Fourfold growth: Huawei AppGallery Connect customer acquisition and conversion method

Many mobile applications have gained a large number of users and achieved commercial success by relying on their keen strategic judgment, efficient execution, excellent product creativity and refined operation. However, as more and more applications are being used in various fields of the Internet, the competition for users among enterprises is becoming more and more intense, and customer acquisition and conversion has become an urgent problem for many enterprises and developers. So, from distribution to attracting new users, promoting activation, retaining users, and realizing monetization, how can enterprises and developers make their applications gain traffic and acquire users?

Huawei AppGallery Connect gave their answer:

First, get application traffic

As of the end of September 2020, Huawei AppGallery has covered more than 170 countries and regions around the world, with more than 500 million monthly active users worldwide, and more than 294 billion cumulative global app distributions from January to September. As one of the top three app distribution platforms in the world, Huawei AppGallery provides a full-scenario, multi-terminal traffic platform for listed apps.

In the compulsory course of AppGallery Connect workshop, you are provided with video courses on the introduction of Huawei App Market, review policies and listing process. Through detailed course explanations, developers can more clearly and efficiently pass the entire process of review and listing applications, and take the first step in application growth and volume.

Second, improve the "quality" of the application

In the complex and diverse application scenarios, "good products" can always make users fall in love with them at first sight. Creating a stable and easy-to-use product is the basis for acquiring users at present.

AppGallery Connect goes deep into the entire life cycle of users, and considers dimensions such as convenience and experience, providing targeted service tools such as authentication services, crash services, performance management, and cloud testing to help developers optimize their products and improve product quality and user experience.

In the AppGallery Connect workshop [Efficient Development] series of courses, we focus on five modules: construction services, quality services, growth services, open APIs, and Huawei cloud services. From service introductions to practical case analysis, we provide you with combinable construction and quality service tools to continuously enhance the "quality" of your applications and lay the foundation for application growth.

Third, the support of refined operation plans and commercial promotion strategies

Having good products is, of course, inseparable from refined operations and effective commercial promotion strategies.

In terms of operational growth, AppGallery Connect has launched a complete set of refined operational tools based on the AARRR growth model, covering the user life cycle of "attracting new users-promoting activation-retention-income-recommendation". In terms of commercial promotion strategy, Huawei App Market provides a large number of high-quality delivery resources, including rankings, search, and brand effect, and provides a variety of incentive support programs for the promotion of applications.

In the AppGallery Connect workshop [Operation Growth] series of courses, effective methods for improving operational efficiency are explained around the four major modules of distribution services, commercial promotion, operation services, and analysis services. It is strongly recommended that partners engaged in operations and products collect and watch it.

Fourth, expand product markets

As the domestic mobile application market has become a red ocean, application globalization has become a new direction for product development. In the AppGallery Connect Study Club's [Application Globalization] series of courses, we explain in detail the series of support and services provided by AppGallery Connect as well as online and offline resources to help games or applications successfully go global.

How to watch

Welcome to the official website of Huawei Developer Alliance and enter the [AppGallery Connect Study Club] learning area to watch online exciting video courses such as efficient development, operational growth, application globalization, and business elites.