The entrance is here, where are the good H5 games?

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With the development of mobile games, Html5 games have gradually come into people's attention. The 4th Html5 iWeb Summit held in Beijing on August 8 attracted countless people's attention.

Html is the main language that constitutes web documents. Html files are descriptive texts composed of Html commands. Html commands can describe text, graphics, animations, sounds, tables, links, etc. In a word, it is a web page. Html5 is the fifth generation of Html language.

So to put it simply, "Html5 games" are actually mobile web games: there is no need to download apps, you can play games directly on the web page.

In 2009, as a lightweight web game, Happy Farm quickly became popular in China with the help of major social networking sites such as Kaixin.com. Subsequently, Tencent's QQ Space also developed similar games, and a popular saying among netizens was "Did you steal vegetables today?" However, after a period of popularity, Happy Farm was quickly forgotten.

In the H5 field, as early as 2010, the then Apple CEO Steve Jobs said that "no one wants to use Flash, and the world has entered the H5 era."

Last year, mini-games such as "Everyone's Searching for Jaycee Chan", "Surround the Crazy Cat", and "See How Colorful You Are" were once popular on major mobile social software.

Take "Surround the Nervous Cat" as an example. The game was developed in just one and a half days by a team of two people, one artist and one programmer. Within 48 hours of the game's launch, the number of players quickly exceeded 2.41 million. The game has been visited more than 100 million times in three days.

It is not difficult to find from the data that short R&D cycle and large traffic in a short period of time are its biggest characteristics, and the entire H5 game market ushered in rapid growth in 2015.

Many giants have laid out their plans for the entrance

H5 and browser have always been a group of words that are bundled together, because browsers have always been considered a major entrance to Html5 applications, because mobile browsers can not only influence the traffic of various portals and search engines through the homepage and navigation, but also integrate various applications.

But H5 is not the same as traditional browsers. Although the programming languages ​​are still Html, t, and CSS, the distribution method is by no means as simple as traditional websites. The entrance to H5 applications is rarely to start the browser and enter the URL. It can be an icon on the mobile phone desktop, or from an app, such as WeChat Moments, as well as search engines, application markets, advertising alliances, etc. Its entrance is everywhere.

It has more entrances than native apps, and major Internet giants have also made their presence felt here.

Baidu has long ago introduced the concept of "light applications", which are essentially H5, and has launched various technical open interfaces for developers and enterprises. At the same time, Baidu provides traffic diversion for these enterprises and users through Baidu Browser and Baidu Search, encouraging users to maintain their original search habits, and launched direct numbers to serve enterprises.

UC Browser also places great emphasis on the opening of H5. Currently, the monthly active users of UC Web Application Center have exceeded 60 million, and it has collected more than tens of thousands of lightweight applications in 20 categories. Moreover, more than 90% of domestic application developers will promote their lightweight applications through UC Web Application Center.

Among the five major changes in the mobile game market in 2015 summarized by Tencent, H5 is the most popular. Tencent has been showing goodwill to H5. In QQ Space, there is already a game portal called "Wanba". According to data, the turnover of H5 games in QQ Space has exceeded one million. Recently, with the launch of the 6.0 version of the mobile QQ browser, the first-level portal "Popular Web Games" for Html5 games was officially opened. The first batch of games launched included 14 games such as "Route 6" and "Hunter Blade 2".

At the same time, Taobao Mobile has also fully introduced H5 games. Taobao Mobile has cooperated with the H5 game platform Huowu Games to attract game developers to participate in the form of game development competitions to complete the development of original games for the store.

In addition to Internet companies, H5 games have also attracted the attention of capital.

H5 games are favored by capital

After "Surround the Nervous Cat" became popular on WeChat Moments, the H5 market began to become active. "Foolish Old Man Moves Mountains" created a monthly turnover of 1.8 million, attracting more and more capital to pay attention to H5 games.

Egret Engine, an open source cross-platform mobile game development engine, received US$10 million in Series A funding from Shunwei Capital at the end of 2014.

In July this year, H5 game developer Shanshuidi received 20 million in Pre-A round of financing. Its representative works include the H5 game "Bird Lover".

Chongqing Huoyuan Bujia, a developer of H5 mobile games and interactive entertainment, received millions of RMB in seed and angel round financing from Geekbang Venture Fund in July 2014, and RMB 10 million in A round financing in July 2015.

In June 2015, Shengyou Network, an interactive entertainment company focusing on social H5 games, received tens of millions of RMB in seed angel round financing from Northern Light Venture Capital.

When H5 games are favored by investors, does it mean that the spring of H5 games has arrived?

Has the spring of H5 arrived?

Compared with traditional apps, H5 games can be described as "viral" in social circles. A set of data can illustrate this: in 2013, among the small games that became popular in WeChat Moments, apart from a few games produced by Tencent itself, there was only "Crazy Guess the Picture", which had a peak of 300,000 daily users in the week when it became popular; in 2014, in July and August alone, "Looking for Jaycee Chan" was played 60 million times in 2 days; "Looking at How Colorful You Are" had 30 million users in 2 days after its launch, and "Surrounding the Crazy Cat" created a miracle of 5 million users and 100 million visits in 3 days.

Playing directly on the web page and capturing fragmented time is the key to the success of H5 games. However, fragmented time, randomness and brevity also make H5 games lack lasting appeal and their popularity is also very short.

The life cycle of mobile games and web games is short, and in comparison, the life cycle of H5 is even shorter than them. For example, the game "Surround the Crazy Cat" was popular in WeChat Moments for only three days. H5 games are eliminated too quickly, and how to retain users is the root of the problem.

Looking at the domestic mobile game market, the problem of "plagiarism" is quite serious, and it is even more so in H5 games.

Because H5 games are lightweight and easy to make, they are also subject to serious plagiarism. For example, after the game "Surround the Nervous Cat" became popular, many users played pirated versions, or the game stole traffic by changing the domain name. In some cases, the idea was directly stolen and replaced with a new theme, such as the imitation game "Surround the Husky".

Currently, all H5 games on the market are small casual games. Social communication is the reason for their popularity. At present, more and more mobile browsers, app stores and super apps have realized the function of importing users, but where are the good H5 games that can compete with native mobile games?