Analyst: iPhone will need a big price cut or redesign next year

Earlier this year, Wedbush Securities analyst Daniel Ives predicted that the iPhone would usher in a super cycle in 2018. However, the analyst lowered Apple's target share price from $310 to $275 in his latest investor report.

Daniel Ives said in the report that next year's iPhone needs to make some changes, either a significant price adjustment or a redesign. The report wrote: "We believe that Apple will eventually need to consider price changes or design changes in the fall 2019 iPhone upgrade."

Given the recent slump in iPhone sales, Daniel Ives said Apple needs to invest more in its services business over the next 12 to 18 months, which he believes is necessary if Apple wants to see the growth it wants to see. Daniel Ives said Apple may do this "through acquisition," but he did not specify which company Apple might acquire.

In fact, in addition to Daniel Ives, many other investment analysts have also lowered their target share prices for Apple. But we can see how this analyst's views on Apple have changed over the past six months.

In May this year, Daniel Ives predicted that the 2018 iPhone will bring Apple a long-awaited super cycle, because Apple launched the high-priced iPhone X last year, and the iPhone 8 series is too similar to the previous generations of models, and users who are waiting will upgrade to new models this year. But obviously, the performance of the three new iPhones this year is not as good as he expected.

***, if you were asked to choose, the 2019 iPhone price cut or the redesign, which one would you prefer? Let’s talk about it.