The 2019 WeChat data report is out! In addition to announcing the most popular emojis, the top ten buzzwords of the year were also revealed.

On the morning of January 9, 2020, the annual WeChat Open Class Pro was held in Guangzhou as scheduled. Although we did not wait for Zhang Xiaolong, senior vice president of Tencent and president of WeChat Business Group, to arrive at the venue, we waited for the "2019 WeChat Data Report" outside the venue.

In 2019, when did the public accounts have the most readers? What keywords did male and female users search for the most on WeChat? What yellow face emoji do we like to use the most on WeChat? Who pays the bill with WeChat Pay when we go out to eat? Now, let A take you to have a look!

Note: According to WeChat official notes, except for the SouYisou data, the rest of the data is up to September 2019. WeChat protects user privacy and security in accordance with the law, and some data such as age and time are derived from sampling.

WeChat has 1.15 billion monthly active users, and users love to read public accounts at 21:00

In 2019, WeChat's monthly active users reached an astonishing 1,151,000,000, compared to 1,082,500,000 in 2018. With such a large base, it has achieved an increase of nearly 100 million. Before lunch and after get off work are the peak times for people to use WeChat.

21:00 is the time when most people browse WeChat public accounts. Young people like to watch cartoons, and middle-aged people like to watch stories about pregnancy and childbirth.

Mini Programs have 300 million daily active users, and users love playing mini games at 20:00

Mini programs have 300 million daily active users. The peak times for opening mini programs are around lunch and after work and dinner. Young women like to use e-commerce mini programs the most (such as "Goods Store"), while middle-aged women like entertainment mini programs the most (such as "Tangdou Square Dance").

After dinner and before going to bed, we arrived at the main venue of the mini-games at around 20:00. Young people like party board games (such as "Leopard Fun Party Board Game Assistant"), young and middle-aged people love to run farm restaurants (such as "Happy Farm 2"), and the elderly love to answer puzzles (such as "Idioms Scholar").

In the circle of friends, Guangzhou and Seoul are the most checked in, and the face covering is used most frequently.

In the circle of friends, men like to share work/games, while women like to share food/emotions. The most visited place in China is Guangzhou, while the most visited place abroad is Seoul, South Korea.

Covering the face, baring teeth, laughing, thumbs up, and roses are the most frequently used yellow face emojis. The songs that people like to share are "My Motherland and I", "You Look So Pretty When You Smile", and "Grain in Ear", all of which are closely related to our lives.

This data almost depicts Mr. A’s daily life in his circle of friends: checking in at iFanr in Guangzhou, sharing good articles on AppSo, and adding a caption “I haven’t read such a good article yet/covering my face”.

The average number of steps per person on WeChat Sports Day is nearly 7,000, and women are more at home than men

The average number of steps per day on WeChat Sports is 6932, with the largest amount of exercise on Friday. Mr. A checked his WeChat Sports and found that he had walked 1932 steps today.

Being busy with work during the week, they like to stay at home on weekends. There are 12 million people who share the same idea, and their steps are less than 100. These "100-step youth" are always at the bottom of the WeChat sports rankings, with a like rate of 23%. Among these "100-step youth", the ratio of men to women is about 4:6, and women are more willing to stay at home.

It is precisely because of these otakus that the average number of times people use food delivery apps (such as "Meituan Takeout") on weekends has increased by 93% compared to weekdays, and the number of times they use shopping apps (such as "Good Things Store") has increased by 53% compared to weekdays.

"I'm having a hard time" is on the WeChat annual hot search list

In WeChat search, the most searched news keyword is "black hole", and the top ten buzzwords are:

• It's so hard for me
• Miss
• Positive Energy
• 996
• Buddhist
• Singles
• Rain has nothing to do with you
• Lemon extract
• Hardcore
• Completely

Are they all familiar? Do they all remind you of your memories of 2019?

Men usually pay for meals, and those born in the 1990s are more likely to save money

WeChat payment data shows that 59% of dining orders are paid by men, and 57% of supermarket and department store orders are paid by women. In terms of receiving red envelopes, men receive 42% of the red envelopes each month, while women receive 58%. Who is not a baby?

Finally, all you young friends can rest assured to your parents and don’t have to worry about your children not having enough money. After all, the number of people born in the 80s and 90s using Zero-Benefit Account reached 35% and 30% respectively, making it the “money saving king” of WeChat.