Just like the leak, let me show you the Apple conference in 3 minutes

This morning, Apple officially released the iPhone X, iPhone 8/8 Plus, as well as the third-generation Apple Watch and Apple TV 4K. If you didn't stay up late to watch the press conference, don't worry. The minority has sorted out the key points of the press conference, so you can quickly understand the content of last night's Apple press conference in 3 minutes.

3-minute quick read

iPhone X

• X is pronounced as "10 / ten", the first "full screen" iPhone, with the Home button removed;
• The appearance of front and back glass + stainless steel frame, the 5.8” screen is larger than Plus, but the body is smaller than Plus;
• The first use of OLED screen, with a resolution of 2436 × 1125 (458ppi);
• Use Super Retina display, support HDR and True Tone technology;
• Equipped with a 6-core A11 Bionic processor, the battery life is 2 hours longer than the iPhone 7;
• There is no Touch ID, the new Face ID (face recognition) allows you to unlock the phone just by looking at it;
• The rear vertical dual cameras both have optical image stabilization, and the portrait mode adds a professional lighting function - portrait lighting effect;
• The front camera has been upgraded to a TrueDepth camera, which can also take depth-of-field photos and recognize facial expressions to make dynamic Emoji (officially called Animoji);
• It supports wireless charging and released the AirPower charging pad that can charge 3 devices at the same time, but it is not available this year;
• Support AR applications;
• There are only two colors, silver and space gray, and two options of 64GB and 256GB, priced at 8388 yuan and 9688 yuan respectively;
• Pre-sale starts on October 27th, and the official release starts on November 3rd

iPhone 8 and 8 Plus

• Adopts "glass panel + aluminum alloy frame" design;
• Only the dual-camera iPhone 8 Plus supports Portrait Lighting mode;
• Support wireless charging;
• The screen supports True Tone technology, but not HDR;
• It also has the A11 chip, and the battery life remains the same;
• Available in three colors: space gray, gold, and silver;
• There are two versions to choose from: 64GB and 256GB. The iPhone 8 starts at 5888 yuan, and the 8 Plus starts at 6688 yuan.
• Pre-sale starts on September 15th, and official sale starts on September 22nd

Apple Watch Series 3

• Added cellular network model, using virtual SIM card, supporting domestic operators;
• S3 dual-core processor, W2 wireless chip;
• The appearance of the regular version remains unchanged, and the cellular network models all use a red crown;
• Added multiple watch straps;
• Regular model starts at 2588 yuan, cellular model starts at 3188 yuan;
• Pre-sale starts on September 15th, and the official release starts on the 22nd;
• The first launch regions include China, China Unicom will be the first to support, and China Mobile and China Telecom will launch later this year

The following is a detailed introduction to this press conference:

iPhone X

iPhone X was launched as “One More Thing”. It is the first iPhone to adopt “full screen” design, the first iPhone to use OLED screen, and the first iPhone to cancel the Home button design.

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Appearance

iPhone X is available in two colors: silver and space gray. Its appearance is similar to that of iPhone 7. It adopts the design of "front and back glass + metal frame" of iPhone 4. The thickness of the front and back glass panels is 50% thicker than before, making it the strongest glass material to date. The phone also reaches the same IP67 waterproof and dustproof rating as iPhone 7.

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The stainless steel frame is made of a specially designed "surgical grade stainless steel". In order to ensure that the color of the stainless steel frame is consistent with the glass, Apple also uses a process called "physical vapor deposition" on the space gray model.

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As a "full screen" mobile phone, except for the "bangs" on the top where the handset, front camera and various sensors are placed, the front panel of the iPhone X is occupied by a 5.8" OLED screen. Although the screen is larger than the 5.5" Plus, its size and weight are between the iPhone 8 and iPhone 8 Plus.

Map: Minority

After canceling the Home button, iPhone X moved some of the Home button's functions (waking up Apple Pay, Siri, etc.) to the power button on the side. The name of the power button was also changed to "Side Button" accordingly, and the classic Touch ID function was completely cancelled and replaced by Face ID facial recognition technology.

Interaction Changes

When you're inside an app, swipe up from the bottom to return to the Home screen.

When you need to enable multitasking, just swipe up and pause to activate the multitasking interface.

