Three revelations from Obama wearing wearable devices

As early as 2014, US President Obama expressed his strong interest in wearable devices to the media, but at that time he did not specify which wearable device he would choose to try. Later, with the continuous increase of wearable devices, including the involvement of Apple, Obama finally chose a product from Fitbit to try. Obama's choice of Fitbit's wearable device brought three insights to the wearable device industry:

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1. The power of focus: Although Obama is the president, he is also an ordinary consumer. The wearable device he purchased is not a defense device, nor an office device, but a daily product for his personal life. Therefore, his purchase behavior is naturally a consumption decision of an ordinary consumer. In mass consumption decisions, especially in the current environment of excessive information, the mental space of consumers has become smaller and smaller than in the past. Under such circumstances, our cognition of some emerging fields is greatly affected by external communication, including the influence of advertising.

As a company focusing on the field of wearable fitness, Fitbit has always focused on the concept of sports and health tracking in its brand promotion in the market, and this focused promotion behavior is very easy to form and leave an impression in the minds of consumers. This impression in the minds of consumers will have a very important impact on consumers' subsequent consumption decision-making behavior. The direct manifestation is that even US President Obama had a direct impact in the process of choosing to buy wearable devices. Of course, there is another more important factor, that is, the technology accumulated by its products after focusing is more advantageous.

2. Health tracking becomes a rigid demand: As social, economic, living environment and other factors are evolving in the direction of increasing pressure and adverse conditions on humans, it is inevitable that the quality of the human body itself will begin to show a downward trend, or the human body's ability to resist the environment will decline. Especially in the current haze environment, how to improve our own physical fitness through exercise is very critical. It can be said that 10 or 20 years ago, health and exercise tracking was difficult to become a rigid demand, especially in the agricultural society, when human labor was sufficient and physical fitness was relatively high. However, the current human fitness, especially for people in our country, whether from the perspective of work pressure, food safety, or environmental factors, has a relatively large impact on our physical fitness.

Therefore, improving one's physical fitness is very important for people in our country. Some current users have more expectations for wearable devices that are currently at the stage of sports monitoring, hoping to provide more medical-grade functions, but from the perspective of improving the user's own physical fitness, wearable devices with sports monitoring functions are very important. It can be said that medical-grade functions and products are usually used in situations where the physical condition has become abnormal, but how to improve the user's physical quality through exercise may be more important than timely detection of diseases. Therefore, Obama's wearing also gave us an important revelation, that is, sports and health tracking products have become a rigid demand of this era.

3. Data security risks: According to media reports, Obama's team has been trying to turn off the GPS function on Fitbit. This shows us that our life trajectory and behavior, as well as our life and body characteristics can be digitized through wearable devices. It can be said that any of us users are "transparent people" in the world of big data. Especially when the scope of use and user population of wearable devices are becoming more and more extensive, how to ensure the security of our data has become a key issue for wearable devices and an issue that must be faced.

The data security of wearable devices is more complicated than that of current mobile phones or PCs. Its security not only involves the hardware of the product itself, such as chips, batteries, sensors, etc., but also involves the software system, as well as the big data collection and analysis platform. In addition to these factors, it also involves the security of data communication, the security of user data, and the boundaries of developers' openness and mining of collected data. Obama's security team has been trying to turn off Fitbit's GPS function, and the core factor is precisely because of concerns about the data security of wearable devices. This concern is not only the concern of Obama's team, but also the concern of all users, because wearable devices are not PCs or mobile phones that only digitize some tools used, but digitize the body's vital body characteristics and related life and behavior patterns. It can be said that this is "close" privacy, and its security will inevitably make users more concerned.