How to deploy huge amounts of Qianchuan?

How to deploy huge amounts of Qianchuan?

Bytedance Qianchuan is an e-commerce advertising platform under Bytedance, providing merchants and creators with integrated marketing solutions for Douyin e-commerce.

What is the difference between Juliang Qianchuan and the original platform?

Before the launch of Bytedance Qianchuan, DOU+ accounts, Bytedance Luban accounts, and AD accounts supported content heating, product promotion, and Douyin account promotion, respectively.

Now, Bytedance Qianchuan has fully integrated the e-commerce marketing capabilities of DOU+, Bytedance Luban, and AD platforms. You only need to open a Bytedance Qianchuan account to carry out all Douyin store promotion operations.

In addition, Bytedance Qianchuan has also connected the Douyin store, Douyin account and Bytedance Qianchuan account, one store, one account and one Qianchuan. Through one-click account opening and convenient management, an integrated marketing closed loop of "product management-traffic acquisition-transaction completion" is achieved.

What does "One Store, One Number, One Thousand Rivers" mean?

The unique binding relationship between Doudian, Qianchuan and Douyin accounts is established to complete the "Rendianchuan" integrated business operation chain, making management more convenient.

A Doudian store can only open one direct customer huge Qianchuan account

A Doudian can find multiple agents to cooperate with, but each agent can only open one Qianchuan account for each Doudian

If the person and the store are unbound together, the Juliang Qianchuan account and Douyin will be unbound at the same time. Juliang Qianchuan and Doudian are bound together and do not support unbinding.

(One store, one number, one thousand rivers diagram)

Massive Qianchuan account establishment

1. Choose marketing goals and promotion methods

Marketing goals: You can combine your own marketing goals and choose short videos/pictures and texts to attract users to buy products or live broadcasts to attract users to enter the live broadcast room

Promotion method: Rapid promotion is more suitable for novices and the operation is relatively simple; professional promotion is suitable for skilled optimizers.

2. Promotion target setting

Short videos/pictures and texts are mainly used to promote products

Live streaming sales requires selecting the Douyin account to broadcast

3. Delivery settings

Choose the delivery method: "Control Cost Delivery" and "Large Volume Delivery"

Delivery speed: "As fast as possible" and "Evenly"

Set conversion goals: "Product purchase", "Fans increase" and "Likes and comments"

Set a budget: Just set a reasonable budget based on your actual situation.

Setting bidding method: You can refer to the suggested bid, but if you have historical data or know the industry average price, you can also set the bid according to the actual situation.

Delivery date and delivery period: This setting can be set according to your actual situation.

Set up targeted audience.

4. Creative materials

We recommend "programmed creativity" as the first choice. The system will make multiple combinations with the materials we provide, so the probability of increasing the volume is higher.

5. Set up a landing page

In this step, you can add creative tags and creative categories, and finally the "Release Plan"

Author: Houchang College

Source: Houchang College

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