Apple can’t afford to lose with the iPhone 12 series. It will not only be the first generation of 5G mobile phone launched by Apple, but also the first flagship smartphone product of Apple after the outbreak of the COVID-19 epidemic. More importantly, there are a large number of consumers who are waiting for this series, including a large group of Chinese consumers.
In fact, before the official release, the configuration and other information of the iPhone 12 series had been almost exposed. But in the latest news, the real iPhone 12 series finally made its debut in a hands-on video. iPhone 12 Pro Max real machine exposed This news came from Twitter, and the whistleblower is Jon Prosser. On August 25, Jon Prosser said on Twitter that he had a video about the iPhone 12 Pro Max (6.7 inches), but this phone was the PVT version. PVT, the full name of which is Pilot-run Verification Test, is a small-batch process verification test. It mainly verifies the implementation of various functions of new models and conducts stability and reliability tests. According to Leifeng.com, after the test is completed and passed, the model will be sold directly to consumers. So, this is probably the product form that users can get. Based on this iPhone 12 Pro Max, Jon Prosser posted two system settings screenshots on Twitter, one of which was about "Camera", which showed the "Enable LiDAR CA" option, which means that the iPhone 12 Pro Max will be equipped with LiDAR laser radar. According to the diagram, the lidar will help the camera with autofocus, and also help with object recognition in video and night mode. At the same time, this picture also shows other camera features of the iPhone 12 Pro Max, such as Advanced Noise Reduction, Enhanced Night Mode, Bit Depth Video, etc. Another screenshot is about the screen configuration. It has an "Enable High Refresh Rate" option, which means it has a high refresh rate of 120Hz, and the refresh rate can also be dynamically switched between 120Hz and 60 Hz. Simply put, these two pictures confirm previous news about the iPhone 12 Pro series: it has a high refresh rate and is equipped with a LiDAR radar sensor. It is worth mentioning that Jon Prosser later released a video evaluating iOS software on the PVT model, which shows the settings related to the above two pictures. If the video is real, it is likely that these screenshots were obtained from someone who has access to the PVT iPhone model. This adds greatly to its authenticity. Leiphone.com (official account: Leiphone.com) noticed that in subsequent revelations, Jon Prosser announced more information about the iPhone 12 Pro, including the same "bangs" size, narrower bezels, larger screens, more powerful Face ID (can be unlocked from more angles, even when placed flat on a table), and a right-angle design of the bezels, which is a bit of a homage to the iPhone 4, but the edges of the screen glass are still curved. This is basically another confirmation of the information previously exposed. The price of the four models of the iPhone 12 series In fact, the entire iPhone 12 series has been almost exposed. For example, according to the currently known leaks, the iPhone 12 series will have 4 models, which are divided into two categories, namely standard series and Pro series. Among them:
In terms of appearance, the front of the iPhone 12 series will all adopt a notch screen design, and the frame design will return to the right-angled tough style similar to the iPhone 4, but the glass edges will still be curved; the back will still have a heater-style camera bump and the Apple logo in the center. In terms of functions, the iPhone 12 series will be equipped with the latest A14 series chips, Face ID will also be upgraded, and it will use an OLED screen... Among them, the Pro version has a LiDAR radar sensor and a high refresh rate screen. In terms of communications, although different sources and analysts have different statements, Leifeng.com currently believes that the more reliable scenario is that the iPhone 12 series to be released this year will all have 5G capabilities, and Apple may also release a 4G version of the iPhone 12 in 2021. It is worth mentioning that these iPhone 12s with 5G capabilities are equipped with Qualcomm Snapdragon X55 baseband. However, with the advent of 5G, the battery of the iPhone 12 series has been severely reduced. According to Ming-Chi Kuo, a well-known analyst who has been following Apple for a long time, the average unit price of battery panels in the iPhone 12 series will be 40-50% lower than that in the iPhone 11 series due to downgraded specifications (fewer layers and smaller area). At the same time, according to information leaked by the Korean certification agency, the battery capacities of Apple’s four new iPhone 12 series models are: 2227mAh for iPhone 12, 2775mAh for iPhone 12 Max, 2815mAh for iPhone 12 Pro, and 3687mAh for iPhone 12 Pro Max. What is more noteworthy is the price of the iPhone 12 series. According to information revealed by Twitter whistleblower @Komika, the default storage space of the iPhone 12 series starts at 128GB and goes up to 512GB. The starting price is US$699 and the highest price is US$1,399. Converted into RMB, it is approximately 4,820 to 9,648 yuan. Of course, after the iPhone 12 series is launched in the Chinese market, the pricing strategy of the iPhone 11 series may be continued, including tax, and the starting price is likely to remain at 5,499 yuan. Finally, it should be noted that in the previous earnings call, Apple has confirmed that the release of this year's new generation of iPhone phones will be delayed by several weeks compared to previous years, so the iPhone 12 series is destined to reach consumers later. summary 2020 is indeed a critical year for the development of the iPhone. After all, the mobile communications industry is at a critical juncture of transitioning from 4G to 5G, and iPhone chose to launch 5G in 2020 to meet this historical development opportunity. Especially when major Android manufacturers have already launched new 5G mobile phones, Apple is also bound to go for 5G and cannot afford to lose.
Therefore, the iPhone 12 series must reach consumers at the most appropriate time, with the best product features and the most convincing price. Last question:
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