How does Bilibili charge for advertising? B station latest advertising cooperation price

Bilibili Advertising Center/Bilibili Advertising Placement/Bilibili Advertising Price/Bilibili Advertising Discount/Bilibili Advertising Offer

The latest Bilibili advertising prices

We can give priority to time periods, match you with cost-effective advertising resources, formulate integrated media delivery strategies and optimized customized communication plans. At the same time, it also provides comprehensive integrated communication services such as media research, brand planning and advertising creativity, media planning and purchasing, program and film and television drama placement, and Internet integrated marketing.

About Bilibili

Bilibili is now a cultural community and video platform with a high concentration of China's younger generation. The website was created on June 26, 2009 and is affectionately called "B Station" by fans.

In the early days, Bilibili was a video website for creating and sharing ACG (animation, comics, and games) content. After more than ten years of development, Bilibili has built an ecosystem that continuously produces high-quality content around users, creators and content. It has covered more than 7,000 multicultural communities with different interest groups. It has won the first place in the lists of "Generation Z Preferred APP" and "Generation Z Preferred Pan-Entertainment APP" selected by QuestMobile Research Institute and was selected as one of the top 100 most valuable Chinese brands in 2019 in the "BrandZ" report. If you want to know more about Bilibili, please call the consultation hotline: 400-7288-738.

Bilibili advertising

Bilibili advertising formats:

Bilibili’s advertising formats are diverse, including splash screen ads, information flow ads, etc. , and advertising can also be implanted through UP hosts, etc.

Information flow advertising: Bilibili has developed an information flow advertising system suitable for Bilibili. Bilibili's information flow ads will be displayed on Bilibili's mobile terminal in the form of pictures and texts. Ads are charged on a click-by-click basis and a bidding model is implemented. The actual click price is calculated based on the user's actual bid. The PC ads on Bilibili are graphic and text ads. Bilibili’s advertising platform is a programmatic advertising purchasing and delivery platform that supports users to manage their own advertising with flexible rates. Users can instantly control and adjust the advertising based on its effectiveness to obtain a better return on investment.

UP host advertising: Business owners can choose to cooperate with UP hosts who match their products and use their influence on the Bilibili platform to directly reach the fan groups behind them on the one hand, and do in-depth marketing of the brand on the other hand, and achieve the purpose of publicity and advertising exposure through continuous information dissemination and fan accumulation.

Advantages of Bilibili advertising.

Huge number of users: As of Q3 2020, Bilibili's average monthly active users reached 197 million, and exceeded 200 million for the first time in August, three times the number four years ago. Most of these users are under the age of 25. According to China's Internet statistics report, this means that among the more than 300 million young people in China, one in every two is a Bilibili user.

Platform advantages: Bilibili has the highest quality and most intelligent original forces and audience users, who create and choose the content direction of Bilibili, which is the fundamental reason why Bilibili still maintains its youthful vitality. From circle culture to barrage culture, Bilibili's unique and inclusive community atmosphere is an important reason why there is always "soul connection" between users and users, and users and the platform. Bilibili is extremely attractive. Advertisers love young people. UP hosts can create commercial content that users like, and users are willing to pay for what they like.

As an interest park for young people, Bilibili is a platform where many brands want to connect with and grasp the traffic of young people, and it has become one of the indispensable promotion channels for advertisers.

Introduction to Bidding Ads at Station B

Combining the advantages of its platform, Bilibili has developed an information flow advertising system suitable for Bilibili. Bilibili's information flow ads will be displayed on Bilibili's mobile terminal in the form of pictures and texts. Ads are charged on a click-by-click basis and a bidding model is implemented. The actual click price is calculated based on the user's actual bid. The PC ads on Bilibili are graphic and text ads. Bilibili's advertising platform is a programmatic advertising purchasing and delivery platform that supports users to place and manage advertisements independently. It has flexible rates and users can control and adjust advertisements in real time based on the effectiveness of the advertisements to obtain a better return on investment.

The advertising format is independently placed and managed by users, with payment based on advertising results. The flexible billing and management methods allow customers to independently control advertising placement and more effectively improve the return on investment.

Display form: picture and text

Display location: Mobile terminal recommended position information flow

Payment method: CPC, that is, pay per click

To place advertisements on B station, please contact Qinggua Media official