How to monetize private domain traffic?
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As early as April 2019, at the main venue of the China International Retail Innovation Conference, Tencent Vice President Lin Jinghua faced thousands of retail industry practitioners on site to discuss the trend of dissolving the boundaries between people, goods and places driven by user digitalization, as well as the new .com 2.0 business model that will help the retail industry achieve substantial growth in digital transformation. Among them, digital users are used to promote the integration of people, goods and places from separation; The digitization of user assets makes omni-channel digital operations possible. It is a new business model that conforms to .com 2.0. Platform e-commerce uses goods as a link, focusing more on hot items and promotions; online customer flow is becoming clearer, but offline customer flow is fragmented Mobile social networking directly links users with touchpoints, and at the same time, it provides more touchpoints and social fission properties around the WeChat ecosystem, integrating people, goods, and markets, online and offline How is the link between enterprises and consumers formed?2. Employee perspective: Mini Program - Poster entrance; required poster - select enterprise WeChat QR code generation - forward and share, easy to operate, not affected by low willingness of shopping guides and inconvenient operation 3. User perspective: Use copywriting and posters to guide users to add assistants and obtain discounts. It is intuitive, convenient, and easy to communicate. You can find your own dedicated service consultant at any time. " Private Domain Traffic " Conversion and Monetization Link
Second: Product scene Third: Service scenario Fourth: Marketing strategy scenario It is not through WeChat Mall that many business needs are met, such as: clearing inventory or responding quickly to goods... Need to focus on traffic operations? Commercial traffic monetization? Product side - the problem that needs to be solved: What to sell? Product planning for the mall? What is the difference between the main products sold in the mall and those sold offline? Operational side - Problems that need to be solved: Can operational strategies solve the conversion rate problem? The page layout of the mall? What are the daily marketing activities of the mall? How to carry out regular activities such as fission/group buying, etc.? How does the mall integrate with offline marketing scenarios? When will shopping guides receive training? What to train? Author: Xu Zixu Source: Zixushuosiyu |
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