Design leads innovation and expands mobile productivity in Xinjiang

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The picture shows the 2020 "World Internet Leading Scientific and Technological Achievements Release" event.

Kang Rong, Vice President of Microsoft Greater China and General Manager of Marketing and Operations, introduced Microsoft Surface Duo to the guests on site

This year marks the seventh consecutive year that Microsoft has participated in the World Internet Conference held in Wuzhen. In such a challenging and special period, I feel sincerely excited and honored to represent Microsoft to attend the World Internet Conference and Internet Development Forum. What makes me even more proud is that Microsoft Surface Duo has appeared on the World Internet Conference booth as a "leading scientific and technological achievement".

Microsoft did not create the Surface Duo with the intention of reinventing the phone, nor did it focus on how to "pile up" hardware or "run points". Our original intention was very pure, which was to create an unprecedented product form with the most exquisite design and craftsmanship, inspire people's inspiration for portable mobile devices, and then promote innovation and change in mobile productivity experience. This is actually in line with Microsoft's idea when it first launched Surface seven years ago: the "two-in-one" design pioneered by Surface combines the advantages of traditional notebooks and tablets, and through the close cooperation of hardware and software, creates a new operating experience, and thus creates a new and well-received category in the PC market.

Today, Surface has grown into a complete family that brings together the essence of Microsoft's first-party hardware design, from the 10.5-inch compact and portable Surface Go 2 to the 80-inch large-screen Surface Hub 2, which can fully meet the comprehensive needs of various industries and scenarios from schools to hospitals, from briefcases to conference rooms. Surface Duo is a new frontier that Microsoft has opened up to lead mobile office innovation.

Surface Duo uses a pair of hinges to allow the two screens to fold and flip freely. It integrates unique artistic aesthetics, exquisite engineering technology and flexible working modes, making the mobile office experience more efficient. Research shows that 3/4 of people think that current smartphones are not completely mobile office, and the operation of repeatedly switching between different applications is both distracting and disrupting the rhythm of work. In contrast, the two screens of Duo can display different applications like a computer, and pictures, documents, and text can be moved between screens by dragging. The operation is quick and easy, and more in line with people's intuition and operating habits.

In the final analysis, Microsoft is not a mobile phone manufacturer, but a platform and productivity company. Surface hardware must complement Microsoft 365 to realize its maximum potential and bring a modern productivity experience that combines software and hardware and seamlessly connects. As Microsoft's productivity cloud platform, Microsoft 365 integrates the Windows 10 operating system, Office office applications, Teams intelligent conference collaboration system, Outlook email and Edge browser, and provides a unified data security, identity authentication, and privacy protection system. Surface and Microsoft 365 together constitute Microsoft's first-party productivity cloud platform that is safe, reliable, fully functional, and has an excellent experience. At the same time, it also brings more inspiration and opportunities for software and hardware innovation to hardware manufacturers, software developers and partners in the Microsoft ecosystem.

Faced with the impact of the epidemic and the new normal in the post-epidemic era, all walks of life are accelerating digital transformation. Hybrid office has become the new normal. Commercial enterprises need to enhance business resilience in order to flexibly respond to the ever-changing market demand. The international circulation also puts forward higher requirements for timely and effective multi-party collaboration on a global scale. The Microsoft productivity platform composed of Surface and Microsoft 365 can help enterprises and employees from China and the world to actively respond to changes and challenges from different fields. During the epidemic, Microsoft provided Teams services for free for six months to thousands of Chinese enterprises and institutions in manufacturing, logistics, energy, medical care, education and other industries. The number of active Teams users increased fivefold, and an online remote teaching platform was built for 1,769 schools in just two weeks. Surface has also gained wide recognition in the medical and health, school teaching, and mobile office markets with its flexible and diverse user experience, secure and reliable enterprise-level quality, and smart and portable mobility.

Today, the world is facing various unknowns and challenges. Microsoft hopes that our technological innovations can provide the most handy productivity tools, platforms and innovative experiences for all walks of life around the world, helping every business and every person to more calmly respond to challenges and create the future.

Kang Rong

Vice President and General Manager of Marketing and Operations, Microsoft Greater China