"Psychological Crime 2" becomes a booster for LeTV Video, driving the ecological development engine with content

After nearly two years of development, online self-made dramas have entered a period of full-scale explosion from the initial exploration period. At the same time, they have also brought considerable traffic and revenue to major video websites, and online self-made dramas have also provided a large number of new film and television talents for the film and television industry.

In terms of subject matter, online dramas are also different from traditional TV dramas and tend to cater to Internet users. In addition to youth idols, tomb raiders, and fantasy themes, crime and suspense themes are also popular with a large number of fans. Last year, the broadcast of "Psychological Crime" set a record of 530 million views. Since then, the online drama market has also set off a trend of crime and suspense. This year's "Yu Zui", "Forensic Qin Ming", "If a Snail Has Love" and other works have gained good word-of-mouth traffic.

It is understood that the highly anticipated new "Psychological Crime 2" was jointly created by LeTV Video and Phoenix United Pictures, and will be exclusively broadcast on LeTV Video on December 3. At the same time, LeTV Video is also preparing to continue to develop this super IP and bring big movies and other works, which will become a shot in the arm for the LeTV ecosystem.

How powerful is the IP of "Psychological Crime"?

"Psychological Crime" is known as the "king" of criminal investigation suspense web dramas in 2015, and has made Chen Ruoxuan, Wang Longzheng and other leading actors famous. The movie of the same name, starring Berlin Film Emperor Liao Fan and popular young actor Li Yifeng, has been completed recently, and Deng Chao's movie "The Murderer" adapted from the "Psychological Crime" series of novels City Lights has also started filming. People can't help but sigh at the magic of the "Psychological Crime" IP.

Unlike other IPs, "Criminal Mind" is adapted from the detective crime novel of the same name by writer Remy. It has received over 1 billion online clicks, the highest click rate for crime novels in the past decade. It can be said to be a high-quality IP that can stand the test of the market.

After iQiyi was acquired by LeTV Video, what changes will there be for "Psychological Crime 2" which has taken full advantage of the IP dividends?

It is understood that the investment in "Psychological Crime 2" is also better than that in the first season. From the trailer released at today's press conference, we can see that its plot is more tortuous, suspenseful, and the production is more exquisite. In terms of plot and content, the cases in "Psychological Crime 2" are more complicated, the plot involves professional fields, the plot is ups and downs, the protagonist is professional in solving cases, the plot is brain-burning, and it is heavily suspenseful. It starts with psychological analysis to cure modern people's mental illnesses and is full of positive energy of humanistic care.

As one of the producers, Gao Fei, president of LeTV Video, expressed great confidence in "Psychological Crime 2" at the press conference. According to him, "The first season of "Psychological Crime" was the highest-rated mainland drama on Douban in 2015, and it is the pioneer of domestic crime suspense web dramas, with a large number of fans and audiences. As a leader in the self-produced drama industry, LeTV Video naturally cannot miss such a fine work, and has already included the second and third seasons of "Psychological Crime"." Gao Fei confidently said that the second season of "Psychological Crime" is more exciting than the first season, because the second season is more realistic, and the portrayal of human hearts and human nature is more direct and profound.

Remi, the original author of the novel "Psychological Crime", who is a little mysterious because he rarely shows up, said, "From the perspective of the original author, my favorite book is "The Reformation Field", because this book expresses a more grand theme - the relationship between people, and also expresses my wish for people to get along with each other in today's society: be kind to others and forgive each other. The novel "Dark River" is the most special one in the "Psychological Crime" series. Compared with the other novels, "Dark River" is a transitional work with a darker and more depressing style and a lot of action scenes. The second season of "Psychological Crime" is adapted from "The Reformation Field" and "Dark River", so I am looking forward to it."

"Small but great" "Psychological Crime 2" becomes an ecological booster

For LeTV, which is currently at the center of controversy, the arrival of the second season of "Psychological Crime" is like a shot in the arm. As mentioned above, it has taken full advantage of the IP dividend.

Online self-made dramas have always been a battle of small-scale winning over big. 2014-2016 was the period of explosive growth and growth in the domestic online drama industry. As more and more high-quality IPs are discovered, the types of online dramas are increasing; more traditional film and television drama production companies keep pace with the times and are willing to switch from traditional "big and comprehensive" production to "small and beautiful" online drama development; video industry giants have set their sights on the red ocean of online dramas and invested in it to add fuel to the fire. Video websites are also trying to get rid of "blood transfusion" and "support" and move towards "blood production" and "self-sufficiency".

Last year, the five major video sites invested more than 3 billion yuan in self-produced dramas. iQiyi announced that it would invest 10 billion yuan in 2017. Gao Fei, president of LeTV Video, also said that "next year LeTV Video will invest more than 50% of its budget in self-produced content."

In the "letter to all employees" that attracted attention from all walks of life some time ago, Jia Yueting repeatedly emphasized that "LeTV Video plays a vital role in the seven sub-ecosystems. As a core link in "content connects everything", it fully activates the synergistic reaction among various ecosystems." The reason why LeTV Video has become the internal driving force for the development of LeTV's ecosystem is that the core element is content.

As we all know, in the early stages of its development, LeTV purchased copyrights to stockpile a large amount of high-quality film and television content, attracting a large number of users and providing fertile soil for subsequent traffic monetization, membership conversion and hardware sales. Whether it is "Go Princess Go", which was previously known as the "No. 1 online drama", "The Legend of Miyue", which was the "most popular drama of the decade", or "Psychological Crime 2", which became popular before it was aired, they are all manifestations of LeTV Video's development and derivation of high-quality IP content.

In difficult times, LeTV still chooses to invest heavily in content, which also means that LeTV Video's content ecosystem will further play the role of an engine, driving the entire LeTV ecosystem to start a new round of competition.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.