Share 7 techniques
Since 2017, online traffic has become more and mo...
Dino Emotion "2021 Emotional Private Training" video tutorial
Dino Emotion "2020 Emotional Private Trainin...
Foreign media comprehensive interpretation: iOS 9 everything we must know
[[141369]] Do you still have unanswered questions...
GAC New Energy creates a technology show at the Beijing Auto Show, and debuts the world's first two-speed dual-motor "four-in-one" integrated electric drive
On September 26, the 2020 (16th) Beijing Internat...
Rivian Financial Report: Revenue in Q1 and Q4 of 2021 Fiscal Year was US$54 million, and net loss widened year-on-year
Electric vehicle startup Rivian released its firs...
Dive into the implementation details of Messenger
In the past month and a half, I have been busy wi...
The number of followers increased by 140,000 in 12 hours. How to carry out the fission screen-sweeping activity?
WeChat is a container with a very obvious "c...
Application of Image Technology in Live Broadcasting (Part 2) - Image Recognition
In "Application of Image Technology in Live ...
Following the law of survival of the fittest, iPad mini may become history
This year's WWDC (Apple Worldwide Developers ...
Weekly SEM introductory course
Chapter 1: Introduction to SEM account opening an...
What to do if your child doesn’t like to study? Confucius has already thought of it for you!
Mixed Knowledge Specially designed to cure confus...
College entrance examination support mini program, college entrance examination big data mini program!
Introduction to College Entrance Examination [WeC...
What should I do if Baidu bidding does not result in conversion but only consumption?
1. The quality of Baidu’s bidding account. The qu...
The appointment was made so quickly! Who created the WeChat group for Jack Ma and Trump?
Today, I was eating noodles in a restaurant when ...