The Redmi Note, which has lost its credibility, is facing a wave of returns. Is Xiaomi's once-popularity going to decline?

Jack Ma once said that the most important thing for an entrepreneur, and also your greatest wealth, is your integrity. Now, Xiaomi Technology, a Chinese startup giant, has become the focus of public opinion because of its credit problems, being accused of false advertising, deceiving consumers, and secretly changing the content of its promotions.

On August 13, Xiaomi held a new product launch conference and launched the 1,000 yuan flagship Redmi Note 2. The Redmi series has always been Xiaomi's best-selling product, and the sales of tens of millions have also made Redmi occupy a relatively important position in the hearts of consumers. At the same time, Lei Jun promised at the launch conference not to engage in futures and to sell spot products, which received unanimous praise. 800,000 Redmi Note 2s were sold out within 12 hours. However, the apparent prosperity did not last long, and it was followed by crises such as Xiaomi's screen replacement and false propaganda.

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After getting the real phone, consumers found that the screen and camera of Redmi Note 2 were not as advertised by the official flagship store. Not only the material had changed, but even the 29 yuan accidental insurance had a different term.

Screen replacement door:

According to the information displayed on the official sales website on the 16th, the Redmi Note 2 should use a Sharp/AUO screen, but when consumers actually got it, they found that it used a Tianma screen (Figure 1), and the yellowing phenomenon was serious, which was beyond the acceptance of some consumers. In response, Xiaomi officially issued a statement on the 24th, saying that the 5.5-inch 1080p resolution IPS full-laminated screen of the Redmi Note 2 has multiple suppliers. On the scene of Xiaomi's autumn new product launch on August 13, the demonstration PPT and Xiaomi.com (mi.com) never indicated that the Redmi Note 2 used a Sharp/AUO screen.

Figure 1 (Redmi Note 2 mobile phone test results)

Faced with this move by Xiaomi, many consumers called it hooliganism. After the announcement, the words "Sharp/AUO" and other words have been removed from the promotional pictures on Xiaomi's official website, but some netizens have retained them by taking screenshots before. (Figure 2) At the same time, some netizens uploaded the promotional pages of No.1 Store, Gome, and JD.com at the time, all of which proved that Xiaomi was using Sharp screens in its promotional campaign at the time (Figure 3). In addition, on Suning.com's official website, we found that except for the picture marked with the screen material, which was uploaded on August 24, the other pictures were all dated August 14, which further proved Xiaomi's temporary replacement of the promotional pictures (video address). Xiaomi has not yet responded to the ironclad screenshot evidence.