Motorola is making another effort: it will launch new models this year to return to the high-end market. Will you buy them?

Motorola is making another effort: it will launch new models this year to return to the high-end market. Will you buy it?

In the digital age, there has been a brand that has been the favorite of many men for decades, and that is Motorola. I don't know if you have noticed that the Motorola brand has really faded from the vision of young people for a long time. Many people even think that this is a brand that once produced "very expensive" pagers. In 2020, Motorola may be about to make a high-profile comeback, at least that's what its president said.

In fact, Motorola has always been a brand with a certain tone. Generally speaking, the products it launches are representatives of high quality no matter what era it is in. In the face of the relatively divided smartphone field, where the technology is mature and developing rapidly, why does Motorola want to "come back"? You should know that the competition faced by new mobile phones entering the market is very cruel. Consumers today have been swayed by major mobile phone manufacturers and have become picky. It is definitely not an easy thing to get their recognition. What's more, the president's bold words are: to release high-end new products.

In the reshuffle of smartphones, Motorola was actually one of the companies that were eliminated in the design and release of mobile phones. Because of their unattractive appearance and high prices, they were immediately ignored by people. It took Motorola a long time to go from loss to profit. By laying off employees and adjusting the target groups of the mobile phone industry, this wounded tiger that has been dormant in the depths of the market for so many years finally decided to come out and try again.

Now is the eve of the full arrival of the 5G era. Some people say that the 5G era is a technological revolution that people are subtly experiencing. Relying on a powerful network and fast speed, our lifestyle will undergo tremendous changes in the future. Faced with such an opportunity, Motorola is unwilling to give up easily. At least now, the prices of the 5G flagship phones we have come into contact with, even domestic phones, are not very affordable. So under such a big trend, perhaps it is more likely to get a share of the pie if you enter the market early.

But I’m sorry to say that Motorola is not Apple. It’s just that its product line is one year behind in the 5G era. Given the actual speed of 5G development, it’s not too behind. Motorola has been away from high-end mobile phones for a while. It can’t be said that no one buys them, but it’s really difficult to expand its market share. For example, a folding screen RAZR phone was released before, and the folding effect is very cool. When a big-name female star used the same Samsung phone in the live broadcast room of a top anchor, no fans cared about it.

What everyone needs to know is that Motorola is no longer the technology company that once dominated the world. After being stripped of its reputation by Google and losing many patents, it was sold to Lenovo. So it is not known whether the so-called Motorola's re-release of mobile phones is a strategy of Lenovo. As for the current reputation of the Lenovo brand in China, it seems...

In general, entering the 5G world is a forward-looking choice, but whether it can succeed depends on whether consumers buy it. Motorola is actually in a difficult situation.