The gesture for opening the Control Center has changed to swiping down from the top-right corner of the screen.

If you want to activate Siri, just long press the side button.

The way to open Apple Pay has been changed to double-clicking the side button.

Face ID

The iPhone X, which cancels Touch ID, uses the new Face ID technology. Apple claims that its recognition accuracy is very high and it has higher security than Touch ID.

Using the dot projector hidden in the front panel "bangs", the iPhone X can project more than 30,000 light dots invisible to the naked eye on the face to draw a unique facial map. All facial map information will be stored in the local security chip to ensure that it cannot be stolen.

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Using machine learning technology, Face ID can accurately identify users even if they change their hairstyle, wear glasses or hats, or grow a beard, and can effectively prevent the possibility of using masks or photos to impersonate the owner to unlock the iPhone. With a floodlight sensor that can emit infrared light, Face ID can accurately identify faces even in dark environments.

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Face ID supports gaze awareness, and will only unlock when the sensor detects that you are looking at iPhone X. In addition, Face ID can also be used to display notifications and messages, keep the screen always on while you read content, or lower the volume of alarms or ringtones.

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However, when Craig demonstrated how to unlock the iPhone X with Face ID at the launch event, he failed to unlock it twice at the beginning. Although he later demonstrated multiple successful unlockings, the actual performance of Face ID can only be seen after more real machine experience. The minority will keep paying attention to this.

Screen Technology

iPhone X is Apple's first phone to use an OLED screen. It is equipped with a 5.8-inch wide color gamut OLED screen, using Super Retina Display technology, with a resolution of 2436 × 1125 (458ppi) and a contrast ratio of 1,000,000:1.

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When Apple introduced the iPhone X screen on its official website, in addition to emphasizing that this is "the first OLED screen to meet iPhone design standards", it also mentioned that it uses "innovative folding and circuit stacking technology" to make the screen fit the curve of the body better.

The "folding" technology really folds the screen up a bit

At the same time, the iPhone X screen can also achieve HDR display and support the playback of "Dolby Vision" and HDR10 standard videos.

Like the iPad Pro, the iPhone X screen also uses True Tone technology, which allows the screen to automatically adjust the white balance according to the environment.

But what many people may complain about is that the “bangs” on the top of the iPhone X will always be there when playing videos in full screen, and even in the AR game demonstrated at the press conference, the game buttons will be partially blocked. A minority of people believe that subsequent third-party video apps and games may be specially adapted for this, otherwise, problems such as a small part of the video screen being missing or the skill keys being blocked when playing King of Glory will be a bit strange.

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The iPhone X's notch blocks some of the buttons in the game interface

performance

Battery life: The battery life of iPhone X is 2 hours longer than that of iPhone 7.

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A11 Bionic processor: The new A11 Bionic six-core processor (two high-performance cores and four high-efficiency cores). Compared with the A10X Fusion, the efficiency core speed is increased by up to 70%, and the performance core speed is increased by up to 25%. iPhone X uses Apple's newly designed three-core graphics processor, which is 30% faster than the A10 Fusion.

Wireless charging: With the help of the glass back panel, iPhone X supports wireless charging for the first time. You can charge it with any wireless charger on the market that supports the Qi standard.

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In addition, Apple also launched an AirPower charging pad that can wirelessly charge three devices at the same time, but Apple did not announce the specific release date of this charging pad, only saying that it will be released in 2018.

camera

Rear camera: Unlike last year's iPhone 7 Plus's "double-camera on the left and right", this year's iPhone X uses a dual 12-megapixel camera solution. One is an f/1.8 wide-angle lens, and the other is an f/2.4 telephoto lens. Both lenses are equipped with optical image stabilization. The iPhone X uses a 4-LED True Tone flash that supports slow sync, and supports 2x optical zoom and 10x digital zoom.

The new portrait mode added last year has also been upgraded this year. The iPhone X camera has added a Portrait Lighting mode, which can generate various studio-level lighting effects when using the portrait mode, allowing you to take more beautiful portrait photos.

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In addition, the video shooting function of iPhone X has also been upgraded. Now you can shoot 4K 60fps video and 1080p 240fps slow-motion video.

