Huawei AppGallery Connect Salon Guangzhou Station successfully concluded

On December 18, the Huawei AppGallery Connect Study Club and Salon with the theme of "Loading the Power of Innovation" was held in Guangzhou. Partners and developers gathered together to share and exchange exciting content such as application industry development trends, promotion and volume acquisition methods, and operational growth practices. The event continuously explored and discussed business success models, sought opportunities and breakthroughs in a complex environment, and formed new momentum for the application innovation ecosystem.

Accelerate application innovation and create a win-win all-scenario smart future

Huawei's App Marketing Director introduced that driven by the HMS ecosystem and the 1+8+N hardware ecosystem, Huawei is determined to build a new ecosystem of full-scenario intelligence. Among them, Huawei App Market plays a pivotal role, connecting developers and end users, and promoting the rapid growth of the HMS ecosystem.

While providing users with full-scenario, high-quality content and services, HUAWEI AppGallery empowers and motivates developers in multiple dimensions. It focuses on supporting high-quality AppGallery Connect model sites created together with developers, opening up DIGIX Innovation Studios for joint innovation with developers, and launching AppGallery Connect Workshops that fully empower developers online and offline, becoming a "connector" between developers and consumers, an "accelerator" for application innovation, and an "amplifier" for business success.

AppGallery Connect demonstrates its core responsibility in enabling application innovation

After a year of polishing and hard work, AppGallery Connect, a one-stop application service platform, has improved in both service quality and quantity. A total of 87 services have been opened, including the newly launched crowd-testing service, prediction service and translation service. The services cover the entire life cycle of application "creativity, development, distribution, operation and analysis", helping developers improve development and operation efficiency and achieve scale growth in users and revenue.

Developers can use the crowd testing service to invite trusted users to participate in the test before the application is released, and automatically generate test reports with user feedback to help developers optimize their products. The prediction service is based on Huawei's analytical capabilities, uses AI algorithms, and combines machine learning technology to achieve multi-dimensional crowd-oriented and accurate predictions.

In previous communications, developers have reported that they hope their apps can have a certain level of translation support, with localization being the most basic demand. To address issues such as the lack of guaranteed translation quality and limited supported languages, AppGallery Connect has launched a translation service that provides professional multilingual manual translation services to achieve high-quality global distribution.

Huawei Game Center builds content distribution capabilities to break through traffic difficulties

In the process of game life cycle operation, Huawei Game Center hopes to achieve more refined operation, from reservation, internal testing to first release and operation after launch, to provide developers with operation means for the entire life cycle of the game, open more types of activities, and launch pioneer testing, material testing and other services. Relying on high-quality game content and communities, building content distribution capabilities, hoping to provide users with "professional, interesting, fresh, and fair" content.

Since 2018, Huawei Game Center has produced various columns in the process of building content, including "New Game Scoop Room", "Game Intelligence Bureau", "Planning Without Defense", "Aotu Fan Club", "Game Fashion", etc. For example, the "Planning Without Defense" column is no longer limited to graphic presentation, but interviews well-known producers, planners or heads of distribution lines, and tells how to make a good game in the form of videos, showing the real game production environment and the voices of big names to players from the first-hand perspective of the industry and more advanced video content.

Huawei Game Center operation experts also mentioned in their sharing, "We will continue to explore the path of content transformation. In the future, there will be more and more content columns produced. We hope to communicate and collide with more developers to find ideas and directions. In the process of game operation, we can provide users with high-quality content in a more diversified way."

Supporting commercial promotion strategies to expand application traffic scenarios

In terms of commercial promotion strategy, Huawei AppGallery offers a vast amount of high-quality resources, including rankings, search, and brand-effect categories, and provides a variety of incentive and support programs for the promotion of applications. For example, it customizes the Ecosystem 1+1 Plan, Spark Plan, and Referral Plan for new applications, with richer and more creative forms of application promotion to help partners distribute applications efficiently and gain accurate volume.

At the same time, Huawei App Market commercial promotion has successively launched product functions such as search cards, crowd targeting, and shadow delivery. Taking the upgrade of "search cards" as an example, developers can attract user attention on the search results page through a variety of material content display forms such as pictures, GIFs, and videos, thereby improving conversion rates. In the face of more diversified user needs and broader growth space, Huawei App Market commercial promotion will continue to optimize products and improve customer service quality around traffic scenarios, delivery experience, effect capabilities, and marketing plans, and open up more possibilities for partners to increase volume.

AppGallery Connect Study Club empowers mobile applications and adds innovative driving force

In order to better support developers, AppGallery Connect not only provides a wealth of online training courses, but also provides a broader offline exchange space, bringing together industry knowledge, industry insights, and industry capabilities, providing a foundation for application development and management and industrial ecosystem construction that adapts to various needs, and also invites industry experts in various product fields to share with everyone to explore more segmented scenarios and the possibility of commercial success. We hope that all developers will fully communicate, innovate together, and grow together. So far, the Guangzhou stop of Huawei App Market AppGallery Connect Study Club Salon has come to a successful conclusion.