How Microsoft tricked Apple into becoming lame

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On the evening of October 6th, Beijing time, Microsoft's fall conference was held as scheduled at the Moynihan Station in New York, and Microsoft officially live-broadcasted the entire conference. New Lumia series products, Win10 tablet Surface Pro 4, new generation of wristbands, Xbox, etc. were all on display, and even the killer Surface Book was used.

I thought this grand gathering of martial artists would set off a bloody storm in the Chinese technology circle across the ocean, but the news of the merger of Meituan and Dianping grabbed the headlines early in the morning. But that's not a big deal. After gossiping about the merger, they still have to upgrade to Windows 10. Those computers that have been used for several years will eventually be replaced with Surface. Thinking of this, Microsoft smiled knowingly.

Microsoft has been having a pretty good life recently, with its business going very smoothly: it has made great progress in virtual reality technology, and the Surface Pro3 launched last year was also a huge success, with sales climbing steadily, forcing Apple and Google to lower their standards and imitate it, which was unimaginable at the time.

Haha, you guys have come to this day too. Microsoft took a few puffs of his cigarette, and the past came flooding back to his mind.

Back then, Microsoft was also the dominant technology company. It was invincible, relying on its Office and Windows systems, two money-printing machines, to count money until its hands cramped. Until later, it encountered a god-like opponent named Steve Jobs.

The products he launched were always so fascinating. At the beginning of the new millennium, the Internet bubble burst and personal computers were about to lose their core position in the digital revolution. With iTunes and iPod, Jobs brought the music industry, which was plagued by piracy, from the "Wild West" to the new era of digital revolution. Microsoft also imitated the launch of the Zune player, but it failed miserably because of its lack of innovation in appearance design and functional use.

Later, the portable player market began to shrink, and people began to turn to the production of smartphones, but the iPhone launched by Jobs was still an insurmountable gap. At that time, in order to compete with iOS and Android, Microsoft released the Windows Phone system (of course, it had also released Windows CE and Windows Mobile before), but the partners were not strong enough, and none of the mobile phones produced could break through the siege to compete with Android and iOS. For this reason, Microsoft even acquired the former mobile phone giant Nokia and made its own mobile phones, but it still could not reverse the decline.

Between mobile phones and computers, Steve Jobs launched the iPad, and all kinds of tablets popped up like mushrooms after rain. People used tablets to enjoy the fun of audio and video, Internet access and games. Most people began to accept the use of this device and no one thought there was anything wrong with it. Since Apple has launched a mobile tablet device, why don’t I also design a tablet with a mobile system? Microsoft thought that if it could produce such a device, it would definitely beat the iPad in seconds. So Microsoft did it, and then it had its own Surface RT. It was about the same size as the 9.7-inch iPad, but it was unexpected that no one was interested in it after it was launched, and a large amount of inventory was piled up, which could not be sold, resulting in a direct loss of US$900 million.

Thinking of this, Microsoft regretted its decision and continued smoking angrily.

Microsoft began to recall the reflection on itself back then: I am a talented and intelligent Microsoft, why do I always fail? I always imitate them and they laugh at me. This is really wrong. I have to lead the next war and can't always be led by them. Why is iPad successful? Good touch experience and rich software ecosystem. Why did Surface RT fail? Lack of ecological support and bad experience. Microsoft kept talking to itself. My rich software ecosystem is on the PC side. Since I can't beat you Apple on the mobile side, can't I just move the battlefield to the PC side? But will Apple follow? It's okay. I made the computer with touch and told it that it is a tablet. When the two tablets are compared, it has a fatal flaw. What flaw? Productivity. iPad is actually an enlarged version of iPod Touch. It is an entertainment device in itself. The software running on iPad is basically the same as the iPhone version. I launched Surface Pro without emphasizing entertainment functions. I only show off my productivity. My tablet is productive, my tablet is productive, and my tablet is productive. I want to show off more important things.

At first, your iPad was 9.7 inches, and my Surface Pro was about the same size, 10.6 inches. See, we are both tablets, I didn't lie to you. Yeah, it seems so. Then I changed: big, big, big. Huh? Why did you become 12 inches? You will make me look even less productive. Yes, I want to kill you in seconds. Don't go too far, at worst I will also become an iPad Pro.

At this year's Apple new product launch, when Cook excitedly took out the iPad Pro, Microsoft thought: This fool has finally been fooled, and it seems that it is closer to victory. Microsoft even demonstrated the office operation for the iPad Pro to show its support and care for Apple. In fact, Microsoft knows in its heart: this is actually useless. How can your few toy software catch up with my rich productivity ecosystem?

Microsoft actually smiled smugly when he thought of this and took a long puff of smoke.

With the release of Apple iPad Pro and Google Pixel C tablets, Microsoft has realized that they have been successfully led into a ditch. They are so stupid that they did not start with PCs and thought about how to adapt the productive PC to portability, but they had to be obsessed with achieving productivity on tablets. Now Microsoft has successfully pulled the battlefield back from the mobile side, where Microsoft is not good at and has no advantage, to the PC side. In addition to launching the new surface Pro4, Microsoft now has an "ultimate notebook" - Surface Book. It can be transformed, has good portability, and can adapt to any occasion; it has a long battery life to meet your needs for a whole day; it has powerful performance and is even equipped with a discrete graphics card. In addition, the Surface Pro4 is 50% faster than the MacBook Air, and the Surface Book is 2 times faster than the Apple MacBook Pro.

While you are still thinking about how to compete with me using iPad Pro and Pixel C, I have already destroyed your PC nest. Let’s see how you can still compete with me, huh!

Microsoft took his last puff, extinguished the cigarette and said viciously.