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Front camera: With the addition of Face ID, iPhone X has a newly designed front camera - the TrueDepth camera. It consists of a 7-megapixel camera and multiple precision sensors, allowing you to use portrait mode and the newly added portrait lighting effect on the front camera.

Animoji: With the cooperation of the A11 "Bionic Engine" chip and the TrueDepth camera, Apple has also developed an interesting feature for the iPhone X. The front camera can capture and analyze more than 50 different muscle movements, and adapt these facial expressions to 12 different Emoji expressions, so that these Emoji expressions can also demonstrate your facial expressions in real time. You can use it to record a funny short video and send it to your friends via iMessage.

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AR

Since Apple released the ARKit development kit at WWDC17, developers have made various AR demonstrations based on iOS devices. Xiaopi has previously shared many interesting or practical ARKit examples (click here to view). At the press conference, Apple once again demonstrated its AR strength on the new iPhone:

Put a T. Rex on the playground

When you are in a bad position to watch the ball on the sports field, and you can't see where your favorite player is? Just point the camera at that position, and you will see a large portrait of the player above his head:

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Phil shows off AR at a ball game

There have always been constellation apps that allow you to hold up your iPad to see the positions of the constellations, but that's just a combination of a panorama and a gyroscope, you're not really looking at the sky to observe the constellations. Now this problem has been solved:

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Look at the real sky and real constellations

Capacity and price

The iPhone X starts at 64GB, and a 256GB version is also available. Pre-orders will start at 3:01 pm on October 27, and sales will start on November 3. Go to the official website for details

iPhone 8 / 8 Plus

As "S generation upgraded versions", these two iPhones are not called iPhone 7s/7s Plus as usual, but are directly called iPhone 8/8 Plus.

The two new phones are the same size as the 7/7Plus, and their battery life is almost the same. The screen only adds True Tone technology, which can automatically adjust the white balance according to the surrounding environment.

The body adopts a "glass panel + aluminum alloy frame" design and also supports wireless charging. The body is available in 3 colors, canceling the previous bright black and matte black, and adding redesigned space gray and gold.

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As for the camera, iPhone 8/8 Plus does not support the portrait mode of the front camera because it does not use the TrueDepth camera. The portrait lighting mode is only supported by the rear camera of iPhone 8 Plus.

iPhone 8 / 8 Plus is available in 64GB and 256GB versions. Pre-sale will start at 3:01 pm on September 15 and will be officially available on the 22nd.

Apple Watch Series 3

This year, Apple Watch was also upgraded. Before announcing the new product, Tim Cook announced to everyone that Apple Watch has surpassed Rolex and become the world's number one watch, but he did not mention the specific sales volume or profit. He casually announced the new generation of Apple Watch named Apple Watch Series 3.

The configuration of Apple Watch Series 3 has been upgraded to S3 dual-core processor and W2 wireless chip, which improves energy efficiency by 50% compared with the previous generation chip. The battery life is 18 hours, which is the same as the previous generation.

In addition, Apple Watch has added a cellular network model for the first time, which uses a virtual SIM card and part of the screen will serve as an antenna. You can now use Apple Watch independently to make calls or listen to Apple Music.

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In terms of appearance, the regular version of Apple Watch Series 3 is no different from the previous generation of watches, but the cellular network version uses a red crown.

In the comments at the press conference, developer @Saic poked fun at the red crown design (see below), and many friends said that the red sticker applied to the crown might be a best-seller.

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Apple Watch Series 3 will be available for pre-order on September 15 and will be officially released on September 22, with China being the first region to release the device. As for the cellular network version of Apple Watch, only China Unicom will be included in the initial release, and it is only applicable to mobile phone accounts in Shanghai, Guangdong, Henan, Hubei, Hunan and Tianjin. The China Mobile and China Telecom versions will be launched later this year.

In terms of price, the Apple Watch Series 3 sold in China starts at 2,588 yuan, while the cellular network model starts at 3,188 yuan.

In addition, Apple Watch has added a variety of new watch straps, which you can purchase on Apple's official website.

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Apple TV 4K

Apple TV was also upgraded at this conference, supporting 4K HDR video playback, the processor was upgraded to A10X, and it also supports Bluetooth 5.0.

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Apple TV 4K is priced at $179 (32GB) and $199 (64GB) on the official US website.