What are the chances of Facebook succeeding in challenging Google?

Facebook announced the launch of a new universal search service, and executives announced that the number of searches per day has reached 1.5 billion. The media said that Zuckerberg's previous statement that he would challenge Google Search was not a joke.

Facebook's own search engine looks like an in-site search tool, but the platform has 1.4 billion users worldwide, and with the aggregation of content from many news media, Facebook's in-site search has evolved into a powerful and information-rich search engine that is enough to compete with Google.

According to the American news website "Huffington Post", Facebook released a new search engine "Universal Search" on Thursday. Any non-restricted private content posted by users on the social network can be searched, and the total number of searchable posts is as high as 2 trillion.

In an official blog post on Thursday, Tom Stocky, Facebook's vice president of search, said that when major events happen in the real world, people tend to search on Facebook to see how their relatives and friends react to the events.

Stock said that Facebook has made major upgrades to its search engine, and in addition to friends and family, users can also understand how other netizens on the platform react to an event.

Stock also revealed that Facebook users conduct 1.5 billion searches every day, and this number will continue to grow.

Just as Google search engine crawls and indexes websites and web pages from all over the world, Facebook's search function is also very important. It can find information related to a certain user from the massive amount of information on the platform, thus preventing users from being overwhelmed by social information.

Compared with other social networking platforms such as Twitter, Instagram, and Snapchat, Facebook's biggest advantage is its large number of users around the world and rich information. However, the biggest challenge facing Facebook is to provide more valuable information to specific users.

Previously, Facebook launched a tool called "Signal" for journalists, hoping that journalists can get important news clues on the Facebook platform. In terms of news revelations and news discussions, Facebook hopes to catch up with Twitter.

US media pointed out that Facebook's expansion in search business will pose a threat to Google. Last year, Facebook CEO Mark Zuckerberg told investors that he would compete head-on with Google in the search engine field. Now it seems that Zuckerberg was not joking.

In the context of mobile Internet, Google's traditional web search service is declining, and users still need to click on web pages one by one to search for information, which is inefficient. However, Facebook is very clear about the interests and preferences of each user and can provide more personalized and efficient search results.

For example, Stock said that Facebook's search scope includes content posted by friends, news media content customized by users, and information posted by users who are not followed.

Facebook is becoming a huge threat to Google. Previously, in the field of online video, Facebook announced that the daily playback volume has exceeded 4 billion times, which is comparable to YouTube owned by Google. If Facebook's search engine becomes bigger, it will undoubtedly eat into Google's search advertising revenue.