Don't criticize Baidu, no one is innocent

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Recently, the Baidu selling forum event has become a hot topic. The Baidu black party that used to be hidden in the market has become more and more heated like a long-brewing revolution. Today, I, a editor with a very positive outlook and a very distorted mind, will risk being despised by the editor-in-chief to share with you a different perspective.

First of all, the Baidu incident reminds me of when I was still single. A girl said you were wrong, but she didn’t mean that you were really wrong. She just wanted to say, “Come and comfort me.” Back to Baidu, was it wrong in paid ranking? Was it wrong in the “family bucket” that took over the mobile phone? Was it wrong in the bad product? Or was it wrong in the lack of morality?

Neither.

Looking at the world coldly, the time when one can make a living by relying on sentiment and dreams has passed, and the era when the world can be changed by a few great gods creating unprecedented new things is no longer here.

Let’s not talk about whether Baidu copied someone when it first started to make a search engine. After all, it’s just a search box and no matter how innovative it is, it’s all done in the background. Just looking at the various product lines that Baidu has gradually built up, it’s enough to show that it’s also struggling. The editor believes that it’s obvious that Baidu’s problems are the following:

The mobile era is not the world of Baidu

Baidu started with search business, but mobile search is completely different from the past. Everyone has become lazy and now just waits for push notifications. The biggest function of search is to actively want to obtain knowledge and information. In the mobile era, the amount of information is exploding. There are big news to talk about every day. I can write an essay just by reading the news and writing jokes. This shows that when the amount of information is exploding, individuals can only passively receive information, and this amount of information has basically met the needs. Besides, we are so lazy that we obviously won’t explore the essence more.

For example, when it comes to dating, girls always say that men become lazy when they are in love. This kind of guy actively explores the girl's preferences before the relationship is confirmed, and after the relationship is confirmed, he just lets the girl yell and listens to him, and the words go in one ear and out the other. This is basically why Baidu can never surpass AT.

It's hard to support a family in a big company

Baidu has 50,000 employees. This can be a source of pride or sadness. A large enterprise is like an aircraft carrier. It is painful to leap from one era to another. From web to mobile, the complete transformation is like running from one end of an hourglass to the other. An aircraft carrier that big can either go through slowly or change to a larger hourglass. Either way, it is painful!

Baidu has invested so much energy in the search business. Is it going to give up so easily in the new era? What will the employees do? Obviously, it is impossible for them to stop working for half a year to recharge.

So this drama of selling forums to support the family came about.

If possible, Mr. Li, who has a technical background, would definitely want to play with his feelings and do something interesting. But he can't~

So, what to do?

As a member of the media industry, I still have a strong sense of crisis. In the past, I just compared myself with others, but now I have to worship chat software and various forums. After all, in the era of multi-media, there are countless ways to play with a watch, and anyone can be an enemy. The value of Tieba is there. Zhihu, as a successful case of user information exchange, has raised hundreds of millions of yuan. If I were in his place, I would also think about how much Tieba could surpass if it had a mature business model. If it is done well, this is the first step to rise!

However, Baidu has been met with huge criticism.

In fact, from some perspectives, Baidu is actively trying to develop in a good direction, and stopping external recruitment is an adjustment to the organization. From an unjust perspective, selling Tieba is to tap the value of the product to support more people (what if the one being sold is not the Hemophilia Bar, but the Tieba where veterans are rampant).

In the mobile era, value is gradually being redefined. Baidu cannot cut off its fat and can only be silently slandered. We should not slander Baidu, but the crazy people under the capital frenzy!

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After posting this code, I struggled for a long time. Thanks to my friends who viewed this earlier for their doubts. As a editor with a positive outlook, I just want to shout: Don't shoot, we are one people.

The whole article only explains the rationality of Baidu selling the forum, but does not express whether it is right or wrong. But I believe that most of my friends, like me, are extremely disgusted with Baidu's actions. It's just that in the initial idea of ​​writing this article, Baidu will be involved in Kuaibo.

I personally think that both are products of desire.

It’s just that one “stands among the people” and the other stands on the “opposite side” (the two quotation marks, one expresses other meaning and the other is for emphasis).

It is true that technology itself is not shameful, but people have eight honors and eight shames! Last week, the Qvod incident was brewing. I wanted to share it with you according to the previous ideas, but the voices were so loud that I was afraid you would hit me!

If it weren't for people's use and indulgence of technology, I think Qvod itself wouldn't have become such an influential work.

Baidu's behavior is wrong! So is Qvod. Baidu's behavior is wrong! So is Qvod. Baidu's behavior is wrong! So is Qvod.

I will say important things three times, I hope you understand me!