How to monetize private domain traffic?

How to monetize private domain traffic?

As early as April 2019, at the main venue of the China International Retail Innovation Conference, Tencent Vice President Lin Jinghua faced thousands of retail industry practitioners on site to discuss the trend of dissolving the boundaries between people, goods and places driven by user digitalization, as well as the new .com 2.0 business model that will help the retail industry achieve substantial growth in digital transformation.

Among them, digital users are used to promote the integration of people, goods and places from separation;

The digitization of user assets makes omni-channel digital operations possible. It is a new business model that conforms to .com 2.0.

From the above figure, we can see that physical stores focus on the "venue", pay more attention to the flow of people in the store and the efficiency of floor space, and the offline customer flow is single and visible.

Platform e-commerce uses goods as a link, focusing more on hot items and promotions; online customer flow is becoming clearer, but offline customer flow is fragmented

Mobile social networking directly links users with touchpoints, and at the same time, it provides more touchpoints and social fission properties around the WeChat ecosystem, integrating people, goods, and markets, online and offline

How is the link between enterprises and consumers formed?

Answer: Use WeChat for Business to create smart links in the retail industry
×××
Question: How does WeChat for Business connect with customers?
We present it from three perspectives: This picture comes from Weisheng Enterprise Micro Butler (click to view) 1. Management perspective: The service quality of the front end is highly digitized and clearly visible. When creating posters or exclusive posters, choose Youzan Micro Mall as the poster entrance; but why choose Youzan?

2. Employee perspective: Mini Program - Poster entrance; required poster - select enterprise WeChat QR code generation - forward and share, easy to operate, not affected by low willingness of shopping guides and inconvenient operation

3. User perspective: Use copywriting and posters to guide users to add assistants and obtain discounts. It is intuitive, convenient, and easy to communicate. You can find your own dedicated service consultant at any time.

" Private Domain Traffic " Conversion and Monetization Link

After understanding the background of private domain traffic monetization and the tools needed, let’s talk about the link of private domain traffic monetization:

The core positioning of WeChat Mall:
Supplement of offline sales scenarios
This relationship must be clear, otherwise the operator will be hurt during the monetization process!
What is the supplement of the scene? First: Time scene

Second: Product scene

Third: Service scenario

Fourth: Marketing strategy scenario

It is not through WeChat Mall that many business needs are met, such as: clearing inventory or responding quickly to goods...

There are three core elements that need to be considered when realizing the monetization of a mall:
Traffic side - the problem needs to be solved: where does the traffic come from?

How to divert public domain traffic and then settle it in the private domain? What is the entrance traffic of the mini program mall?

Need to focus on traffic operations?

Commercial traffic monetization?

Product side - the problem that needs to be solved: What to sell?

Product planning for the mall?

What is the difference between the main products sold in the mall and those sold offline?

Operational side - Problems that need to be solved: Can operational strategies solve the conversion rate problem?

The page layout of the mall?

What are the daily marketing activities of the mall? How to carry out regular activities such as fission/group buying, etc.?

How does the mall integrate with offline marketing scenarios? When will shopping guides receive training? What to train?

To sum up, it is actually not that easy to monetize!

Author: Xu Zixu

Source: Zixushuosiyu

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