How to play Douyin shop: One article explains in detail how to play small shop with no source, small shop group, and self-broadcasting!

When playing Douyin store , there are ways to play without source of goods, and there are ways to play with store groups.

Each gameplay has its own unique advantages and applicable groups of people.

Today we will talk specifically about several ways to play Douyin store, and you can choose the one that suits you best and cultivate it carefully.

If you don’t have a source of goods , no e-commerce experience , and want to open a Douyin store, you can try the Douyin store without a source of goods.

The advantage of Douyin store without source of goods is that the threshold is low , and you can do it as long as you apply for a business license.

After opening the store, you need to pay a deposit and then operate it in a refined manner. The core is the product, and we try our best to achieve unity among people, words, pictures, goods and prices.

Identify your target audience and select products that your audience may be interested in and put them on sale; choose popular keywords to title the products to increase the chances of obtaining natural traffic for your Douyin store.

Furthermore, the main picture should not have other people’s logos, and product information should be optimized and added according to the platform requirements. The price can be set low to attract traffic, leverage the traffic of small stores, and then increase the profit to generate profits.

During this process, consciously contact the supply chain and connect with influencers to drive sales, so that your Douyin store can form a complete and refined operational closed loop .

For ideas on how to operate a Douyin store without source of goods, you can refer to our Douyin store operation mind map, which includes more comprehensive content such as product optimization, the core of operation without source of goods, connecting with influencers, and making up orders .

Douyin store group, as the name suggests, consists of a group of stores, which is actually the Douyin store matrix. This is how many brand merchants play.

Promote goods to Douyin stores through matrix live broadcast and promote product sales on a large scale.

There are also some experienced teams that run Douyin stores without source of goods, matrix stores without source of goods. During the operation process, they continuously build their own supply chain and eventually build store groups with source of goods.

It is suitable for people who have certain e-commerce experience , a team and funds . Those who have little funds and no e-commerce experience can temporarily not consider this kind of Douyin store gameplay.

We are currently playing with the Douyin store group, which has more than 30 Douyin stores and the probability of opening a store is over 80%.

According to the data from our tests, a new store can generally gain momentum in about 7 days. If it directly connects with a product influencer, the speed will be even faster.

The essence of having no source of goods is to obtain the overflow traffic of the platform. The new platform has more traffic and fewer products, so it is necessary to collect a lot of products and open many stores to obtain traffic.

However, this Douyin store operation model without source of goods involves live broadcast operation, which is somewhat difficult. It is necessary to train anchors, connect with the supply chain, control production and directly invest in Qianchuan, and continue to invest in traffic.

This gameplay will gradually become the mainstream model for Douyin store operations, referring to Taobao's path.

All Taobao-style gameplay should be able to be played again on Douyin, after all, Douyin's e-commerce team also comes from Taobao.

The disadvantage is that it burns money, but the advantage is that it makes money. The more you invest, the more you earn.

Whether there is no source of goods or not, whether it is refined operation or store group operation, Douyin store needs to obtain traffic and place orders, which also involves some core skills.

For example, Douyin stores operate in a refined manner without a source of goods, generally using a two-pronged approach of natural traffic and influencer sales.

First, leverage natural traffic by increasing sales and doing rankings, let the store get reviews and experience points, and then connect with high-quality influencers to bring goods to the Douyin store and increase sales.

We have been operating Douyin Store for a year, and we have a very systematic summary of both Douyin Store’s natural traffic strategies and Douyin Store’s influencer resources.

As shown below, these are the organic traffic orders from our self-operated Douyin store:

Secondly, if Douyin store fails to generate traffic in the early stage, it can also obtain traffic through paid methods . For example, Douyin store can be promoted as you like.

Douyin Store Sui Xin Tui is a paid way to obtain traffic. You spend money to buy traffic for Douyin store products and place orders.

Douyin Store Suixintui does not rely on natural traffic or live streaming by influencers. The key is to spend money .

You can put free push in the short video about selling goods, or you can put free push in the live broadcast room for small stores. By selecting the delivery target - product clicks, transactions, fans, traffic, etc., you can promote the products in Douyin small store and promote transactions.

No matter which Douyin store mode you choose, the key is to operate it in combination with your own resources and goals.

For example, do you have any expert resources? Do you know how to invest in Douyin Store’s free promotion? Do you want to reap a wave of traffic dividends in the short term, or do you want to develop in Doudian for a long time?

Only by considering all aspects and choosing the Douyin store gameplay that suits you can you achieve your goals to the greatest extent.

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Author: Doushang Commune

Source: Doushang Commune